Lockheed Martin is an American aerospace and defense company that has played a significant role in the history of aviation and space exploration. Founded in 1995, the company has its roots in the early days of aviation and has since evolved into one of the world's largest and most diversified defense contractors. This paper provides an in-depth overview of the company, including its history, founders, offerings, unique selling propositions, and the four P's of marketing. Lockheed Martin Corporation
Section 1 Lockheed Martin is a global aerospace and defense company. It designs and builds a range of products. Those products consist of military aircraft, satellites, missiles, and advanced technology. The company was created on August 16, 1912, in Los Angeles California. Lockheed headquarters is located in Bethesda, Maryland. Lockheed Martin has a rich history dating back to the early days of aviation. It was founded in 1912 by two brothers, Allan, and Malcolm Lockheed. Lockheed Martin’s mission
Lockheed Martin (LMT) Background In 1995, companies Lockheed and Martin Marietta would merge together to create one of the best defense and innovation companies in America. Lockheed and Martin Marietta were the second and third largest American defense contractors at the time of the merge. Lockheed Martin continues to make advancements in national security and defense through technological advances and innovation. The company is currently working on technology involving hypersonics, directed energy
Lockheed Martins is a multi-billion dollar company and its financials are extremely complex. The following is a high-level overview of the corporation’s financial situation. The overview includes the identification of the organization’s primary financial resources (sales, investments, and credit), a review of the management of its financial resources, summary of its financial performance, a description of how to obtain financial information, and a brief analyze and recommendation for future financial
Lockheed Martin F-35 Lightning II (2015) The F-35 has extremely stealth and agile technology, including an integrated sensor package and a range of advanced weaponry such as Sidewinder and Storm Shadow and Joint Direct Attack Munitions (JDAMs). The single seat fighter has high speed data networking, integrated avionics and sensor fusion which helps to combine the information from off and on board sensors. Pilot will be more aware of the situation and be better able to identify his target and deliver
The four major competitors for General Dynamics are: Textron, Boeing, and Lockheed Martin. Textron specializes in Bell Helicopter, Cessna Aircraft, Beechcraft, and other components. Boeing manufactures, and sells airplanes, rotorcraft, rockets, and satellites worldwide. It also provides leasing and product support services. Lockheed Martin focusses in aerospace, defense, security and advanced technologies company with worldwide interests. History General Dynamics started its business in 1877, originally
changes in regulations and laws. The company must adapt the new regulations and laws in order to maintain their reputation. It is necessary to follow the rules for the company. However, they could lose some business opportunities. According to the Forbes, F-35 and other equipment was not allowed to export to the countries and Middle-East including Saudi Arabia for Israeli concerns. (Forbes) The company also faces increased competition in the area of Information technologies, cyber security, global solutions
and Fire control, Lockheed Martin Space Systems, and Skunk Works. Lockheed Aeronautics is one of the largest units at Lockheed Martin and is where they have came up with some of the greatest aircraft in history, such as the F-16 Fighting Falcon, F-22 Raptor, C-130 Hercules, F-117 Nighthawk, and the U-2 Reconnaissance Plane. The Lockheed Missile and Fire control creates many type of missile, rocket, missile launcher, or anti-tank weapons used today. Some of the missiles and missile launchers used