2nd Draft BE 2nd Assignment
.docx
School
Metropolitan AZ**We aren't endorsed by this school
Course
MANAGEMENT 3000
Subject
Marketing
Date
Jan 9, 2025
Pages
8
Uploaded by SIDDIQUECIS
1 | P a g eModule Number: BAM4009Module Name: Business EnvironmentAssignment Title: Individual ReportStudent ID:Student Name:
2 | P a g eExecutive SummaryAbout 150 wordsPurpose of this report Key finding of this report
3 | P a g eTable of ContentsExecutive Summary.........................................................................................................................21.0Introduction...........................................................................................................................42.0Internal environment analysis of Unilever...........................................................................42.1 Value Chain analysis.............................................................................................................43.0 External analysis of Unilever.....................................................................................................43.1 PESTLE analysis...................................................................................................................43.2 Porter’s five forces analysis...................................................................................................54.0 Risk assessment of Unilever......................................................................................................64.1 Business risks.........................................................................................................................64.2 Action plan.............................................................................................................................65.0 Conclusion.................................................................................................................................7References........................................................................................................................................7
4 | P a g e1.0 Introduction About 150 wordsPurpose of this report Structure of this report 2.0 Internal environment analysis of Unilever About 700 words2.1 Value Chain analysis First, give an overview of Porter’s Value Chain analysis with a figure and reference Then, conduct Porter’s Value Chain analysis of Unilever business 3.0 External analysis of Unilever About 700 words3.1 PESTLE analysis First, give an overview of PESTLE analysis with a figure and reference
5 | P a g eThen, conduct PESTLE analysis of Unilever business 3.2 Porter’s five forces analysis First, give an overview of Porter’s 5 forces analysis with a figure and reference
6 | P a g eThen, conduct Porter’s 5 forces analysis of Unilever business 4.0 Risk assessment of Unilever 4.1 Business risksYou do not need to changes anything in this section Risk priorityRisk factors of Unilever ProbabilitiesHigh Moderate Low 1Brand preference 2Talent 3Customer 4Supply chain 5Portfolio management 6Climate change 7Plastic packaging 8System and information 9Business transformation 10Economic and political instability Table: Business risk factors of Unilever 4.2 Action plan About 600 wordsWrite in details how Unilever can manage the risks identified with references Risk factors of Unilever How these risks could be managedBrand preference
7 | P a g eTalent Customer Supply chain Portfolio management Climate change Plastic packaging System and information Business transformation Economic and political instability https://www.directorstalkinterviews.com/unilever-mitigating-actions-to-manage-risks/412808070https://www.fitchratings.com/research/corporate-finance/unilever-risks-downgrade-with-new-growth-strategy-18-01-2022https://accid.org/wp-content/uploads/2019/12/Unilever-cas-empresa.pdfhttps://www.researchgate.net/publication/333926816_Risk_Management_System_in_PT_Unilever_Indonesia_Tbkhttps://seekingalpha.com/article/4459784-unilever-stock-three-main-risks5.0 Conclusion About 200 wordsKey summary and finding of this report References
8 | P a g eAt least 8-10 including books, journals and websites