PPA 569.Taylor.Syllabus.Spring2020
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School
James Madison University**We aren't endorsed by this school
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POSC 569
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Arts & Humanities
Date
Jan 15, 2025
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7
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1 PUAD 569 – PHILANTHROPY & VOLUNTEERISM Public Policy & Administration 14040-001 | Spring 2019 | Tuesdays 330-6 pm in Miller Hall 2110 Text message is preferred method for uncomplicated questions. COURSE DESCRIPTION You will learn how to raise money, manage volunteers, build advocacy networks, and understand the mindset of supporters…This course examines the role of philanthropy and volunteerism in the nonprofit sector in the US and globally. Topics discussed include: 1) strategic giving; 2) components of fundraising management and planning; 3) volunteerism as a resource for organizations; 4) board and staff responsibilities in resource acquisition; and 5) monitoring and performance assessment. Organized in three modules, this course is based in theory of pro-social behaviors, nonprofit marketing strategy, and scholarly inquiry in the area. It exercises your skills at managerial analysis in the nonprofit sector to better prepare you for some of the realities of resource acquisition and resource sustainability in charitable organizations as a volunteer or staff member. Fulfills the management elective for Public Policy & Administration. Prerequisite: PPA 265. LEARNING OUTCOMES 1.Engage in the sociological, social, cultural/moral, organizational, political, strategic, and other dynamics of social change and philanthropy. 2.Build students’ understanding of how to engage with a local community, including cultural context and diversity, community-defined needs, relationships, and capacity. 3.Deepen students’ understanding of a particular content area and its expression in the community (e.g., education, health care, poverty, etc.). 4.Develop skills in designing, implementing, and articulating strategies and initiatives and measuring the impact of those strategies; and practice the basic tools and processes of philanthropy. 5.Further students’ ability to synthesize theory and practice and integrate academic knowledge and community experience. 6.Discuss the various types of philanthropic organizations, their structures and missions. 7.Understand the rudiments of philanthropic, fundraising, and volunteer initiatives. 8.Apply skills to identify, cultivate, and solicit nonprofit resources. 9.Utilize skills to develop and sustain relationships with donors and volunteers. 10.Identify appropriate granting foundations, corporations, and other funding opportunities. 11.Discuss the ethical context of fundraising and volunteer management. 12.Recognize funding streams appropriate to an organization’s mission and examine income-producing possibilities for organizations. **These learning outcomes align with those articulated by Nonprofit Academic Centers Council for graduate education in nonprofit management. Office HoursT/Th, 1-330 pm361.779.2392taylo2ja@jmu.eduDr. Jennifer A. Taylorwww.drjenniferataylor.com
2 METHODS OF EVALUATION Annual Impact Infographic Identify a nonprofit organization and develop an infographic that describes the mission and social impact of the organization. Suitable for portfolio.Exams Exams are cumulative multiple choice and given during class or the final exam period as appropriate. You may bring a handwritten bound (spiral or composition) notebook to the exam. Annual Fundraising Plan You are required to produce a fundraising plan for the annual fund of First Step, a local nonprofit partner. Your annual fund plan should be written in order to be read and implemented by a senior member of the management team. It is thus a practical document that should utilize the theory you will learn during the course to inform the analysis you undertake. While this is a practical document you must still reference any course material or ideas that you use in your plan. The following headings may be useful in guiding the structure of your assignment – and further advice will be provided throughout the course. As we will discuss in class, fundraising plans can take many different forms, but if you’re new to the topic you will find these headings useful in guiding your work. •Cover Page – to include title, time period addressed in the plan, author, name of organization/product and, if appropriate, any confidentiality restrictions. •Executive Summary – one page summary of the main proposals in the fundraising plan •Table of Contents – detail of key sections and sub-sections. •Fundraising Audit •SWOT Analysis •Summary of Key Issues •Assumptions (if any) •Fundraising Objectives •Fundraising Strategies •Tactics •Budget •Schedule •Responsibilities (if applicable) •Monitoring/Control •Contingencies (if applicable) •Appendices Your approach throughout should reflect the highest standards of professional practice and should be guided by the AFP code of ethics. For your guidance, grades will generally be awarded in accordance with the following rubric, although extra credit may be given at the discretion of the Professor, where appropriate. Suitable for portfolio.Content Points Fundraising Audit / SWOT / Summary of Key Issues 30 Specification of Fundraising Objectives 10 Specification of Fundraising Strategy 20 Specification of Fundraising Tactics 20 Specification of budget/schedule 10 Quality and appropriateness of presentation 10 Applied Group Project Each student will be assigned to a group to develop a signature special event fundraiser. Working with a classmate, you will execute a portion of the community project where you apply the theoretical knowledge you have gained thus far in your education and in this class. Components include: Executive Summary, Blog post describing your experience, Presentation, Personal Reflection Essay on the experience, and the detailed report or deliverables, based on your group assignment. Suitable for portfolio.Engagement Worth 10% of the final grade, there are a lot of opportunities for you to succeed in this class. If you earn a D or an F, it is well deserved. There are basically four ways to take this class: drowning (not attending class, not doing the reading, not participating in class); wading (sometimes coming to class, cramming for exams, doing the bare minimum to pass); snorkeling (possess a grasp of the basics and ready to think strategically and explore what’s below the surface); and scuba diving (you want to go deeper into the issues, using the cognitive equipment and tools of management and leadership as a focused critical thinker). Exams25%Fundraising Plan20%Applied Project30%Engagement10%Infographic15%
3 REQUIREMENTS AND POLICIES •You cannot participate in this interactive seminar, if you do not attend. Your grade will reflect your participation and engagement with the course material. •I adhere to the standard JMU policies regarding academic honesty, add/drop, disability services, inclement weather, & religious observances. You can find them here at: jmu.edu/syllabus. •This classroom welcomes all people and ideas. •The information contained in this syllabus is subject to change. Students are expected to be aware of changes. REQUIRED TEXTS 1.Jerold Panas, Mega Gifts: 2nd Edition, Revised & Updated, 978-1889102245 2.Common Grammar Pitfalls & Mistakes(Quick Study Academic), 978-1423214212 3.English Grammar and Punctuation, 978-1423218654 4.APA Guidelines Student Edition, 978-1423225331 5.Readings As Assigned by Instructor.GRADING RELIGIOUS OBSERVATION ACCOMMODATIONS •I honor and provide reasonable and appropriate accommodations to students requesting them on grounds of religious observation. ACADEMIC HONESTYMaking references to the work of others strengthens your own work by granting you greater authority and by showing that you are part of a discussion located within an intellectual community. When you make references to the ideas of others, it is essential to provide proper attribution and citation. Failing to do so is considered academically dishonest, as is copying or paraphrasing someone else’s work. The consequences of such behavior will lead to consequences ranging from failure on an assignment to failure in the course to dismissal from the university.Because the disciplines of the Humanities value collaborative work, you will be encouraged to share ideas and to include the ideas of others in our papers. Please ask if you are in doubt about the use of a citation. Honest mistakes can always be corrected or prevented. Additionally, all work in this class must be original. You may not use work prepared for another class, again in this class. The JMU Honor Code is available from the Honor Council Web site: http://www.jmu.edu/honor/code.shtml. DISABILITY ACCOMMODATIONS If you need an accommodation based on the impact of a disability, you should contact the Office of Disability Services (Student Success Center, Suite 1202, www.jmu.edu/ods, 540-568-6705) if you have not previously done so. Disability Services will provide you with an Access Plan Letter that will verify your need for services and make recommendations for accommodations to be used in the classroom. Once you have presented me with this letter, you and I will sit down and review the course requirements, your disability characteristics, and your requested accommodations to develop an individualized plan, appropriate for this class. ADDING/DROPPING CLASSES •Students are responsible for registering for classes and for verifying their class schedules on e-campus. INCLEMENT WEATHER POLICIES •JMU’s cancellation policy is located here (http://www.jmu.edu/JMUpolicy/1309.shtml). If Rockingham County Schools are closed, our class will be canceled.Remind:https://www.remind.com/join/ppa26 Google Classroom:cts666c Outstanding Performance A 100% to 94% A- < 94% to 90% Above Average B+ < 90% to 87% B < 87% to 84% B- < 84% to 80% Average C+ < 80% to 77% C < 77% to 74% C- < 74% to 70% Below Average D+ < 70% to 67% D < 67% to 64% D- < 64% to 61% Woefully Inadequate F < 61% to 0 ALL WORK IN THIS CLASS MUST BE ORIGINAL!
4 MPA COMPETENCIES ACHIEVED IN PUAD 569 1. Lead and manage in public governance •Understand, identify, and demonstrate ethical approaches to transparent and accountable public and nonprofit management. 3. Analyze, synthesize, think critically, solve problems and make decisions•Design and implement research on and evaluation of public and nonprofit programs utilizing appropriate and ethical methods. •Make evidence-based decisions based upon the critical interpretation of past and present research, administrative practices, and budgetary processes. 6. Demonstrate engagement with community members and groups through applied classroom, internship, and other field-based learning and service experiences. NONPROFIT CONCENTRATION COMPETENCIES 7.Understand the evolving role, scope, significance, and comparative global perspectives of the nonprofit sector, voluntary action, and philanthropy. 8.Understand nonprofit and philanthropic marketing theory and can make linkages to their use in nonprofits and their impact on fundraising, resource management, and donor relations. 9.Understand the fiduciary and legal responsibilities of nonprofit organizations and their impact on financial management, resources development, and strategic decision-making. PORTFOLIO SUGGESTIONS FROM THIS CLASS •Annual Impact Infographic •Annual Fundraising Plan •Applied Community Project
5 COURSE SCHEDULE Date Topic PreparationJanuary 14 Course Introduction Overview of Fundraising and Philanthropy Read:Syllabus Watch: Bill Gates Pushes Students Toward Philanthropy [Length 1:50] President Bill Clinton Talks about Giving: How Each of Us Can Change the World [Length 15:49] January 21 Understanding the Nonprofit Sector Watch: Know Your Sector [Length 3:40] Dan Pallotta: The way we think about charity is dead wrong [Length 18:55] Read: 1.Parmar, I., & Rietzler, K. (2014). American philanthropy and the hard, smart and soft power of the United States. Global Society, 28(1), 3-7. 3. 2.Eikenberry, A. M. (2013). Symposium Introduction: Understanding Nonprofits, Volunteerism, and Philanthropy from a Critical Perspective—Part I. Administrative Theory & Praxis, 35(1), 7-10. 4. 3.Eikenberry, A. M. (2013).Understanding nonprofits, volunteerism, and philanthropy from a critical perspective (Part II). Administrative Theory & Praxis, 35(2), 220- 222. January 28 Understanding Donors Watch: An Interview with Philanthropist Conrad Prebys [Length 3:44] Darla Moore announces $5M gift [Length 1:17] Denny Sanford - A Son's Gift, A Mother's Legacy [Length 2:35] Read: 1.Bekkers, R., & Wiepking, P. (2011). A literature review of empirical studies of philanthropy: Eight mechanisms that drive charitable giving. Nonprofit And Voluntary Sector Quarterly, 40(5), 924-973. 3. 2.Bekkers, R., & Wiepking, P. (2011). Who gives? A literature review of predictors of charitable giving part one: religion, education, age and socialisation. Voluntary Sector Review, 2(3), 337-365. February 4 No Class Scheduled Assessment Day February 11 Principles of Fundraising Watch: Authors at Google, Laura Arrillaga-Andreessen, "Giving 2.0" [Length 56:15] Fundraising 101: Rueben Mayes at TEDxWSU Turn In:Annual Impact InfographicFebruary 18 Preparing for Successful Fundraising Watch: It's a beautiful day and I can't see it! [Length 1:49] Ensure Adequate Financial Resources - 6th of 10 Responsibilities of Nonprofit Boards [Length 2:04] Cultivating Your Fundraising Team [Length 1.39.10] Read: 1.Smith, E. A., Miller, M. T., & Gearhart, G. D. (2017). Using Feasibility Studies in Capital Fundraising Campaigns: A National Survey of Community Colleges. Journal of Applied Research in the Community College, 24(2), 15-27. February 25 Annual Giving Programs Watch: Keys to Crowdfunding Success: by Indiegogo Founder Danae Ringelmann March 3 Mid-Term Exam March 10 No Class Scheduled Spring Break
6 March 17 Major Gifts Programs Planned Giving Watch: "Moves Management" - Prospect Management with BWF [Length 7:19] Prospecting Secrets to Building a Major Donor Program [Length 56:30] Free to Give: An Interview with Robert Sharpe [Length 7:30] Read: 1.Mega Gifts 2.Richardson, D., & Chapman, G. (2005). What some recent research tells us about planned giving (legacy marketing) in North America. International Journal of Nonprofit and Voluntary Sector Marketing, 10(1), 33-41. March 24 Corporate Support Watch: Is Corporate Philanthropy Effective? Read: 1.Porter, M. E., & Kramer, M. R. (2002). The competitive advantage of corporate philanthropy. Harvard Business Review, 80(12), 56-68. 2.Werbel, J. D., & Carter, S. M. (2002). The CEO's influence on corporate foundation giving. Journal of Business Ethics, 40(1), 47-60. 3.Eikenberry, A. M. (2009). The hidden costs of cause marketing. Stanford Social Innovation Review, 7(3), 51. 5. 4.Eikenberry, A. M., & Kluver, J. D. (2004). The marketization of the nonprofit sector: civil society at risk?. Public administration review, 64(2), 132-140. Annual Development Plan Draft Due March 31 Foundation Support Watch: Gates Foundation: Giving A Fortune Away [Length 13:13] April 7 Campaigns Watch: Keeping Our Promise - The 40th Anniversary Capital Campaign for N Street Village [Length 2:46] GW: Making History [Length 2:58] April 14 Managing Fundraising Programs Watch: Veterans charity under scrutiny [Length 6:53] April 21 Organizing & Managing Fundraising Staff Watch: Best Practices in Nonprofit Management (part 2 of 2)[Length 13:47] Turn In: Annual Development Plan Friday, April 24 Peak View Elementary Farm to Table Dinner Mandatory Volunteer Support April 28 Legal & Ethical Considerations International Philanthropy Watch: Patrick Rooney on Fundraising Ethics, Scandal Response, Donor Appeals [Length 9:32] Read: 1.Rosen, M. J. (2005). Doing well by doing right: a fundraiser's guide to ethical decisionmaking. International Journal of Nonprofit and Voluntary Sector Marketing, 10(3), 175- 181. 3. 2.Nickel, P. M., & Eikenberry, A. M. (2007). Responding to" natural" disasters: The ethical implications of the voluntary state. Administrative Theory & Praxis, 29(4), 534- 545. Watch: Jet Li on the One Foundation [Length 7:32]
7 Read: 1.Nathanson, J. (2013). The Pornography of Poverty: Reframing the Discourse of International Aid's Representations of Starving Children. Canadian Journal of Communication, 38(1). 2.Cameron, J., & Haanstra, A. (2008). Development made sexy: How it happened and what it means. Third World Quarterly, 29(8), 1475-1489. Date TBD* The Suitcase Clinic Special Event Mandatory Volunteer Support May 7 8-10 am Final Exam