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.docx
School
Bond University**We aren't endorsed by this school
Course
STAT 11-111
Subject
Marketing
Date
Jan 12, 2025
Pages
4
Uploaded by BaronIceSeaLion48
Marketing Exam - MidtermExam Time: 90 minutesTotal Score: 100 pointsInstructions:1. Answer all questions.2. Provide a concise and accurate explanation for each question.3. Use proper grammar and punctuation.4. Show all calculations for numerical problems.5. There are a total of 25 questions.---Question 1 (5 points)In the context of Strategic Marketing, explain the difference between a mission statement and a vision statement. Provide examples of both from a company of your choice.---Question 2 (5 points)Discuss the role of market segmentation in building and maintaining strong brands. Include a brief explanation of the different segmentation bases.---Question 3 (5 points)Calculate the break-even point in units for a product with a fixed cost of $50,000, a variable cost per unit of $20, and a selling price per unit of $50.---Question 4 (5 points)Analyze the concept of "cross-cultural consumer behavior" and discuss its implications for marketing strategies in international markets.---Question 5 (5 points)Discuss the importance of consumer decision-making in marketing management. Explain the stages involved in the consumer decision-making process.---
Question 6 (5 points)Evaluate the impact of digital marketing on traditional marketing strategies. Include examples of how digital marketing has changed consumer behavior.---Question 7 (5 points)Explain the concept of brand equity. How can a company build and maintain strong brand equity? Provide a real-world example.---Question 8 (5 points)Discuss the importance of marketing research in making strategic marketing decisions. Include an example of a company that has effectively utilized marketing research.---Question 9 (5 points)Calculate the Net Present Value (NPV) of an investment with an initial cost of $10,000, an expected cash flow of $3,000 per year for 5 years, and a discount rate of 8%.---Question 10 (5 points)Analyze the challenges and opportunities of marketing in global markets. Provide examples of how companies have successfully navigated these challenges.---Question 11 (5 points)Discuss the role of marketing analytics in improving marketing effectiveness. Explain how data-driven decision-making can benefit a company's marketing strategy.---Question 12 (5 points)Evaluate the importance of services marketing strategies in today's economy. Provide examples of service industries that have effectively utilized marketing strategies.---
Question 13 (5 points)Calculate the contribution margin per unit for a product with a selling price of $40 and a variable cost per unit of $25.---Question 14 (5 points)Analyze the concept of customer relationship management (CRM) and its role in sales management. Include an example of a company that has effectively implemented CRM.---Question 15 (5 points)Discuss the importance of marketing ethics in building long-term relationships with customers. Provide examples of ethical marketing practices.---Question 16 (5 points)Evaluate the role of social media in digital marketing strategies. Include examples of how companies have effectively utilized social media for marketing purposes.---Question 17 (5 points)Analyze the concept of brand positioning. Explain how companies can effectively position their brands in the market. Provide a real-world example.---Question 18 (5 points)Discuss the importance of market segmentation in understanding consumer behavior. Include an example of a company that has effectively utilized market segmentation.---Question 19 (5 points)Calculate the return on investment (ROI) for a marketing campaign with an initial investment of $50,000 and a net profit of $20,000.---Question 20 (5 points)
Analyze the role of marketing communication in building strong brands. Include examples of effective marketing communication strategies.---Question 21 (5 points)Discuss the importance of marketing planning in long-term marketing success. Include an example of a company that has effectively utilized marketing planning.---Question 22 (5 points)Evaluate the impact of globalization on marketing strategies. Include examples of how companies have adapted their marketing strategies to global markets.---Question 23 (5 points)Analyze the concept of customer lifetime value (CLV) and its role in marketing analytics. Include an example of a company that has effectively utilized CLV.---Question 24 (5 points)Discuss the importance of understanding consumer decision-making in developing marketing strategies. Include an example of a company that has effectively utilized consumer behavior insights.---Question 25 (5 points)Calculate the price elasticity of demand for a product with a price of $100, a quantity demanded of 200 units, and a price decrease of 10% leading to an increase in quantity demanded of 20%.