Social Norms Theory Intervention (Background) An analysis of Perkins and Berkowitz (1986) showed their approach using social norms theory worked in reducing binge drinking. Social norm theory would suggest that students consume alcohol in college and university in attempts to “fit in” (Perkins & Berkowitz, 1986). Many students have misperceptions on the drinking norms among their peers, but will use this perception to guide their behaviours and attitude towards drinking (Glider et. al, 2001). There are beliefs of greater acceptance when following social norms (Glider et al., 2001). Haines and Spear (1996) developed a campaign using social norm theory to decrease the number of students partaking in binge drinking. The study took place over 5 …show more content…
This may be attributed to the idea that students think drinking behaviour among students is more prevalent than it is. (re word this). Interestingly, findings indicated that changing perceptions on norms of binge drinking (done so by specific campaigns to change perception) decreased those who self reported as binge drinkers (Haines & Spear, 1996). Similarly, Glider et al. (2001) reported an increased positive perception of alcohol-free activities among students (Glider et al., 2001). Both interventions proved successful in multiple aspects. The binge drinking rates decreased overall. The students who reported an increase in alcohol use in the past year also dropped (Glider et al., 2001). Glider et al. (2001) also reported a significant decrease in negative consequences associated with alcohol …show more content…
In it’s essence, it occurs when an individual assumes their privately held beliefs are fundamentally different from the views of those around them, and thus act in accordance with this false perception (Cite). When examining the drinking behaviours of college age students, Schroeder and Prentice (1998) found sufficient evidence to argue that social processes play a role in promoting certain behaviours (i.e. binge drinking). Their research further led to the discovery of inconsistencies with these same students’ attitudes towards drinking, their perception of their peers’ attitudes, and their actual self reported behaviours and habits. This work builds off of many previous studies, including the work of Prentice and Miller (1993) which found students, in their first to fourth year of study, rated themselves as less comfortable than the average student, and less comfortable than their friends with drinking on campus. With this evidence in mind, Schroeder and Prentice (1998) chose to focus the development of an intervention targeting pluralistic ignorance, or rather exposing it and helping individuals become aware of shared perceptions of drinking on
I agree with the author's point of view in the article “The Danger Lurking in Just One Drink”, by Jeannie Ralston. She provides many statistics that surround teenage binge drinking and how it is negative and dangerous to teenagers. In the beginning, the article starts off with a short story about a girl from Massachusetts, named Taylor Meyer, who was too drunk to find her way home and ended up drowning in a swampy area in the woods. “Your brain on alcohol becomes a dumber, more unpredictable version of itself and the consequences can be catastrophic” (Ralston, p.7). If Taylor had not drank that night she would have been able to find her way home safely and unharmed.
It is evident that media convinces audiences that there is a correct viewpoint of different ideas and it can be difficult for viewers to look past social constructions of the media. Therefore, just because most television shows portray teenagers and college students rapidly consuming alcohol and being intoxicated, it does not mean that that is “normal”. The media is extremely powerful, but it ultimately comes down to a view to create personal beliefs and values. So, when people begin to abuse alcohol, the media makes it seem as if a person’s actions are normal, which makes the issue at hand
Most people would probably associate college age men and women with drinking alcohol in excessive amounts. This is a typical stereotype of college students. It seems that a lot of college students just assume the responsibility of drinking because they are college students. This seems to be the norm. Thomas Vander Ven, in his book Getting Wasted, studied college students on three different campuses in order to decipher the mystery behind the reason college students tend to drink (Vander Ven 2011).
They 're surrounded by this culture, and everyday are impacted by it, through their students. Ruth C. Engs, a professor at Indiana University, says that in controlled environments with a lower drinking age, teens will begin to learn responsible and sensible drinking habits. Without re-learning their pressure drinking habits, teens start to hide their drinking. This causes problems, especially when tough situations arrive. Teens aren 't able to explain their situation
Results show that lowering the drinking age has negative impacts on society. One example of a negative effect is binge drinking and unwanted pregnancies. In addition to the negative effect of binge drinking, another negative effect is the number of accidents caused by underage drinkers. As well as binge drinking and the number of accidents cause being negative effects on society, teaching students how to be safe while drinking sounds great, but what are the chances that students will actually
As a country, we need to redefine the culture surrounding alcohol so that we can create a society which breeds knowledge and understanding about alcohol. People are going to drink and get drunk no matter what the legal age is. Our only hope as a society is to address what it means to us to have “socially responsible drinking.” The next task is to figure out how to teach it. By generating informed citizens and exposing them to this knowledge at an early age, we can aim to demystify the term “drinking responsibly.”
Students feel like they have much more fun at parties while drunk and have much more confidence leading to more hookups. When these parties occur, students are now part of the “drunk world”. As discussed in American Hookup, the drunk world is where it is normal for people to be a drunk mess, flirt, hook up, get sick, dance, sing, etc., and normal sober norms are not accepted. So, these are the norms of a college party and therefore everyone conforms to them to fit in. Those who do not conform to the drunk world, meaning staying sober, are seen as weird, actually stand out more and are questioned by drunk people, and have nothing to offer to the drunk world.
This essay serves a convincing and powerful tone about how “colleges have a serious problem with alcohol abuse among students, and it is not getting any better” (336). It mentions how colleges are oblivious to this issue, and the problem will be solved over time, which is not true because evidence shows that students have carried their drinking issues throughout their lives. This essay lists steps about how this problem can be prevented in college campuses, and it does include statistics, but it relies on persuasive strategies to convince the audience that steps need to be taken to reduce the large amount of binge drinking in colleges, especially with students underage. The essay also uses convincing statements such as “Colleges cannot claim to create a supportive learning environment where they support such behavior” (338) and includes repetition of words like “must” to show that action needs to be done about this problem that continues to happen every year. Therefore, to prevent this conflict, the essay offers a solution of recommending a weekend tour so students can see the shame on students’ face after a night of drinking, and colleges also need to acknowledge the dangers of alcohol consumption.
My program is aimed at reducing binge drinking among college students that attend all University of Michigan campuses, from 20 percent to 10 percent within one to two years. Activities included in this program are community discussion forums, student workshops, student behavioral counseling, and health fairs centered on binge drinking/alcoholism. Health educators and guest speakers who are personally impacted by binge drinking are core stakeholders needed for interacting with the students to inform them of the dangers tied with this practice and how to avoid them. Local public health organizations could also get involved to educate students. Accessing federal funding sources would be needed to support the specific activities geared toward helping
Alcohol abuse and alcoholism seems like an issue that keeps getting increasingly worse each year in the United States. According to USA Today and Centers for Disease Control and Prevention both say that approximately 6 people die from alcohol poisoning, caused from binge drinking, each day, which amounts to roughly 2,200 people each year. The National Institute on Alcohol Abuse and Alcoholism says that “In 2013 an estimated 697,000 adolescents ages 12–17 (2.8 percent of this age group) had an [alcohol use disorder]” (“Alcohol Facts”). Something has to stop and something has to change from preventing this more because 6 people dying each day from binge drinking alone is a lot, not to mention that 12-17 year olds are having alcohol problems at such a young age. Lowering the drinking age will enforce this act even more, promoting more drinking in fact.
In many research studies, experts and analyst have been able to prove because of the research of one month, that there is more young adults drinking than any young adult smoking marijuana or smoking cigarettes. Underage drinking over the years has become one of America’s biggest social problem. Young adults are not aware enough of how dangerous alcohol can be to them and their families. In reality alcohol has been the main reason we have so many young adults or even preteens having many physical problems and deaths. This has ruined many lives and sadly is one of the massive difficulties that more than fifty percent of young adults have been facing today.
Name: Eric Hamilton Article citation: Song, Eun-Young, et al. " Selected Community Characteristics and Underage Drinking. " Substance use & misuse 44.2 (2009): 179-94. ProQuest. Web.
“Drinking Like a Guy: Frequent Binge Drinking Among Undergraduate Women” by Amy M. Young, Michele Morales, Sean Esteban McCabe, Carol J. Boyd, and Hannah D’Arcy Summary The article of interest is “Drinking Like a Guy: Frequent Binge Drinking Among Undergraduate Women” by Amy M. Young and colleagues. The author was primary interested in examining why there has been an increase in frequent binge drinking among the most recent generation of female undergraduate students. Specifically the author examined whether female undergraduate women associated being able to “drink like a guy” (meaning consuming large amounts of alcohol, drinking competitively) with fender equality.
Social norms are rules and behaviors that are considered acceptable in a group or society. I do believe social norms are a huge factor of consuming alcohol, tobacco, and drugs. If you think about it the people consuming either alcohol, tobacco, or drugs because there friends do so they want to try it out. They are consuming it because they are trying to fit in with there friends. College campuses are targeted everyday by alcohol industries.
The #1 health problem associated with college campuses is student drinking (Champion, Lewis, & Myers, 2015). According to the U. S Department of Health and Human Services, there was a “call to action to prevent and reduce underage drinking, with an emphasis on college campuses (As cited in Champion et al., 2015)”. According to Wechsler and Nelson, of the students attending 4 year universities, 44% of them are partaking in binge drinking which they defined as 4 or more drinks for females and 5 or more drinks for male (As cited in Champion et al., 2015). After almost 20 years there is still no resolution to this problem.