Topshop Essays

stores are one of the biggest shops on worldwide; topshop is a British multinational fashion retailer of different types of shoes, clothes makeup and accessories. This report will cover and analysis the Topshop marketing strategy by discuss Marketing mix, Analysis of the marketing material of top shop, Describing the Topshop message, SWOT analysis and Analysis of the social media of Topshop. Marketing Mix: These parts are discussed and covered the topshop marketing mix. Marketing mix includes the 4P’S

The parent company Arcadia Group Ltd holds a portfolio of brands – Wallis, Miss Selfridge, Topshop, Topman, Burton Menswear London, Dorothy Perkins, Evans and Outfit. TOPSHOP was first introduced in 1964 and then became a standalone store in 1994 (TOPSHOP, Official site). Over the course of almost five decades, it has opened up almost 472 retail outlets across the globe. Topshop is a high-street fashion brand that is very popular amongst the youngest generation. It caters to women between 14-30

(2014) conceptual framework outlines social marketing, social capital and social networking to impact business performance, this alongside the marketing mix tools used is discussed in this section outlining research on two global fashion companies Topshop and Burberry. Starting off with social marketing and its impact on financial performance. According to Fill (2013), their research identified that it was important for a business to use a differentiation of marketing tools to achieve positive B2C

Hendriksz 2016; Top Pitch 2016) Not only on product innovation, Arcadia Group has been leading digital marketing during London Fashion Week. Topshop created a “front row experience” on social media for online audiences, offered chance to win VIP tickets of Topshop shows and accessed download catwalk music on iTunes. (Digital Training Academy 2016) Moreover, Topshop created “world’s first

retailers do who are similar e.g. Topshop and New Look. Not all River Island stores have menswear and kids within them which is a weakness as people may not be able to easily access those collections. River Island do not have a plus size collection which is a weakness as other retailers now are introducing their own plus size collections e.g. New Looks, Boohoo and many others. They also do not have a maternity wear collection which the likes of Topshop have. Opportunities: They

Motivation is a strong internal force that drives one to get what they need. In 1943, an American psychologist named Abraham Maslow developed a theory of hierarchy involving needs that are driven by motivation. Our basic needs from most important to least are physiological needs, safety needs, social needs, and esteem needs. The lower needs cannot not be obtained without first fulfilling our higher needs (D. Jary and J. Jary 2006). The most essential need physiological need, is our drive for

When waiting to be let into Laura Bone’s own privent residence it’s hard not to feel nervous, after all she has in the last 18 months been playing wealthy Chelsea-socialite Claire Bass on the popular show Sightseeing. On which she is so convincingly evil, scheming, and selfish you’d have to think she pours herself into her character. When she opens the door I am immediately greeted with open arms and the warmest smile imaginable. There’s not a headband or string of pearls in sight, instead a simple

cost-conscious shoppers. To do so, they purchased an online store called HauteLook in 2011, a member-only website that offers sales with top brands in fashion. In 2012, Nordstrom announced that they would begin selling clothes from a British brand called Topshop, which attracts the younger demographic. Nordstrom Rack, an off-price outlet, appeals to the price-savvy customer. The consistent increase in revenue year after year, as seen in figure 1, is evidence that there has been some customer growth within

developing nations. The ephemeral fashion trends in today’s society requires mass quantities of cheap clothing, without regard to the workers that produce these goods. In fact, only 3% of clothes are made in the U.S. In recent years, companies like Topshop, Gap, H&M, Forever 21, etc. resorted to globalized production to lower retail prices. As a result, the demand for these products is so high that factory managers encourage, if not, force their workers to cut corners and disregard safety regulations

businesses are threatening the major established supermarkets. In the Fashion industry, former market dominators David Jones and Myer are now in competition with multinational companies including Spanish owned Zara, Swedish H&M, and the United Kingdom’s Topshop/man franchises. New South Wales businesses must innovate operations to regain dominance in their relevant sectors in order to compete against the rise of multinational business operation in Australia.

Topman’s time on site is 00:03:53. This is considerable low bearing in mind the amount of followers the brand has throughout social media. With 110k followers on Twitter/ shared 8487 photos/videos. 7730 followers on Topman’s Facebook page. Instagram where there are 396k followers. Pinterest with 16.2k followers. Topman TV is a YouTube channel, whom 8,039 people have subscribed to. Including online sales, which has risen to £189.3 million. 3.7 E-CRM 86 ‘Businesses that strategize and implement an

My research consisted of task analysis, mood board, internet shop survey and product analysis. My mood board showed me what trends where most popular in the 60s. Moreover, it gave me an idea what colours was most used. The theme for my mood board was based on The Swinging Sixties. I mostly looked at vibrant bold colours and look at what techniques where used in the making of the product such as tie dying, embroidery, applique and block printing. The mood board helped me find information like what

London. Primark is a limited organization. Primark has various competitors, New Look, H&M, Forever 21, Matalan, Peacocks and TK Maxx in spite of the fact that its greatest rival in the UK is Asda's clothing brand George. But, the luxurious high street Topshop and River Island are also competitors. However, Primark has good monetary power and high profitability but has quite reduced management worth and little criteria of hi-tech position. Competitors have the advantage of the weakness that Primark do not

1. Describe at least three competitive strategies used by HBC prior to its sale to Zucker and NRDC. Also, please state whether the three strategies you describe are corporate or business level strategies (2 marks). Prior to its sale to Zucker, HBC implemented some competitive strategies in order to regain power in the industry and to stay afloat despite economic downturns of the 1980s. One corporate level strategy that HBC did was that they planned a strategic expansion in order to solidify its

‘preservation of beauty’. More specifically, the use of print making for flowers will be explored. Floral motifs have been very popular in print, as seen in the Resort 2015 collections of Oscar de la Renta and Christian Dior, and high street brands like Topshop. As predicted by online fashion forecaster WGSN, flowers will have a big influence in textiles in Spring Summer 2015. Therefore, this research will explore the different ways floral motifs can be translated into print. The beauty of nature has been

Satisfaction for customers has always been my main goal; to see someone wearing an item I forecasted as a major trend is something I find exciting and inspirational. To see someone engage with a product emotionally, is truly incredible. I believe clothing is not only about what you wear or how you style something but is more a form of expressing one’s identity and expressing how one feels. I am currently studying the Level 4 Fashion Buying course at the Fashion Retail Academy. In the space of a

Moss 300 magazine covers, 117 of them for Vogue, 80 million dollar net worth, two trips to rehab, one daughter, and she’s only 44. By spending over half of her life in the limelight, a visual package of her is being distributed. Regardless of if it was an intentional or not, the Kate Moss package has changed drastically, and perhaps for the better. The rebellious party girl Kate Moss represented in her youth is not the same stylish designer and mother she is now, and the way our society perceives

School uniforms are our signature outfit throughout the 11 years of education. Different types of institution of learning has different designs, government school students wear the same blue pinafore or the olive green long trousers while the private or international school students wear their own represented uniforms. Uniforms play a huge part in our school life, but there is a question arises in the society, should uniforms be mandatory for students in Malaysia? In my opinion, I think wearing

Macy's and Nordstrom are common middle to high class department stores. Macy's and Nordstrom may have similarities, but they also have differences with customers they market to. The typical age for a Macy's customer is between the age of 24-44 and Nordstrom's typical customers age from 18-34; however, they both have a majority of female customers. It is common for both store customers to be married with kids. Nordstrom customers are commonly higher class than most Macys customers therefore typical

1. Introduction 1.1 Skinnydip London Background Started in 2010 by Lewis Blitz and the Gold brothers James and Richard, Skinnydip was there to challenge the dull and boring black, white and grey accessories that were the booming in the market. The trio wanted to brighten up the streets of London with their wide range of fashion forward headphones as well as iPhone, eBook and iPad cases. Skinnydip was a home run business for the first 6 month of it’s existance, thereafter the Skinnydip studio