Typography Essays

absolute clarity since this distinguishes the character of our own writing from that of ancient pictographic forms.” We can see from this quote from Moholy-Nagy’s essay on the New Typography, which was published in 1923, where Tschichold’s influences may have come from. The two clearly share the same basic view on how typography should be addressed. Moholy-Nagy was more notably a painter and photographer than a typographer and focused more of his work on typophoto; the combination of text and image rather

Claire Hermeling Typography 02/21/17 History of Times New Roman I researched about a couple of different topics about typography, typographers and general history. Ultimately, I wanted to know more about how the typeface Times New Roman came to be. Times New Roman is one of the most well-known typefaces due to its history, overuse and simple type structure. In 1929 for the Times Newspaper in Great Britain, Times New Roman was created. The Newspaper wanted a new text that would be easy for their readers

his pieces matched his personal aspect of what art should be. Per the book, Robert Brownjohn, Sex and Typography, 1925-1970: Life and Work it describes Brownjohn’s ideas were known to be alive and a swift process (King, pg. 39). He was known to be open and free spirited, which could be the reason he is swift-like but direct. However, art can be frustrating

Advertising: The Use of Typography and Color By Yosele Leon Senior Project Mrs. Bastian/Mrs. Myers 04 December 2014 Advertising: The Use of Typography and Color Have you ever considered why people buy the things that they buy? There is always an immense amount of options but what makes a product more desirable than others? Two of the biggest factors that can influence an audience’s decision making are the typography and color used in an advertisement. Typography plays a huge role in

After researching and learning about Seymour Chwast, I wish to look further into the work of people he has collaborated with such as Milton Glaser. I’m also inspired by some of the art movements that informed Chwast’s work, particularly Victorian typography and design and Art Deco. Through finding connections between these artists, it allows us to really analyse their ways of designing, deeper than what you see at face value. It’s also interesting to compare a historical approach to design to that

youthful, masculine, or utilitarian. Connotation or implied meaning, inherent in typefaces plays a significant role, be it positive or negative. How can you make use of this article in your essay: I will use this resource which explain the typography principle with typeface. 580 Reading and Writing Research Paper Articles Title of article: Author(s): Date of publication: Name of publication: Database: Brief

(Bigmore and Wyman)Anna Van Veldhuizen Instructor Julie Longo GDES 2345 Fall 2015 Great Faces: Classic Fonts & Type Designers John Baskerville had a great impact on typography and printing. At the young age of 20, John Baskerville started a writing-school in Birmingham and a business of cutting the letters on tombstones and memorials (Bigmore and Wyman p. 36). He made is fortune in japanning due to his wide success. Japanning is the popular 18th century process “for finishing and ornamenting wood

adding bold and black designs with matching italics and republished it though the Font Bureau. Carter has won numerous awards for his work in typography and design, including an honoris causa Doctorate of Humane Letters from the Art Institute of Boston, an AIGA medal in 1995, the TDC Medal from the Type Directors Club in 1997, and the 2005 SOTA Typography Award. 2005 the New Yorker profile described him as 'the most widely read man in the world ' by considering the amount of text set in his commonly

1990’s took the world of typography into storm. Graphic design was never the same after that. Things were messy. It was the time of thick and heavy texts with different effects like blurred, placed extremely close to each other and played around. Every poster and work of art had splashes of paints on them. The unique style of typography was grunge. David Carson is the graphic designer who introduced this style and is considered as the Godfather of Grunge. His style was very unique which the world

David Carson is a graphic designer who started his career in the 1980s and remains one of the most well known designers to this day. He has created a timeless body of work that has attracted attention from big brands all around the world. The decreased legibility of Carson’s designs such as the Ray Gun magazine cover from October of 1997, maximizes the functionality and effectively communicates his message, without employing the principles of minimalism that many graphic designers claim to be most

There has been no research from graphic design, especially in the realm of typography. Therefore, I take this as an opportunity to contribute my effort to study the concept through my Master’s thesis. The research question sprang from my eagerness to explore: “what is Super Normal in type design? The thesis is a production-based

In this essay I aim to explore the significance of typography, design and symbolism in relation to NIKE, the multinational corporation that is the world’s leading designer, marketer and distributor of high-quality athletic footwear, apparel, sports equipment and accessories for a wide variety of sports and fitness activities. I will investigate the history behind the design of the legendary NIKE ‘swoosh’ logo, its evolution throughout the decades, and how this design has impacted the corporation’s

and has since become an ally and tool for modern-day designers. While in the old days a designer would have to use the time consuming “cut and paste” method to create layouts, now they can simply click and drag elements around in Adobe Indesign. Typography has evolved from the days when Johannes Guternberg introduced the mechanical movable type to the point where, in the present day designers can just simple kern or track type with the push of a mouse button. The versatility in digital products like

Where do you plan to be when you graduate? What carrier are you going into? Don't know? Well let's focus on graphic design. As a graphic designer, you will use a variety color, illustrations,and layout to communicate a visual message. Such as logos,packaging,print materials, websites and much more (graphic design). So as expected, there is a large variety of industries in graphic design to look into.Most of these jobs will take place in a computer office environment, this being because in graphic

Graphic Design Graphic Design is the art of visual communication using typography and photography. It is projecting of ideas and experience with visual and textual content. It can be in a different form such as physical or virtual. It can include images, symbols, words, graphics and motions. It is showing off your creativity. It can be for different purposes such as commercial, cultural and educational or as well as political. Designing of posters, packages, boxes, magazines and advertisement or

worked with Sudler for 19 years before leaving to start his own firm. He left in 1964 and his firm was called Herb Lubalin, Inc. Herb Lubalin was colorblind and ambidextrous. He was a key figure in advertising in the 1960s. He introduced expressive typography into print advertising. He

Design Technology’s Impact on the Graphic Design Industry Graphic design is a visual communication methodology and problem solving using type, space and image. It is a subset of communication design and visual communication. Graphic designers use typography, page layout and visual art techniques to produce their final results. Technological innovation has affected the graphic design industry in America among other countries. In today’s world, technology has been applied in people’s lives either as

The vocational area of my selection is Graphic Design. Graphic Design is the art or skill of using typography and images to compose a visual message, usually conveyed in magazine covers, book covers, advertisements, posters and so on. It uses a variety of software, from the likes of adobe photoshop, to the simple Microsoft word, but may also be done by hand by using paints and stencils. Following this vocational area, I will now further explore what graphic design is, where it comes from and the

core of absence is also evident in the realm of type design. In 1932, Beatrice Warde, an American typographic expert, published an essay ‘The Crystal Goblet’, or known as ‘Printing Should Be Invisible’, insists on a ‘invisible’ or ‘transparent’ typography in order to elevate the printed words. In her essay, Warde applied a metaphor that the design for typefaces should be as transparent as crystal glass for wine (Warde, 1936, p.6). A typeface, as a container, is calculated to reveal and not to hide

and Jane, which quickly earned him a reputation of a dirty young man”. At just seventeen years old, Lubalin began his college life at the private institution Cooper Union, located in New York City, New York. This is where he learned the basics of typography which very quickly became his fascination. Lubalin loved the fact that a typeface had the power to instantly change the way words came across to the viewer (NYtimes). Perhaps it was his new found interest in design which led him to enter an outdoor