Mattel Essays

life to Mattel as they started the company working out of a garage workshop in Southern California. By 1955, Mattel was valued at $500,000 and well on its way to becoming the world’s number one selling toy brand (Mattel.com). The company grew and grew, becoming something bigger and better with each year. Their growth was, in part, due to their understanding of being able to give their customers what they wanted. They began by selling picture frames and continued to grow into the Mattel that is

Mattel was founded in 1945 by the Handlers and has over 70 years of experience of making toys. The company went public and traded on the New York Stock Exchange in 1963. From 1950 to 1969, the company’s sales skyrocketed from $5 million to $100 million in 1965 due to several successes with hit toys. In 1959, Mattel introduced the famed doll Barbie to the market, earning the national spotlight in the toy industry for many years to come. In 1974, after the founders left the company to pursue other

To be completely honest, I do believe that Mattel acted in a socially responsible and ethical manner with regard to the safety of its toys. I believe that they did for many reasons. For one, Mattel wasn’t trying to hide anything. All of their investigations for up for public record. A company that is doing wrong, that knows they’re doing wrong are more likely to keep it a secret, or try to make it appear as something different. Second, they had a code of conduct. They had standards that were supposed

Mattel Inc is a worldwide manufacturing company specializing in the designing, manufacture and marketing of toys and other family products. The firm was started by Harold Matson alongside Elliot Handler in 1945 with its headquarters in California in the United States of America. It is one of the most ethical organizations in the world, an assertion evidenced by their vast commitment to ethical practices and initiatives which are significant to the company’s ongoing success. The company has an ethical

The Mattel Inc. is the largest toy company in the world. The toy manufacturer is best known for its Barbie dolls, Hot Wheels, Fisher-Price, Cabbage Patch Kids, Disney, and board games such as Scrabble, the manufacturer boasts nearly $ 6 billion in annual revenue (Ferrell, O. C., Fraedrich, J., & Ferrell, L., 2016). Mattel Inc. products are accountable for children’s products and hold a special obligation to the consumers and society. In today’s competitive toy manufacturing industry are face with

Mattel Inc. the world’s leading toy maker had ordered a series of recalls of children toys. The toys that were recalled were contaminated with coats of lead paint. Mattel learned that some of their external vendors and subcontractors were cutting corners to save money and time. They were using lead paint that was 30 percent cheaper than unleaded paint. Mattel also had a problem with a magnet on a toy design and came with a newer version to make corrections as to fix these problems. Mattel vendors

career and lifestyle choices available to them, but it wasnt always that way. For four generations now, young American girls have learned what society expects from them through the eyes of a 12-inch molded plastic doll. Since her introduction in 1959, Mattels Barbie doll has epitomized, and in many cases, led the way in the changing roles of women in contemporary American society. With her stunning good looks, expensive sports cars, flashy designer wardrobe, handsome boyfriend, and varied careers, Barbie

The Mattel Barbie Collector Edition Steppin’ Out ‘Great Fashions of the 20th Century’ doll is the epitome of 1930s fashion. Third in a series of Barbies highlighting the fashions through the decades, this 1999 release epitomizes the exaggerated makeup so reminiscent of the 30s. This edition of the Barbie is made specifically with collectors in mind to add these iconic dolls to their collection. She is 11 ½ inches tall, making her a great display piece. The packaging is just as important for the

On March 30, 2006 Mattel, Inc. recalled 180,000 toy items because they contained a high level of lead (Gilbert, 2010). And November 21st of the same year the world’s largest toy manufacturer of toy products recalled 2,400,000 toys with small loose magnets. There were five more recalls the following year. In 2006 and 2007 there were a total of nearly 14 million Mattel toys recalled. Continuing, the recalled toys contain lead paint at levels that was considered unsafe or the toys contain small magnets

on Mattel inc. 1. Introduction Mattel is an American toy manufacturing company founded in 1945 with its headquarters based at El Segundo, Calif. Ruth Handler and Elliot Handler, a pair of married couple together with Harold Matson, their partner, were the founders of the company. Founding the company, the Handlers are part of designing their ideas and making sure of marketing while Matson is part of crafting and making the product. 2. Timeline leading to the founding of Mattel Before

External environment A STEEPLE analysis will be used to examine the external environment Mattel operates in today. Social The growing support for equal rights around the world and the empowerment of women has shaped business operations around the world. Many movements concerning diversity and multiculturalism have also become worldwide issues addressed in society. The Body Positivity movement, the basic idea of “all bodies are good bodies”, has become an increasingly discussed topic in the past

Have you ever wondered who created the dolls that have their own shows, movies, and is a little child’s favorite toy? Ruth Handler did many impressive things throughout her lifetime. Ruth created Barbie, became the co-owner of her husband’s company “Mattel”, all while taking down breast cancer, which resulted in the creation of “Nearly Me.” One of Ruth Handlers biggest accomplishments was creating Barbie. Ruth had two kids, one girl named Barbara, and one boy named Kenneth, hence Barbie and Ken.

affected the growth of toy manufacturers like Mattel. • Another threat is heavy taxation on the toy industry that is expected to rise in future. According to the Toy Association, out of $22 billion generated by the toy industry through sales, $10 billion in tax revenues are generated. Out of this, combined state taxes make up to $4.4 billion while combined federal taxes make up the remaining $5.6 billion (Toy Association 2). 6.

In the article “Artificially Yours” by James Vlahos, Mattel has a new Barbie in the market. Hello Barbie is a doll in which has been inserted artificial intelligence (A.I). With the help of ToyTalk, a company based in San Francisco, Mattel was able to come up with a Barbie that would be able to talk to millions of little girls. Hello Barbie has gone through a lot of modifications since her first appearance to the public. Modifications done to Mattel’s new Barbie was that her thighs were slightly

(Handler). Ruth Handler was a businesswoman and an inventor of the Barbie doll and the Ken doll. Handler and her husband, Elliot Handler, partnered with Harold “Matt” Matson and started a furniture business for toy dollhouses, their company was called Mattel. Ruth Handler got the idea of creating the Barbie doll by watching her daughter Barbara Handler play with a paper doll and pretending they were adults. Later on in the years, she created the Ken doll for Barbie and named it after their son Kenneth

hate or love Barbie. Many people love her because she has a carefree lifestyle with as many possessions as she wants. Many people dislike her because she sets unrealistic expectations when it comes to her body image. Barbie came to life in 1959 by Mattel, but to be more specific, she was created by Ruth Handler. Mrs. Handler got the idea to create a plastic adult doll when she saw her daughter Barbara playing with paper dolls and getting frustrated every time one ripped (Stone). Barbie has survived

Barbie is a cultural icon for young girls all over the country. Created by Mattel in 1959, the doll has received criticism for decades because the physical appearance of the doll sets unrealistic body standards for females. Barbie is scaled to be extremely thin, usually Caucasian, with blonde hair and blue eyes. An African-American Barbie doll was released in 1980, except the features of the doll are extremely similar to the Caucasian dolls, with small noses and petite lips. The un-proportional measurements

girls. Over the years, some parents assumed their children were trying hard to look exactly like the doll. It’s no secret that the doll has an exaggerated figure, with a small waist, impossibly long legs and a smile too perfect to be true. In 1956, Mattel debuted a “Slumber Party Barbie” that came with a scale that was set to one hundred and ten pounds, and a magazine that said “How to Lose Weight” on the cover and on the back “Don’t Eat”. Surely this sounds absolutely horrifying and shocking. Parents

Once the doll came out in 1959, they soon were flying off the shelfs. When Handler Handler believed "Barbie always represented the fact that a woman has choices” ("Entrepreneur in from History”). Barbie was always clothed in many different kinds of unique jobs that women had never had the chance to be. Girls could now play with this doll and say to themselves that they could be more than just a homemaker. Girls then had this choice of following their dreams rather than for the world to shun them

children which also stimulate their concentration, creativity and improve problem solving.To satisfy the demand of consumers, toys industry grew up in strength and became a battle among companies.On top of that, Mattel is the largest toy companies in the world (Sethi, S. P. ,2002). Mattel is a toy manufacturing company in USA which designs, manufactures and markets a wide range of famous toys for children of all ages.The company’s products include a number of core toy lines such as Barbie dolls (debuted