Chipotle Mexican Grill Essays

  • Chipotle Mexican Grill

    705 Words  | 3 Pages

    Chipotle is a Mexican Grill restaurant that is famous with its “food with integrity”. They served their customers with healthier foods (Nutrition Calculator) and Allergens & Special Diet. Chipotle's Burrito, Burrito bowl, Tacos, Salad, Chips & Drinks, Kid’s build, and Kid’s Cheese Quesadilla on their menu. In Chipotle, not only to do their own work well, but also to do it unusually. When Chipotle opened the first restaurant in 1993, the goal is simple, the company wants to provide customers with

  • Chipotle Mexican Grill Essay

    655 Words  | 3 Pages

    Chipotle Mexican Grill is one of the leading company in the Mexican - style fast-food industry thanks to its competitive advantages. However, there are several problems that Chipotle has encountered. The first problem is the supply of organic ingredients. The availability of organic products is constrained due to the growth of purchasing by consumers and chefs at fine – dining restaurants. Sometimes these organic products are even unavailable because of imbalanced supply and demand. Furthermore

  • Essay On Chipotle Mexican Grill

    606 Words  | 3 Pages

    Here is my report, regarding your intention to acquire Chipotle Mexican Grill, Inc. Pronounced chi-POAT-lay, this rising company opened its first store in 1993, with one simple idea: Show the American consumer that food served fast didn't have to be a "fast-food" experience. What makes this company different is the fact that, they team and work with farmers around the USA, they always use high-quality raw ingredients, classic cooking methods and a distinctive interior design, and have friendly people

  • Essay On Chipotle Mexican Grill

    751 Words  | 4 Pages

    Company Description Chipotle Mexican Grill, Inc is a Delaware-founded corporation that manages and operates Chipotle Mexican Grill eateries throughout the country. There are 44 international Chipotle restaurants and 2,918 restaurants in the United States (Annual Report). Chipotle serves responsibly sourced, traditionally prepared, real cuisine with healthful ingredients in an effort to create a better world. Chipotle serves a customizable menu of burritos, burrito bowls, tacos, salads, and quesadillas

  • Chipotle Mexican Grill Essay

    857 Words  | 4 Pages

    Steve Ells, the creator of Chipotle Mexican Grill, had a vision and strategy “to change the way people think about and eat fast food.” Since 1993, Chipotle Mexican Grill has gone from a single store operation in Denver, CO into a 1,230-unit endeavor with in excess of 800,000 paying customers each day across 41 states, Washington, D.C., Canada, and the United Kingdom. In 1998, McDonald’s found interested in the company, and purchased stake in the company, followed by acquiring a controlling portion

  • Chipotle Mexican Grill Essay

    389 Words  | 2 Pages

    Chipotle Mexican Grill, Inc. is a U.S based fast-casual restaurant company. The company is listed on the New York Stock Exchange with the ticker CMG, and it is a part of S&P 500 index. Unlike many other limited service restaurant chains, Chipotle does not franchise and directly operates all the restaurants. As 2016, the company has 2,050 restaurants, mainly located in the U.S. The company operates Chipotle Mexican Grill restaurants, which specialize on Mexican-inspired food items such as tacos and

  • Chipotle Mexican Grill Essay

    1320 Words  | 6 Pages

    Chipotle opened its first casual fast food restaurant in Denver restaurant in 1993, Chipotle Mexican Grill was founded by Steve Ells who at the time was a graduate at culinary Institute of America. Chipotle Mexican Grill offers a menu of a variety of food items which mostly are burritos and tacos, Chipotle is located in many parts of the world, not only is Chipotle doing business in the US, but also in Canada and UK, how Chipotle does and runs its business is slightly different from what customers

  • Chipotle Mexican Grill Essay

    1114 Words  | 5 Pages

    In 1993, Chipotle Mexican Grill (CMG) was founded by Steve Ells and was initially introduced to the restaurant market in Denver, Colorado. Chipotle had a mission to significantly impact and alter the restaurant industry, specifically the fast-casual segment. Its growth occurred quite swiftly and its success caught the attention of the global corporation McDonald’s, who ended up investing more than $350 million into CMG, Inc. and profiting $1.5 billion in return. According to Exhibit 5, “Revenue

  • Chipotle Mexican Grill Essay

    945 Words  | 4 Pages

    Chipotle Mexican Grill Company was established in 1993 by Steve Ells, based in Denver, Colorado. Its mission utilizing naturally-grown components, and oblige a more naturally elevated meat than any other restaurant series. Chipotle is a popular quick-service restaurant chain. It possesses and runs greater than 2,000 quick-casual eating places favorite for their burritos and other Mexican foodstuff dishes. With extras, the company’s menu offers more than 65,000 choices (Robert, 2010, pp. 54). However

  • Chipotle Mexican Grill Essay

    836 Words  | 4 Pages

    Chipotle Mexican Grill STRENGTHS • Green technology • Positive bran image • Fresh and healthy food • Great customer service • Low advertising costs • Great financial performance in recent years WEAKNESSES • Lots of competition • High Price OPPORTUNITIES • Expansion of menu times • Ability to expand advertising costs • Ability to develop a market strategy to increase market share THREATS • Not a lot of menu options • High menu price • Competition is growing Chipotle Mexican Grill is a company

  • Chipotle Mexican Grill Essay

    667 Words  | 3 Pages

    Chipotle Mexican Grill: Steve Ells is the CO-CEO, founder, and Chairman of Chipotle Mexican Grill. Ells was born September 12, 1965, in Indiana, and Graduated from the University of Colorado at Boulder with a Bachelor degree in Art history. Chipotle Mexican Grill was founded July 13, 1993. The vision of Chipotle is to "demonstrate that food served fast didn't have to be a "fast-food" experience. We use high-quality raw ingredients, classic cooking methods and a distinctive interior design, and have

  • Chipotle Mexican Grill Essay

    548 Words  | 3 Pages

    Chipotle Mexican grill, Inc. is an American Multinational company that offers a menu of burritos, tacos and salad etc. The company is headquartered in Colorado, USA and has expanded its operations outside of the US in the previous decade by entering Canada and Europe. Strengths in the SWOT Analysis of Chipotle : Growing operations: Chipotle offered its IPO in 2006 and has been growing rapidly in operations ever since. From 578 restaurants in 2006 all based out of the US to 2010 restaurants in 2015

  • Chipotle Mexican Grill Essay

    1383 Words  | 6 Pages

    Chipotle Mexican Grill is chain of restaurants that specialises in burritos and tacos. It is currently located in five countries namely United States, United Kingdom, Canada, Germany and France. Their mission statement is Food with Integrity which promotes their efforts in using organic ingredients and serving naturally raised meat. Chipotle had their presence in 21 states across US and in the District of Columbia as of 31st December 2005 and operated almost 500 restaurants. As of 2014, they have

  • Swot Analysis Chipotle Mexican Grill

    688 Words  | 3 Pages

    Chipotle Mexican Grill Food with Integrity Background / Overview: Chipotle started serving “Food with Integrity” in Denver, Colorado in 1993. After one month of the grill being open, they were making one thousand burritos per day. In 2016, Chipotle became popular throughout its now one thousand and nine hundred stores nationwide. The grill was doing fantastic until in late 2015 where two outbreaks of E. coli were found at various restaurants in several states. Fifty five people were infected and

  • Swot Analysis Chipotle Mexican Grill

    673 Words  | 3 Pages

    Chipotle Mexican Grill is a fast, casual restaurant that is mainly known for its bowls and large burritos and became popular by advertising on all sorts of platforms like music platforms and others that may reach a younger audience. The company made its initial public offering in January 2006. The company’s main objective is “ensuring that better food is accessible to everyone” (Chipotle Website). The founder of Chipotle sought to change people’s perspectives on fast-food and wanted to change the

  • Chipotle Mexican Grill Essay

    1942 Words  | 8 Pages

    Chipotle Mexican Grill has become a giant in the world of fast food/sit down restaurants with its unique food and its incorporated supply chain, with over 1,900 locations. As a focal point the restaurant has emphasized its ability to include quality ingredients from local producers on their available menu. Some of these ingredients include fresh vegetables, herbs, spices and naturally raised meat. They have used local sourcing for most of these products but have still used certain big name countrywide

  • Chipotle Mexican Grill Case Analysis

    377 Words  | 2 Pages

    The company selected is Chipotle Mexican Grill (CMG). Founded in 1993, CMG is a fast casual Mexican restaurant focused on using fresh, healthful ingredients. CMG went public in January 2006 (Fedenia & Hirschey, 2009). Chipotle Mexican Grill operates 1,600 eateries both nationwide and internationally (Standard & Poor’s, 2016). In regards to industry conditions, Standard and Poor (2016) noted a positive outlook for the restaurants sub-industry. As a whole, the restaurant industry faced rising

  • Chipotle Mexican Grill Case Study

    809 Words  | 4 Pages

    Green Marketing: Chipotle Mexican Grill Taylor Codomo Communication 105 Chipotle Mexican Grill first opened its doors in Denver, Colorado in 1993, but CEO Steve Ells had been dreaming of opening his restaurant long before then. Ells began as a chef who studied French cuisine in culinary school. While observing customers at the local Mexican grill and after borrowing $85,000 from his father, Ells established Chipotle. The Mexican Grill now has over 1,300 restaurants including international locations

  • Swot Analysis Chipotle Mexican Grill

    368 Words  | 2 Pages

    Chipotle Mexican Grill is an American restaurant chain in the fast-casual industry, offering fast food but also a relaxed dining experience with high quality ingredients. “Chipotle began with a simple philosophy: demonstrate that food served fast doesn’t have to be a traditional “fast-food” experience.” (Chipotle Annual Report) Over the years, the firm’s vision was guided by a belief called “Food with Integrity,” which highlights its efforts is using organic ingredients, and serving food sourced

  • Swot Analysis Chipotle Mexican Grill

    280 Words  | 2 Pages

    Companies Overview Chipotle Mexican Grill (CMG) is a chain of Mexican food restaurants. The restaurants provided the fast, great hand prepared good foods by using high quality ingredients. This idea and process are continued for more than 20 years. The first one was established in 1993 in Denver, Colorado by its founder, Steve Ells. At the beginning, Ells loaned $85,000.00 from his father. Now, the company has more than 1,900 restaurants across the United States, Canada, United Kingdom, Germany