A Changing Mission By Mike Kepka

This week’s reading and videos approach the topic Gentrification in the United States against People of Color in San Francisco. Every source was concerned with how gentrification has affected minorities and how it causes forced displacement, erasure of culture, increased inequality, decreased diversity, and infrastructure enhancements. Each source employs an alternate method to express their message, they all portray this as a concerning subject.

San Francisco’s Chronicle 2018 Documentary called “A changing Mission”, by Mike Kepka and Erin Brethauer, investigates the impact of gentrification on the Mission District and discusses a San Francisco's traditionally Latino neighborhood. The documentary investigates how rising rents and property prices

The use of overhead images is very useful in portraying how the Mission District has changed through time, from the street level to a larger viewpoint. Another technique used in the documentary is the use of lighting and color to depict various moods, and emotions. Scenes taken at night, for example, include warm, golden lighting that provides a sense of closeness and unity. Scenes taken during the day, on the other hand, are generally brightly lighted, emphasizing the contrast between the older, more traditional parts of the neighborhood and the newer, more contemporary constructions. The last technique employs a number of composition methods including as shots that place subjects off-center, in the foreground, or in the background of the frames. These strategies aid in the creation of a feeling of depth and perspective by bringing the viewer’s attention to certain aspects or elements in the

Another technique used in the speech is emotional manipulation of the audience. Ogbu employs a variety of strategies to elicit empathy and emotional connections from her audience. For example, she offers person tales about her own gentrification experiences and speaks passionately on the need of creating inclusive and fair communities. Ogbu also leverages successful community development initiatives to instill optimism and possibilities in the audience. Lastly, the lecture employs a variety of approaches to persuade audiences of the importance of reimagining gentrification as a healing process for communities. Ogbu makes a strong argument for her vision of urban development by combining numbers, research, personal tales. Both videos also used rhetorical inquiries and calls to action compel the audience to take part in the creation of more equal and inclusive