Tech chap.1 Questions
.docx
School
Peninsula College**We aren't endorsed by this school
Course
HOSP 230
Subject
Information Systems
Date
Jan 13, 2025
Pages
4
Uploaded by ProfessorPanther4862
Amy TurnerHospitality TechnologyOctober 5, 20241.Three Important Inventions in Information Technologies:-The Internet: Revolutionized how information is accessed. Allows for data exchange and real time communication. One example is online travel agencies like Expedia and booking platforms that provide instant booking services.- Smartphones: Instant access to information and services on-the-go. Some examples are mobile apps for travel bookings, navigation, and local attractions.- Cloud Computing: Data storage and access without the need for local servers. Hotel management systems that store guests' information and booking data in the cloud. 2. Information-Intensive Industry:- Tourism is an information intensive industry because travelers rely on accurate, detailed info to make decisions. Without this information travelers may find it hard to plan and enjoy their trip. The industry relies on information due to the numerous details and vast scale involved in travel. The industry’s unique characteristics make specialized information technology essential for travelers, organizations, and tourism agencies: heterogeneity, intangibility, perishability, and inseparability. Heterogeneity in the tourism industry refers to the variation in how service is delivered from customer to customer, which is difficult to regulate. Unlike tangible goods that can be repeated identically, services in the hospitality industry are never the same. Services vary due to factors such as weather, staff mood, or unexpected events. Intangibility is a crucial concept in the tourism and hospitality industry. It refers to the services in this industry that cannot be touched, tasted, or seen before they are purchased. When you book a hotel room or buy a plane ticket, you’re relying on a promise rather than a tangible object that you can hold in your hands. Travelers rely
on cues to assess the quality of these intangible services. These cues are reputation or rating, what others say about the business. Brand image, how the brand represents itself from the website, marketing material, and overall image. Intangability poses interesting challenges for managers in the tourism industry. They must have strategies in place to give guests a clear understanding of what to expect. Website, marketing material, ads, or videos with a detailed description helps to show the experience and create anticipation. Inseparabilityrefers to the idea that the production and consumption of services in this industry are inseparable, meaning that the service provider and the customer are both present during the service delivery process. The interaction between the staff member and the guest directly impacts how much they enjoy their trip. Its not just about the hotel, its about the human connection. Staff members must be trained not only in technical skills but also in communication and customer service.GlobalThe tourism industry would not function as efficiently without the use of information technology. The tourism industry is one of the most global sectors worldwide. International travel produces significant amounts of information that are not typically encountered in domestic travel. Travelers crossing borders require access to various details, including visa and passport regulations, customs rules, arrival or departure taxes, currency restrictions, and health regulations such as vaccination requirements.3. Static vs. Dynamic InformationStatic Information: This refers to information or data that does not change frequently and can be used repeatedly. Example: General information about a destination’s history, culture, or attractions listed on a tourism website Historic landmarks or general travel tips. Hotel info that remains constant. Dynamic Information: This includes data that changes in real-time and requires real-time updates. Example:Flight availability and pricing on an airline’s website or mobile app, which updates based on bookings and cancellations. Hotel room rates and availability. Real time weather conditions or traffic updates. Live event updates or info.4. Incorporating Technology in Hotels:I would explain to the hotel manager that technology enhances both guest experience and efficiency. For example, mobile check-ins, automated
bookings, and smart room technologies make guests’ stays more convenient. It can also reduce human errors, improve productivity, and allow the hotel to gather valuable data on guest preferences, which can be used to provide personalized services and improve customer satisfaction.5. Creative Use of Technology in a Travel Organization:Yakima Valley Virtual Tours gives future travelers a chance to explore the area online. While it’s not a travel agency, it highlights local wineries, breweries, outdoor activities, and farms through virtual tours. People can "visit" vineyards, hop fields, and beautiful landscapes right from their screens. This smart use of technology helps potential visitors get a feel for the area, encouraging them to plan trips to Yakima Valley. Improving the visitor experience by giving them a preview of what they can enjoy in Yakima Valley.6. I am looking forward to studying “The internet and the tourist” and “Technology enabled visitor experience” Understanding how innovations like AI and machine learning can transform customer interactions and operational efficiencies is exciting and relevant as the tourism industry continues to evolve.ReferencesYakima Valley Tourism. (n.d.). Yakima Valley virtual tours. Visit Yakima. Retrieved October 4, 2024,from https://www.visityakima.com/yakima-valley-vBenckendorff, P. J., Xiang, Z., & Sheldon, P. J. (2019)1Tourism information technology (3rd ed.)2. CABI.
irtual-tours.asp