The three major markets are Industrial Market, Consumer Market, and Government Market. Industrial Market- This market is responsible for the production of goods and services. According to monash.edu, " The industrial market (also called the producer market or business market) is the set of all individuals and organizations that acquire goods and services that enter into the production of other products or services that are sold, rented, or supplied to others"(Industrial Market, 2017) .A example of Industrial Market would be a company that provides cleaning, laundering, and other facility service needs to various businesses ( Johns, n.d. ). A more detailed example of this market given by All Business. com , states "For example, the clothing manufacturing industry purchases fabric that is used in the production of dresses and other apparel. Fabric manufacturers are also members of the industrial market because they purchase other raw materials for use in the …show more content…
It is defined by Monash as "buyers and potential buyers of goods and services for personal and household use"(Industrial Market, 2017). Business Dictionary. com also states, "Markets dominated by products and services designed for the general consumer. Consumer markets are typically split into four primary categories: consumer products, food and beverage products, retail products, and transportation products. Industries in the consumer markets often have to deal with shifting brand loyalties and uncertainty about the future popularity of products and services"(Business Dictionary, n.d.). For a example, Walmart and other retail stores sale food , beverages , and personal items that consumers purchase for their own use. Online retailers are also a channel for the consumer market as many buyers shop online buying goods and services for personal