PEPSICO (Pakistan) Business Policy Final Term Project Submitted to: Professor Fareedy Date: 29/06/2015 Submitted by: Zain Anjum 13P01410 MBA II SEC A LAHORE SCHOOL OF ECONOMICS ACKNOWLEDGEMENT Thanks to my respected professors, parents and friends who always supported me throughout tough times. Special thanks to my Business Policy professor, Fareed Fareedy for everything. He motivated and guided me. Special mention to the TA Business Policy, Ms Haadiah. I would also like to thank the employees at Pepsi who gave me the required information. Table of Contents EXECUTIVE SUMMARY 5 INTRODUCTION 6 History 5 Divisional Structure of the company: 9 MISSION STATEMENT 9 VISION STATEMENT 10 PEPSICO BOARD OF DIRECTORS (BOD) 10 PEPSI PAKISTAN 11 …show more content…
¨ Entertainment – Games with free T-shirts, Pepsi points under the cap etc. SWOT Analysis • Strength: Company Image/brand equity: Pepsi has a reputable image all over the world, IT has a brand name that holds its prestige in the all over market .This image and brand equity give Pepsi an edge over its competitors Strong and vast distribution network: The vast distribution network of Pepsi is another strength .the improvement in packaging and the commencement of plastic shells has given Pepsi a favorable response from distributors and dealers, company makes sure its availability to make its product available to the distributors and its regular supply Strong brand portfolio: Pepsi owns 80% of the top snack brand. And have a diversified product line consisting of Pepsi beverages and Pepsi foods Market Share Pepsi has a high market share among its competitors it has 60% share in Pakistan market that makes it far step head from its competitors Promotion& Sponsorships: Pepsi is always been different in its promotional campaigns .its campaigns are related to sports mainly cricket. They use celebrities in their advertising campaign like Imran Khan, Wasim Akram, Waqar Younas etc. Also sponsor social activities programs like music …show more content…
Therefore the promotional strategies must cover the rural people Population Distribution Population distribution means how much population lives in urban areas and rural areas. In Pakistan 35 % population resides in urban areas and 65% population lives in rural areas. PepsiCo is focusing on urban areas as people there are more inclined towards such beverage while people in rural areas are more inclined drinking Lassi and Desi drinks. Economic Factors: There are economic factors that Pepsi needs to consider upon that are: Income and Income per Capita If the income level or per capita income of the people increases, it will have a positive effect on the consumption of Pepsi. Consumption
I feel grateful for the guidance and friendship that my advisors at Park have given me. While there are many things I hope my next advisor learns about me, and there are two important things I would like my Dana Hall advisor to know about me. Over the years, I have grown passionates for many different hobbies. I have always had a passion for arts and craft and I started doing more in second grade After a long day at school, I began to attend crocheting lessons as something fun and relaxing.
I’m Ines Calvete. I recently graduated from Lakewood High school where I had a very successful career. I was a part of a prestigious program called Colorado University Pre-Health Scholars for three years. I was a part of the National Honor Society for three years. I also won the Dottie Lamm Leadership Award.
Nevertheless, the interviewees frown upon being labelled as someone that values luxury over reasonable spending. Hence, they expressed their emphasis on the importance of needs over wants, and that practicality should triumph over extravagance. They see “limited” consumption as a form of self discipline, where excessive spending was only justifiable when it is spent on the family and invested in the children. If
Hi Ms. Spencer, It 's Jasmine! I 'm sorry you haven 't heard from me in so long - life goes by so fast in college and there 's always a new assignment a new due date as soon as you complete something. I 'm currently spending my spring break in Hoonah, Alaska, which is a small community (~1000 people) on an island in Southeast Alaska. Most of the people here are Alaska Natives - part of the Tlingit group, specifically. I am here through North Carolina State University 's Alternative Service Break program, which basically enables students like me to spend our various breaks doing service in places around the state, country (like my team!), or even in other parts in the world.
As we prepare to celebrate Thanksgiving, I want to thank each of you for your hard work on behalf of our students. I continue to be encouraged by the progress being made in the classrooms and throughout the buildings. I believe we continue to build a organization that lives out the belief that with our help, each and every child can achieve at high levels no matter their backgrounds. My Thanksgiving wishes for you are that you know how much value you bring to WAPS every day, and how much you mean to our children and to me. When you perhaps pause for a moment of reflection tomorrow, I hope that you too find inspiration in the blessings surrounding you.
Consumerism Consumerism is the concept that an ever expanding consumption of goods is advantageous to the economy. The Hunger Games shows awareness of the discommoding nature of the need to be entertained. The consumerist civilization isn’t all about just about buying things you want. It's about swaying a person to need things that they don’t necessarily need or want and galvanize a person to spend money on things at which times they cannot even afford. A civilization more worried with development and progression than depthless validation and instant enjoyment would be able to accommodate for authentic needs and wants far better.
Notably a lot of are behavior for shiny new objects is fueled from what is seen in everyday existence. The extravagant life style of the upper class which is on constant display across many media broadcasting outlets around the world for everyone to see and desire. Prompting individuals impulsive reaction to make purchases for what they see; even though they know otherwise they can not afford it. The textbook gives numerous accounts to why America has become a nation of mass consumption and what triggers people impulse to spend in relation to material possession and the American Dream.
It’s from this addiction to happiness that results in consuming greater than I may need to feel more involved. When I feel intimidated I need happiness, to cheer me up and my way out of it is to consume, for some people its cigarettes to deal with stress, for me its consume to be pleased. Therefore, we consumers all share a common view about consumerism which is work, bring in money, and consequently, spend money. We all have an addiction to consume to bring us what we think is our happiness, occasionally this addiction even consumes us entirely and we have nothing left.
The concept of consumerism was first brought to my awareness in First Year Writing. I admit, before this intro course, I was indeed ignorant of the negative impacts that consumption had on society. FYS opened my mind to the dangers of over-consumption, and more importantly, helped me see beyond what meets the eye. Take for example, Disney, a seemingly innocent corporation, a company’s whose name is practically synonymous with the notion of childhood innocence. Upon initial judgement, one would assume that Disney is merely harmless family entertainment.
During 1960’s Coca-Cola market share has been stagnant but the market share of Pepsi turned out to be increasing fast. Pepsi had rebrand as the brand of youth and had received well responses from the consumers. Pepsi was more popular in stores where consumers were given a choice to choose from. While in places like restaurants and clubs, consumers had limitation of decision but to drink Coca-Cola.
Veblen calls such types of consumption ‘conspicuous consumption’ and ‘conspicuous leisure’. A thorough summary of Veblen’s fourth chapter ‘Conspicuous Consumption’ will first be given. The Encyclopedia Britannica defines ‘conspicuous consumption’ as a “…the practice by consumers of using goods of a higher quality or in greater quantity than might be considered necessary in practical terms” (Phillips, 2014). The aim of such a practice is to advance, establish or maintain one’s reputation in order to achieve a higher social status or prove that you belong in one.
Working together, we can achieve far more than we ever could alone. It is a relationship that advantages us all. Competitor’s Vision Statement: (Pepsi) "PepsiCo 'sthere main responsibility is to substantially develop the company and to take care of the world in which they operate. “Creating a better tomorrow”
The Uses and Gratification theory by Elihu Katz came into existence when the theorist concocted the idea that individuals utilize the media to their advantage. The point of view rose in the mid 1970 's as Katz and his two associates, Jay Blumler and Michael Gurevitch kept on extending the thought. The theory was contemporary since it repudiated more seasoned perspectives that expected the gathering of people was an inactive gathering. The Uses and Gratifications Approach sees the gathering of people as dynamic, implying that they effectively search out particular media and substance to accomplish certain outcomes or delights that fulfill their own needs.
Coca-Cola strives to utilize every strategy available to become successful whenever it launches its business in overseas markets. Pepsi seemed to have discovered Coca-Cola’s disadvantages and it was using them to check Coke’s dominance. The new market structure brought about cut throat competition between the two cola giants. However, the competition ate into a large chunk of the two companies’
Those desires come from different sources and create special attitudes towards time spending. Additionally, there are various kinds of necessity, in which people aim to be involved. Nash (1960) in his book describes a concept of the use of free time. In its pyramid at the top is scaled creative participation and at the bottom immoral acts. This scale shows in which area people are psychologically more interested and wish to spend their time.