Belgium Essays

Leopold II Leopold II committed indirectly, murders to get Belgium wealthier. Between 1885 and 1909 a lot of Congolese died because of what the officers did to them. There was never enough ivory, never enough rubber to please his highness. So people were exploited till death, in the purpose of acquiring valuable and luxurious goods for the Belgian Kingdom. Leopold II wanted Congo to be a lucrative country. He directed all the Congolese action through officers. Everything he wanted was fulfilled

beer, and promoting environmental & social change. New Belgium is a company that deeply cares about customer satisfaction, as well as the overall quality that goes into each and every bottle of beer that they produce. Though they have come a long from brewing in a basement in Colorado, New Belgium still retains consistency with producing fine craft beers at a

(Ferrell & Hartline, 2014). New Belgium did not want to redirect itself from event sponsorships to media, but build better relationship with sponsors and maintain vital dialogue. NBB figured that it would be better to use insiders in the bike community and friends of the brewery that have personal history with the company to gather advertising Ideas. The use of the group chosen for advertising versus using the focus groups was proven to be successful for New Belgium (Ferrell & Hartline, 2014). New

technology, on site power generation using solar photovoltaic panels and, an internal energy tax. The new Smart Grid technology allows New Belgium Brewery to collect notifications from the electricity provider when their electricity level usage are at their peak. The Smart Grid technology used in the company is funded by the FortZED Partnership, formed by New Belgium Brewery, the City of Fort Collins, the Colorado University, and other energy focused companies. The major goal of this partnership is to

As New Belgium distribution begins to expand other areas of the country, it will need to continue to stick to its Fort Collins Colorado-based roots that were established in 1991 (Ferrell & Hartline, 2014). New Belgium Brewery is known for its high-quality beer and its commitment to be socially responsible; therefore, this model of business has made them successful (Ferrell & Hartline, 2014). Because NBB is branded by their good stewardship of being responsible to the environment, I believe this will

As New Belgium Distribution continues growth from Colorado locale, the company will need to focus its branding and messaging resonate with consumers in different parts of the country. The NBB distribution would have to deliver to its new customers, the same culture base and the ethos that its Colorado location possessed, in order for continues success with other locations. Sustainability, whimsy and fun images will gain its strength through advertisements (Ferrell & Hartline, 2014). NBB will promote

1. New Belgium Brewing is working to address the issue of large carbon emissions from energy production. The NBB has put their time together with their employees to diminish the carbon emission that the business produces. Other environmental areas that New Belgium Brewing works to address is its waste water and physical waste generated in its production process. New Belgium Brewing became the country’s first brewery to purchase 100% of its electricity from wind power in 1999 (New Belgium Sustainability

New Belgium Brewery was first opened in 1991 in Jeff Lebesch’s basement brewing what is now called the Fat Tire Amber Ale beer which was the first of several beers produced by NBB and undoubtedly the most popular. No doubt the company was on fire growing leaps and bounds every year while the overall beer industry was showing a decrease in beer sales by two percent, NBB showed a 16.4% growth in business even in the economic decline time periods. In my opinion, NBB has experienced prosperity due

The New Belgium Brewing Company was a popular arising brewing company that has gained great success over the years of being in business. The NBB has gained its popularity originally by word of mouth and other small marketing ventures. The company saw great growth for the company in their initial years of business. This company started out small in the company’s owner’s basement, and it quickly outgrew the space while needing to expand. Many craft breweries also exhibit strong connections to their

According to the New Belgium Brewery’s website, they are currently ranked fourth largest brewery company in the world in the specially categorized beer known as craft brewery which is a brewer that has a majority of its total beverage alcohol volume in beers whose flavor derives from traditional or innovative brewing ingredients and their fermentation. (New Belgium Brewing, n.d.) In order to maintain such high ranking in this popular industry, the competition amongst the leading companies and their

New Belgium can maintain its strategic focus as it continues to grow by continually providing high quality ethical business practices which have contributed to the overall growth of New Belgium Brewery. Even more importantly, they must continue to institute the well respected brand and catering to its employees and customers. Moreover, New Belgium must ensure they maintain a competitive advantage by being a company that is environmentally friendly and conscious of protecting and preserving the

The New Belgium Brewing culture of sustainability, whimsy, and fun seems like an interesting place to work. Both employees and management have a great working relationship towards a common goal of success for the organization. One must wonder if this type of culture will equate to success in other parts of the country. There are areas in American society with a diverse make-up of people and others that are not. Having distribution issues can damage the public and stakeholder’s perception of an organization

Introduction New Belgium Brewing practices at great length ethical decision processes, while continuing to help the surrounding communities, its employees, and most importantly the environment. NBB was started after Jeff Lebesch and his wife Kim Jordan made a trip to Belgium, which resulted in Jeff desiring to brew Belgium beer in America. After returning to America, Jeff started a brewery in his basement, which has since exploded into a very profitable organization. The core values and beliefs

The core values at New Belgium Brewery (NBB) create an ethical culture throughout the company. This culture can be seen in the operations that extend beyond the production of the carefully crafted brews. The company cares more about their environmental impact, their community involvement, and the employees inside than they do the profits that come from their top selling products. They care because consumers should feel their choices matter, especially regarding the companies behind the product they

New Belgium Brewing Company (NBB) operates as a for-profit company that places its profits alongside the business’s social and environmental endeavors (Walker & Laporte, 2017). Otherwise known as the triple bottom line, this business model allows NBB to care for its employees, consumers, and communities to the same extent that it cares about its profit. Some of the core values listed in the company document include corporate social responsibility, environmental protection, balancing the needs of

New Belgium Brewing Every beer has its unique flavor as well as history. Each brand has its distinctive logo and marketing plan. New Belgium Brewing Company, founded in 1991 in Fort Collins, CO (Reid & Gatrell, 2015). In 2015 the company was the fourth-largest craft brewery in addition to the eight largest craft breweries in the United States. New Belgium’s employee-owned culture is a competitive advantage and the most important cornerstone of the company’s strategic focus. Employees are the hallmark

ethically, and environmentally responsible, that produces high quality beer true to Belgian brewing styles” (Wann, 2014). The New Belgium Brewing Company which is commonly known for their award winning beers, for example Sour Beers and Fat Tire, is located in Fort Collins, Colorado. The objective of this paper is to analyze the corporate social responsibility of New Belgium Brewing Company. In this analysis, we will go over the company’s corporate charitable giving, policies toward new technology, views

After New Belgium Brewing Company went through the “cultural branding” process, they began the process of developing an ad campaign. NBB was very much aware of the major beer brewers, which were termed as “Big Three” and included: Anheuser-Bush, Coors, and Miller, and the power of television advertising (Ferrell & Hartline, 2014). New Belgium Brewing company knew they have to market their line of beers as being a unique product that would capture the characteristics of their consumers' lifestyles

The founders and employees of New Belgium Brewery focus on sustainability, whimsy, and fun which is rooted in its home-based Colorado business. Company branding and messaging are a considerable part of what makes NBB successful and must push to other locations. So, how does NBB ensure their culture filters to these different areas? Accordingly, having a process for hiring, training, and monitoring development of new employees is critical to creating the culture from the start. Subsequently, NBB

By New Belgium considering opening a third brewery, all the options needs to be accounted for and thought out carefully. The company needs to promote strategic planning in order to decide if opening a third brewery is a good business decision or not. A strategic plan helps identity the internal and external elements that can benefit or harm the company (Ferrell and Hartline, 2005, p. 29). Therefore, the strategic planning will help identify the major issues that need to be considered such as the