CHARTERED INSTITUTE OF PERSONNEL MANAGEMENT SRI LANKA (Inc.) Chartered Qualification in Human Resource Management Level PQHRM Case Study No. 06 Topic of The Case Study Change Management [DPHRM-S25, DPHRM-S26, DPHRM-S27]For Office Use Only: 1.Final Marks : …………………………..2.Remarks : …………………………..(To be filled by the Examiner) LATE SUBMISSION NO OF DAYS 06 Case Study
1 | P a g e Table of Contents 1 Prepare a brief report recommending what strategies you would develop and implement to align with the current global and technological trends and cater to the present consumer needs ...................................................................................................................2 2 You need to discuss appropriate organizational design and organizational development initiatives .......................................................................................................5
2 | P a g e 1Prepare a brief report recommending what strategies you would develop and implement to align with the current global and technological trends and cater to the present consumer needs. Nowadays, there are various ways, human existence is changing and evolving. the most important social advancements are that we need to be aware about the development of technology and the Internet. It gives several benefits for humans, when it comes to information transmission. like email, blogs, and chat rooms have made it easier to communicate with other persons. We would thanks to information technology and the Internet. On the other hand, technological and internet advancements are causing obstacles for both human and businesses. Businesses should be change more, even though they should adapt to according to technology and the Internet. A company should overcome this challenge, specifically, they should be more distinct and in order to adapt to the advancements of noble technology and the Internet. Varies booksellers have faced a many difficulties as a result of the internet and the emergence of e-books and e-readers and The bookstores that had to deal with these obstacles was the noble bookstore. The Noble Bookstore wanted to modify its business model and strategy as the e-book market expanded in order to adapt and complete with other e-book publishers and It has worked with other businesses to provide software for e-book readers. If the Noble Bookstore has modified its marketing and Nook content for e-readers and tablets, a sizable amount of the business's earnings still comes from traditional books. As well as e-books are sold, and its style is developed. Noble Bookstore has seen a small improvement, but it had to contend with formidable rivals like Amazon, Google, and Apple as well as other expensive problems. The Nook received extremely positive customer feedback and the noble bookshop increased its share of the e-book market. and as a result of the expansion of Nook currently experiencing financial challenges. However, the Nook from Barnes & Noble has grown swiftly, as well as e-book sales are on the rise. And it has put in place several measures to guarantee that this does not happen to the company in the wake of the failure of other corporations. The first publishing house needed to adjust its allotment for print books and The choice is offered as both a physical book and an app that
3 | P a g e combines modern technology with user-friendliness as well as Manufacturers of e-reading devices will work with publishers .and also, publishers demand actual books. Because of this, the Barnes & Noble bookshop is testing several methods allowing people to use Nook to access actual storage. when they go into a real bookstore. Give customers for a gift, and Noble Books has used a variety of innovative strategies to increase physical book sales, e-book sales are rising while physical book sales are falling. E-books haven't yet completely replaced the Noble Bookstore's strategy for promoting print books, The company uses the value chain model to feel close to the customer and Many books you can pick up online, or you can go to the bookstore. it size allows the company to store a variety of topics and also receive discounts from distributors then we can give discounts for customers. creating a value network with companies like Microsoft, Noble Bookstore may build value-added commercial agreements with its store and online customers, and They were able to compete by offering more specialized products after the NOBLE BOOKSTORE online shop opened, that is assisting them in catching up to Amazon. but NOBLE BOOKSTORE was among the first businesses to see the tremendous potential of e-books and e-readers. and Amazon gave up on the idea and this tactic because it was losing money at the time and had given everything to NOBLE BOOKSTORE.As well as e-commerce and the Internet become more commonplace, and they have a significant impact on the traditional bookshop network business line. The news is no longer available, and the bulk of bookstores have shuttered. A physical bookshop and online book binding administration are two options and difficulties that Noble Bookseller faces globally. On the other hand, slow down movement for self-preservation; as well as establish a new growth point on the website and the noble bookshop is a brand-new network that makes use of conventional marketing strategies to give users o download and inquiry services. The apps are fantastic, they cannot convince consumers to purchase physical or digital books. In order to challenge the status quo, Barnes & Noble Bookstore developed the nook Tablet PC. Then, the unique tactic to draw a young crowd to the company is to emphasize the other activities besides reading. Such as Television, movies, sports, hanging out with friends, and
4 | P a g e going to sporting events can all substituted for reading books and the danger of substitution is therefore greater for this type of businesses in the sector. Additionally, a diversity of electronic devices, such as cellphones and tablets, compete with books. The use of cloud computing will benefit almost all types of businesses, especially for small ones. A company may be able to reduce IT costs with the help of cloud computing and Businesses can set up a virtual office using cloud computing and access the cloud from any location using any computer or device, among other benefits this is very important. This suggests that workers are not needed to work through O.T. The Noble Bookstore has transformed its Nook business model and strategy to focus more on the electronics industry and the Internet, as well as trying to attract customers in a type of methods, according to what we've already covered. ' You can get a lot of apps and free bonuses on games like Angry Birds, where you can unlock a new character for a dollar, if you connect your Nook to a Wi-Fi network at the Noble Bookstore Store, for instance. The bookshop at noble bookstore works hard to make consumers feel welcome. In-store games and toys are another source of amusement. There are also galleries for e-content from the Barnes & Noble bookshop and Nook devices.
5 | P a g e 2You need to discuss appropriate organizational design and organizational development initiatives. Organization Development is Objective based methodology. After studying behaviors of employees enables to examine the work environment. There are so many benefits comes with the organization development. Because we can start a systematic change inside the organization. To increase the productivity and efficiency should examine the employee performance. If we can use well-thought-out organizational development framework it will be the best method. •Increased horizontal and vertical communication. •Continuous development. •Increased profit margins. •Enhancement of products and services •Employee growth •Organizational Development Process. The discipline of organizational design is seeing a resurgence and We have altered organizational paradigms in both commercial and public institutions, with the rising relevance of social networks and numerous experiments with flat organizations. This special issue of JOD is devoted to examining contemporary issues and techniques in corporate design a field that interests and enthralls both our authors and readers. Businesses of all types and sizes frequently use corporate structures. They make up a particular structure within the company. An effective organizational structure defines each employee's job description and how it fits into the larger system. The corporate structure, said simply, outlines who does what and how the company accomplishes its objectives. When it comes to organizational design and development, there are four primary sorts of structures.
6 | P a g e Functional Structure Base on the experience we can structured different departments. There are three types of structures. The initial and most common type is a functional structure. Organizational structures are frequently changeable in small and medium-sized businesses. An organization is split into departments like marketing, Finance, and operations using a bureaucratic organizational structure. Divisional or Multidivisional Structure There is no different between these two. In a multidivisional structure, one parent organization owns subsidiaries use the same brand name. This type of organization, often known as a division or multilateral structure, arranges its leadership team in accordance with the products, initiatives, or affiliates it oversees. This type of structures introduces a new level of hierarchy. Flatarchy Structure System of organizing employees in a way that build a direct communication between senior management and junior managers. This is a unique structure. it reduces the hierarchical structure and command chain, giving employees greater freedom. This organizational structure is often used by businesses. This is cost efficiency & Clear communication. We can get a better decision as well. Matrix Structure During the project following this matrix structure. because employees should report to managers at one time. we can see vertical hierarchy and flat hierarchy. Under this system, employees are modeled across supervisors, divisions, and departments. In a matrixed organization, for example, an employee is responsible for both sales and customer support. Advantage of this fewer people and more work.
7 | P a g e Additionally, a clear organizational structure will help them understand their responsibilities, Authority, and better understanding of the objectives of the policies. And also, lay down both channels and patterns. In a hierarchical organization, workers might have to put in a lot of effort to reward or buy off policymakers. In a decentralized organization, professional leadership should be exercised, and creative concerns should be raised. CEOFinance and AdministrativeHuman ResourceAccountingBokstore ManagerDepartment HeadStaffMarketingPromotionPublic Relation
8 | P a g e Thank You. I would like to thank CIPM by providing me DPHRM program and getting me here to Case study with their guidance. My special thanks go to our CIPM lecturer who has completed Change Management learning outcomes by giving me enough of knowledge and by providing valuable guidance to answer these questions. I take my opportunity to thank my parents and my loving friends who have supported me throughout the entire process. And finally, I would like to thank everyone who gave me the fullest co-operation to complete this and make it a success.