Repetition of the slogan, Yes, We Can both in audio and visual throughout the video ad turned out to be one of the most memorable elements for Obama’s campaign. The slogan said 54 times, appeared on the screen in bold lettering eleven times, was an advertising executives dream, following the rule that repetition works in name and idea recognition and leads one to take action. Through music, metaphor, and visual narrative, the advertisement evokes the symbols of Obama’s platform, hope and change. Simple visuals, use of many celebrities, combined with strong pop vocals aimed at young, old and new voters along with repetition of a simple theme helped position Obama from an unknown Illinois senator with an unusual named, to President of the United …show more content…
If Sanders continues his preliminary “Join the Revolution” campaign theme, the use of a Beatles pop song with a similar name would be a perfect match. Revolution, a song by the Beatles, written in 1968 by John Lennon and Paul McCartney with strong lyrics inspired by political protests would appeal to young and older voters. Like the Obama video ad, the song will tell the story. In contrast, color is vital to the visuals. The video ad will consist of only seven visual frames, unlike the Obama ad, color is vital for impact. The first frame opens to a flattering, action shot of Sanders giving a speech to a large cheering crowd while the Beatles sing the storyline. The first lyric line, “You say you want a revolution, we all want to change the world.” Cut to frame two of a picture of the recent San Bernardino massacre with the next lyric of the Beatles singing, “But when you talk about destruction, don’t you know you can count me out, don’t you know it’s gonna be all right? The third frame cuts to another flattering shot of Bernie Sanders with Beatles continuing to sing, “All right, all right. You say you