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According To Guy Brainbant: Responding To Globalization

1489 Words6 Pages

Title: Responding to Globalization

Student Name: Ivana Mucalov -20123041

Name of instructor: Dr. Anna Stalinska

Date: 12/10/2014

Place of submission: Email

Table of contents:

Cover page 1

Table of contents 2

Introduction 3

Discussion 3

Conclusion 6

References 7

Introduction:
Globalization becomes one of the most debatable topics in today’s academic literature. The discussion is a reaction to the current situation in the world, where impacts of globalization has influenced every aspect of our lives.
Globalization is known to be the procedure in which people are unified into a function; According to Guy Brainbant the whole process of Globalization includes opening up of the world trade, developments …show more content…

One of the most striking views of globalization has been the integration of market with modern electronic communication. Specifically speaking of the global business culture and the on-going social and networking interactions, leading by the fast and busy business world has drastically impacted almost all sectors of life and thus employee behavior is no exceptional. Research has shown that the expansion of global market has improved the efficiency and living standard of an organization. However, several studies have shown another view on globalization such as the cost of globalization, concentration of economy, struggle within an organization of which it all has exposed the world for the debate on globalization and its impact on various …show more content…

Triumph will go to the organization that maintain flexibility, continually improve their quality and with innovative products and services. Organizations employees can be the impetus for innovation and change or they can be a major fail. The challenge for managers us to stimulate their employees creativity and tolerance, the field of OB provides a wealth of ideas and techniques to aid in realizing these goals.
For instance, Domino’s has single-handedly brought on the demise of small pizza parlors whose managers through they could continue doing what they did for years. After years of lackluster performance, Boeing realized it needed to change its business model; it resulted in producing its 787 Dreamliner and a return to being the world’s largest

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