Pattern Recognition The novel, Pattern Recognition, by William Gibson, follows Cayce Pollard, a 32-year old “coolhunter”, who can determine whether a product or brand will become successful. In other words, her job entails recognizing patterns in the market, and applying them to maximize profits. Her monotonous life takes a sudden turn when she is given an intriguing assignment: to find the creator of the F:F:F, an online website which has captivated the entire world. Overall, this book is thought-provoking