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1950's Film Industry Analysis

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During the 1950s, why was Hollywood in such a decline while the economy was booming? The film industry knew they needed to change in order to gain the attention back of the American audiences. Technology continued to evolve and made it difficult in the beginning with the addition of a new medium “The Television set”. The industry looked towards co-agreements with television companies, new technology and revising the production code in order for the film industry to reemerge with profits it knew it could make. In the mid 1950s, television became the new thing and sort of was like a war between television and the film industry but soon it was realized the two needed each other and could profit vice versa. According to Lewis (2008), “ All four shows carried their studios’ names in the title – M-G-M Parade (ABC), the 20th Century-Fox Hour (CBS), Warner Brothers Presents (ABC) and Disneyland, later retitled Walt Disney Presents (ABC) –and all four used the broadcast time to promote forthcomings studio features” (Lewis, 2008, p. 235). Additionally, the studios were able to use television as another medium to displaying its’ movies after they have been in the theaters. …show more content…

With the competition of television, they knew they needed to something else that would help set them apart. A few ways they did this was by utilizing the aspect ratio of the films to 1.85:1 and experimenting with new features of the 3D dimension. Next, they wanted to immerse the audiences with sound, which is otherwise known today as surround sound. They wanted the audiences to feel like they were in the movies, but ultimately the changing of technology didn’t really effect the change they had hoped for in bringing the people back to

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