Advantages Of Jollibee

Nowadays, fast-food restaurants have become popular place to eat for many people especially among young generation. Because, first of all they are more convenient than other restaurants, secondly, the price of food is cheaper and more affordable and the thirdly they offer people very fast service, as well as, delicious food. When we talk about fast-food restaurants the first restaurant we think about will be of course, “McDonald's”. McDonald’s restaurants are one of the most popular fast-food chains and one of the top franchises in the world and number one in the US market. However, they are not so much popular and successful in some countries because of competitors and tastes and preferences of people in those countries. Jollibee Food Corporation

In order to be a leader in the market Jollibee broadened its business by purchasing other leading fast-food operations like Greenwich Pizza, franchise of French bakery-café Délifrance in Philippines which headquartered in France and top chain serving Chinese fast food operation, Chowking Foods Corporation. Greenwich Pizza was also one of the leader companies in Philippine which offer pizza and pasta to its customers., Chowking Foods Corporation was also top serving company like Greenwich pizza but it was Chinese fast food service. The strategy of adding new brands makes the Jollibee to be more successful not only in their home country but also in international market. According to the article, Jollibee Foods Corporation was a Philippine market leader in three segments by the end of 2003, they operated hamburger and chicken segment, Chinese fast-food segment and the last is pizza and outlet segment. In all three of the segment they were very successful and did a better business compared to its competitors in their home country. By this strategy they also succeeded in international markets and became an international brand in the world. According to the surveys of Forbes JFC ranked top places among Asia’s leader companies, also they were recognized as the Asia’s best employers, the number one food company in Asia, best-managed Philippine company, in addition to all of this it was “Asia’s Most Admired Company. So we can say that their strategy of adding brands was

Because we have seen many companies who did not use consumer-driven strategy in a foreign market but at the end failed to operate their business in that country. Even in the article there is an example of it, because McDonald’s did not use consumer-driven strategy in its operation as we can see they failed in Philippine market. As we know, in every country consumers’ tastes totally differ from each other and they may not like foreign restaurant while they have their own restaurant which can meet consumers’ wants and needs. However, I am not in the side of changing their menu totally in order to adapt the market because they also need something that can alter them from other competitors. Even if they adopt to foreign markets it is important to keep something that can show they are real Philippine