In order to determine the whether an outsourcing activities would have a positive or negative impact an evaluation of the activity should be undergone. This evaluation examines the required coordination, strategic control, and intellectual property characteristics of the activity (Chase & Jacobs, 2013, p.444). The required coordination aspect examines the difficulty to complete the activity with limited interaction due to geographical locations. Outsourcing an activity that would result in a large amount of back-and-forth exchange would not be wise to proceed (Chase & Jacobs, 2013, p.444).
M3 In this task am going to justify the decision, in our business we decide to hire an advertising agent that could help us promote our product, also we decide to use different media that could help us to find our target and to increase more customers in our brand, also through marketing mix this could also help us to maintain our campaign so that we could be able to manage and conduct our campaign effectively. The following are some ways that could help us to improve our campaign. Budget Through increase our budget this will help us to conduct our campaign more effectively such we could be able to improve our advertisement so that we could attract more customers in our company, also through budget we could be able to hire advertising agencies that could help us to promote our business and through budget we could be able to conduct different events that could help us to promote our product to our target
I will take the time to make sure that I know what communication channels I will use. For example, email, direct mail and pay-per-click advertising could be useful tactics to use. Using these steps can help with creating future campaigns. In order for me to get the results that I want it will take some planning and coordinated
Identify the target customers Marketing techniques should de clearly defined Proper website should be defined Unique logo and product designed. Share for expert opinion Create a social and proactive strategy According to the literature
Introduction Every business organization is using a marketing concept which is used as a tool to identify customer’s needs. And further try to meet them by making right decisions in line with customer’s needs. In line with meeting customer’s needs the ultimate goal of every business is to gain profit. That’s why they make use of different marketing strategies to meet not only the need of the customer but as well as the goal of the company. We know for a fact that marketing strategies comprises everything from developing a product, to introducing it to the market, to selling and improving it as the need of the target market changes.
Largely, the entry of the company into the distribution channels has limited the threat of major or powerful suppliers. The company has created its own retail stores and online web marketing. This approach aims at capturing the consumers that would want to order the product directly from the manufacturer. In fact, the online marketing model does not only enable the firm to sell directly to the respective consumer, but also enables the firm to identify the unique needs of the consumers. The direct link between the consumers and the company is critical to continuous growth of the company.
ADMS 2511. Management Information System Section Q Raqib Ibrahim Prof. M.Zia ul Haq 215251754 Case Assignment 1 Question A i) Data items: Example of Data in Lululemon case is sales over $1 billion. Data item is a set of description which gives information but does not convey a meaning. ii) Information: As stated above the sales resulted in over $1 billion but actually the 10 percent of those sales were from the Internet store.
Assignment: Portfolio Income & costs and profit measures of performance Alibaba.com is a China’s B2B e-commerce company which owns a U.S. IPO that worth $25 billion has become the largest B2B e-commerce company in the world in just a few years and barely anyone expect the company can achieve this results so successful. Referring to the Appendix A, the income of Alibaba has been increasing from year 2010 to 2014. This is because of there has a few key factors of success that carried out by the founder of Alibaba.com, Jack Ma to operate the e-commerce business in the global marketplace.
Outsourcing is one of the numerous resultants of globalization. Companies from different nations (by and large created nations) outsource their fabricating, marketing, and other back end tasks to other nations. This demonstrates to be cheaper for them as there is a tremendous money distinction between the two nations. Numerous times, companies get to total their work in fair half the cost of what they utilized to pay already.
Literature Review on Fundamental Theories IT outsourcing is a topic that not in short of theories. During the last 3 decades, a large amount of empirical work across the last three decades has been guided by three main categories of theories. Those theory groups further developed into different schools which are the base for analyzing the impacts of outsourcing activities. In this research, empirical work based on three most important theories from economic (Transaction cost theory), strategic (Resource- based theory) and social category( relational/ social theories ) were selected for an in depth discussion. No claims are made that any one theory outperforms others.
Introduction I. (Attention Getter) Who here knows what outsourcing is or has ever heard of the term outsourcing? II. (Audience Adaptation) Despite all the bad press outsourcing receives, it is rising in popularity more than ever before, meaning it will continue to become more crucial
Making a good business decision doesn’t always mean it is the best possible decision. Economic benefit is not the most important thing. We need to hold everyone else’s wellbeing and the state of our planet in high regard. We need to be concerned with the activities that are taking place to accomplish the outcome we are seeking. Outsourcing may be a smart economic decision, but we need to investigate it.
People can reach nowadays more information about the products and services that they are intending to buy. Consumers can either search for marketer-generated information or the information generated by other consumers. In addition, both consumers and marketers can post visual instruments via the Internet, such as images and videos. On the one hand, this is a great opportunity for marketers to release their products and services in a cost-effective way; and, on the other hand, this gives consumers an opportunity to get visually-supported information which will, in turn, help them to make better decisions. Furthermore, the Internet provides a convenient way for marketers and consumers to communicate with one another.
First, from the beginning of the classes I was able to design and implement marketing/business strategies in particular areas only. After that, I am able to create long-term and mutually beneficial exchange relationships between an entity and the publics with it interact. Moreover, the strategic marketing analysis & planning process such as internal & external situation assessment, strategy formulation, positioning and marketing mix were taught during lessons in detail that integrated my marketing knowledge. And as a result I also became aware with a range of new issue of marketing management and the marketing tactics in particular that were resulted from the product and branding strategy. I found strategic marketing analysis and planning of this project more challenging than
2. Introduction Defining an effective Marketing Communication Plan and Communication Mix through a well researched strategy will not only help to reach out to potential customers, but it will also help to adapt and respond to the ever changing marketing environment. This report starts by examining the various promotional tools used by marketers in the marketing of their products and services, including the advantages and disadvantages of the tools. The report goes on to examine the meaning of Integrated Marketing Communication (“IMC”) and the importance of measuring the effectiveness of the Promotional Campaign.
