Amul Essays

Q1 : (Philip,2011) “Marketing environment is consists of the actors and forces outside the marketing department that affect marketing management’s ability to build and maintain successful relationships with target customers” . The marketing environment consists of micro and macro environment . Macro environment have larger societal forces that effect the microenvironment , it includes : demographic , economic , cultural and other forces. The demographic is the study of human populations like :

Contents Executive Summary 2 Introduction 3 SWOT analysis for “Amul Butter” 5 PEST Analysis 8 Porter’s 5 Force Model for AMUL Butter 9 Market Research through Survey 12 Findings from the survey analysis 16 Positioning Strategy 18 Recommendations 19 References 19   Executive Summary   Introduction Amul as a brand name is familiar to almost every individual in India, Amul is known for its quality products purity and hygiene. It is a Dairy Cooperative of Gujarat, also known as The Gujarat Cooperative

Introduction “Advertising is considered as a metaphor of genuineness in context to the societal image”. On the other hand advertising without any qualm is considered as an influence factor for our culture. These two lines are contradicting to each other but this is truth which is coming across as a dilemma for the advertisers and the audience. The advertisements shown in the print media, and television and broadcast at one point of time showcase the cultural remarks of the society and on the other

competition from major players such as Amul, Havmor, Mother-Diary and Kwality Wall’s. It also faces competition from other local players in India. Competition is one such factor which is beyond the control of Vadilal. Due to the presence of so many competitors the ice-cream market in India is flooded with a variety of new products in various new flavours. Amul is a market leader in ice-cream space currently occupying 38% of market share. Vadilal faces stiff competition from Amul and Mother Diary who are continuously

began their drag careers in OutInUL’s annual amateur drag competition night, Alternative Miss/Mister University of \Limerick (AMUL). Furthermore, each drag impersonator was chosen because they demonstrated various different skill levels within the drag community that would offer a spectrum of opinions and experiences. Drag

INDUSTRY OVERVIEW HISTORY Chocolate manufacturing in USA started as early as the colonial period when Physician Dr. James Baker and Irish immigrant John Hannon opened New England’s first chocolate factory in 1765 at a water-powered mill in Massachusetts. Baker’s Chocolate sold hard cakes of chocolate that the colonists ground and mixed with boiling water to make hot chocolate.  Drinking chocolate was also considered patriotic during the colonial period when taxes were levied on tea by the Townsends

AMITY UNIVERSITY, AMITY SCHOOL OF BUSINESS, NOIDA, UTTAR PRADESH PROJECT REPORT ON: “MARKETING STRATEGIES OF ‘CADBURY’-MONDELEZ INDIA” SUBMITTED TO: DR.SUPRIYA JHA ASB, AMITY UNIVERSITY, NOIDA, UP SUBMITTED BY: ADITI GUPTA BBA – CO7 A3906413041 SUMMER PROJECT REPORT ASB, AMITY UNIVERSITY, NOIDA, UP OBJECTIVES OF STUDY

The health food drinks market is highly competitive with various heavy players like GSK, Cadbury, Nestle, Heinz etc. The health food drinks market is divided into white beverages and brown beverages. Horlicks with 36.2 % market share leads 5500 crore health food drinks market. Bournvita is leader is brown beverage category followed by Boost. Nestle Milo a relative new entrant to the market was launched in India in 1996. Milo entered the market with great advertisements, sales push and promotional

rumours which spreads very fast on social media and can easily lead to negative publicity of brands and companies which makes people disapprove the product or service. A recent example of it could be the negative remarks and criticisms made by a user of Amul product through the medium of social media i.e. Facebook for providing bad quality of milk. There’s a risk of violation of copyrights in social media as users may share materials on community sites such as Facebook, Youtube, Slideshare, etc.. (Kaplan

The word 'media ' is derived from the term 'medium ' which means 'carrier '. Thus, the media is a carrier of information to the masses. The renowned linguist and critic of the media, Noam Chomsky, defines media as a “system for communicating messages and symbols to the general populace.”1 Among the many purposes that the media serves, is providing entertainment and information. Media coverage determines one 's perception of the world. Media can broadly be classified into two types – print media

Consumer is one who consumes the goods & services product. The aim of marketing is to meet and satisfy the Consumer needs and wants. The modern marketing concept makes customers the centre stage of organisation efforts. The focus, within the marketing concepts is to reach target and largest customer’s sets ball rolling for analysing each of the conditions of the target market1. Consumer behaviour can be defined as “the decision making process and physical activity involved in acquiring, evaluating

Women are represented in a very filthy, objectified way, especially in advertisements and social media which results in people being socialized to consider women as objects. Advertisements were started in the 19th century. They stereotyped women in the advertisements and showed them to be dependent on men. Every product advertised for women was said to please the man. This was their way of selling products to women. Indecent representation of women does not only mean sexualizing women but also

Observation@work One day while walking on streets with my camera, I saw two people sitting on the chairs watching the waves of vast sea. There was a gate or the entrance in the foreground and one cat and a kitten was there too. Instantly I realized that I am about to get a good picture. I waited patiently for other people to walk away from the frame and at the same time was praying that the cats would stay there. My patience paid and I got an excellent shot. You can say that this is my way

Since time immemorial, advertisement in its most basic form has been a tool for spreading culture and advancement in the society. Media representation of women has been a popular and consented area of research and an ongoing issue in public debate. With men being stereotyped as the ‘ultimate head’ of a family, of society, women are always classified as the weaker sex, the ultimate ‘homemaker’ of a family who is ought to be a good cook, look after the welfare of the family. Living in today’s 21st

INTRODUCTION Blue is for boys. Pink is for girls. Boys don’t cry. Don’t be such a girl. Today, gender roles are shifting. The influence of media is growing. New identities are being carved. Vital statistics are being rewritten. Gender is a culturally constructed factor that refers to the behaviours and attitudes a particular society expects from males and females, depending on their biological sex. Media through its messages, have played and continues to play an important part in the forming