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• Identify The Key Financial Objectives Profitability, Efficiency, Liquidity And Solvencies

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Introduction Image Beautiful is a clothing business that was established 4 years ago and is looking to expand their premises since there has been an increased demand for their clothing range. Image Beautiful is deciding whether they should either borrow funds or sell the equity in the business. The expansion will cost the business $40,000. The business needs to identify the key financial objectives profitability, growth, efficiency, liquidity and solvency. Over the next two years. The report will look at the key financial objectives, SWOT, financial ratios, trends, patterns and relationships. 2.0 Swot analysis Strengths The strengths of the business are sales, commission revenues and gross profit. The sales of the business sales grew from

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