WestJet Essays

Culture WestJet is ranked as the number two airline behind Air Canada in Canada. WestJet has received many rewards for Most Preferred and Most Trusted airline in Canada. WestJet is also the recipient of Air Transport World’s value airline of the year award for 2014. Although WestJet is much smaller than Air Canada in terms of market share, WestJet is a peoples airline with their “Owner’s Care” ad campaign. Providing a good service to customers is key to WestJet, they have received the Best Customer

WestJet Airlines Ltd was founded in February 1996, and it is currently the second-largest Canadian air carrier. Calgary, Alberta, was the airline’s first hub. WestJet is committed to build a Canadian low-cost carrier mode, and they believed that “just because you pay less for your flight, does not mean you should get less” (WestJet). The airline was targeted towards a regional service and then they had expanded. By 2013 WestJet served 88 destinations in 20 countries. WestJet had passenger revenues

WestJet, Canada’s second largest airline (Reuters, 2009), has a slogan that states ‘Owners Care’ but do they really? A WestJet airline advertisement, found in November 4, 2015 print of the Toronto Star, is the ad I have chosen to deconstruct. They use various emotional appeals to attract potential consumers of their service. Analyzing the ad, there is a consistency of attempting to build trust with the consumer. Further in examining, they use imagery and emotional appeal of what appears to be two

Cheap Flights from Halifax International to Hamilton Airlines that Fly from Halifax International to Hamilton Canadians can fly directly to Hamilton International Airport (YHM) from Halifax International Airport (YHZ) through Westjet or Flair Airlines. If you prefer to fly with Air Canada, you can also plan a route with a short layover in Montreal's Pierre Trudeau International Airport (YUL). Try using Skyscanner's new mobile app to find the cheapest flights, hotels, and car rentals from anywhere

External Environment Industry Analysis The goal of the industry analysis is to recognize the external environmental factors which have potential impact on the industry. The first part gives an idea about the airline industry profile. Airline industry, in the last decade, has been growing strongly at 7% per year for both through tourism and businesses divisions and is one of the most competitive, globally, contributing to economic growth, trade, investment and tourism. Airline industry is affected

WestJet’s pricing is much competitive compared to its Canadian airline competitor. WestJet began as a low-cost carrier, instantly differentiating themselves from their competitors. WestJet’s prices are still low. Thus, most customers still chose WestJet over Air Canada modestly because of consumer-value pricing. In other words, the consumer’s value awareness of the trademark supersedes its price insights. Instead, being known as a low-cost carrier means that they are known for not having full value-added

Market analysis Target market WestJet airlines are targeting both gender (21-64) age. They also target middle and upper class Canadians who is working and who live beside the airport. Their competitive are Air Canada, American airlines, Alaska Air Group and Sunwing Airlines. SWOT Analysis Strengths: WestJet have the lowest airline fare. they also can match prices if people found a cheaper ticket. Moreover, “WestJet is very keen on the idea of giving back to the community by engaging the company and

is more likely to benefit by setting standards, measuring business performance, and taking corrective actions. (Robbins, 2013). Since WestJet Airlines takes a place in a very competitive industry, as well as an industry that tend to have its ups and downs; it has a few pragmatic ways to achieve their goals through controlling process. One of the examples of WestJet implementing effective feedback control — as it is an important factor for keeping competitive advantage. In the beginning the company

The Department of homeland security was formed in the wake of the terrorist attack on September 11, 2001. It was created as a part of a determined effort to protect the United States against terrorism. The goal of the DHS is simple, one department of homeland security, one enterprise, a shared vision, with integrated results-based operations. There are a variety of topics handled by the DHS which are academic engagement, border security, critical infrastructure security, disasters, homeland security

The two airlines in direct competition to WestJet we will be focusing on are: Air Canada and American Airlines. Air Canada is the largest operating airline in Canada and this fact alone proves to be WestJet’s largest challenge. Air Canada flies to over 178 destinations compared to WestJet’s, 91. While varied, WestJet planes are also limited to flights in the North America region and not overseas. American Airlines, like Air Canada, is the largest passenger airline operating in the US. They are a

saw the need to hire an experience CIO to aligned its IT and Business Strategy and made a decision to hire Cheryl Smith. Munro, M., & Khan, S. (2013). Smith immediately saw significant opportunities in the IT governance model at WestJet. She helped managers at WestJet better understand the role of information technology in corporate strategy by first recreating the IT organization, aligned IT with corporate goals and overhaul IT planning and budgeting, also making IT more responsive to the business

WestJet was able to remain successful amidst stiff competition from other airlines, a factor that led to other airlines trying to mimic WestJet’s culture and operations. Close competitors trying to copy WestJet’s culture would threaten their market, but Beddoe made it clear that it was impossible for the other companies to adopt their culture. Beddoe explained that it was doubtful for a company with many employees to change the mentality of everyone. From Beddoe’s statements, it is evident that the

Darshit Bharadia N01265668 Annual Financial Statements 1) WestJet Airlines: Growth and Profitability: a) Year / Year Revenue growth:(In thousands) = Current year sales – Previous year sales / Previous year sales * 100 = 4502320 – 4122859 / 4122859 * 100 = 9.20% Revenue growth measures the company’s sales over the previous years and the current year in this we can see that company’s sales has increased from 4122859 to 4502320, Which is a good indicator for the company. b) Year / Year Net Profit

A remarkable online advertising was produced by Studio M, called “WestJet Christmas Miracle” achieved worldwide attention and become one of the top viewed and shared Canadian online advertising of 2013 in the global. The video went live on YouTube overnight on Sunday, 9 December 2013, and recorded more than 315,000 views in the first 24 hours. My first time seen this video is on YouTube advertising, and this video has captivated my attention. All social networks users around the world are the

Guardian) Baby & me app The idea behind the video ad was extended by the Baby &me app, where people could upload their pictures and see their baby avatars. The app is available in the Google play store and has been downloaded around 5M times. WestJet: Christmas Miracle Commercial WestJet’s Christmas miracle advertisement struck an emotional chord in the hearts of all who

The basic issue was the intense competition brought by new and existing rivals in the domestic market. While Air Canada was experiencing a decline in its share price, the competitors were experiencing tremendous growth in market share, especially WestJet. These issues were important in the firm’s operations since they affected Air Canada’s financial position and its operations and productivity. The

Whether you have a constrained budget or basically need to get the best arrangement on a flight, going on modest air planes can spare you a pack on airfares that you can apply to whatever is left of your get-away. As a rule, there 's irrelevant distinction between a mentor situate on a cheap airlines and one on the enormous legacy carriers like American and Delta. Sometimes, flying a modest airline, no less than one with calfskin seats, free individual satellite TV, and different advantages is better

standards that help Air Canada to differentiate itself from its competitors to be named in the top 2% in North America. In addition, Air Canada has already established online and mobile presence for booking, check-in and monitoring of flights although WestJet also has a significant presence in these areas as well. 1.4 Technological Environment o Rapid Change - the Airline industry has to keep up with new aerodynamic technology to get passengers to their destinations in a timely manner. This means that

Southwest Airlines is a low-cost carrier. Southwest Airlines is the largest and most profitable low-cost air carrier. It was created in 1967 by Herb Kelleher; it became Southwest Airlines in 1971. It started off with three Boeing 737 aircraft and only served three major cities in Texas, which were Houston, Dallas, and San Antonio. By the end of 1988, Southwest was basically flying nationally throughout the continental United States. In 1989, it transferred into a major airline because it reached

In this essay, I am going to analyse the similarities and differences in structure and economic performance of the fur trade economy and a modern oligopoly. I am going to focus on the fur trade and the airlines industry in Canada. As we all know, fur trade is definitely one of the remarkable historical events in Canada. Fur trade was began around 16th century. The fur trade was mainly exporting the animal skins to Europe, for example: beaver, bear, and lynx. Airline industry is a system of transportation