ipl-logo

London Underground Marketing Strategy

3533 Words15 Pages

How marketing strategies are used by London Underground in order to gain an competitive advantage in today’s increasingly competitive business environment

Gurpreet Singh

Introduction

Every year, businesses spend large amounts of capital and time on advertising their products. Advertising is done through Mass media including press, TV, radio and posters (Pickton D and Broderick. A, 2007 pg 108). Through various advertising campaigns companies hope to achieve number different objectives. These include product awareness, attracting new customers, which will hopeful come to their pivotal goal of achieving incremental sales. In today’s fast technological world, organisations and their advertisers, have increased choices and creativity, which means they need to have effective market research and knowledge.
In this report I will looking at how London underground uses Market strategies in order to ensure that they are always keeping up with the needs of the consumers and maintain a competitive advantage.

History of London Underground

London Underground when it opened back in 1863 was the first Underground system in the World. Construction for the project started in 1843. It was constructed by …show more content…

A differentiation advantage could be gained through well-researched and developed products being produced, or even through low prices being offered. A differentiation strategy is sometimes seen as having a bigger advantage compared to that of a company who implements a cost leadership strategy, as the customer is being offered a product which is unavailable elsewhere, giving the consumer a motive to buy. Also as the product is differentiated, the company is able to charge higher prices, as they do not have competitors competing with similar products (Johnson et al.

Show More
Related
622 Words | 3 Pages

It was also built in 1750. It today is closed. Most of the people that died there was by an epidemic that happened in 1793. The epidemic was called ‘Yellow Fever’.

Read More
2638 Words | 11 Pages

Janmar Coatings, Inc. In-Depth Case Analysis Prepared by: Elliot Thome In partial fulfillment of the requirements of Marketing Management and Policies Submitted February 26th, 2015 Case Synopsis In early January 2005, Ronald Burns, president of Janmar Coatings, Inc., and his senior management executives were faced with the issue of deciding where and how to deploy corporate marketing efforts among the various markets served by the company.

Read More
856 Words | 4 Pages

In the spring of 1930, the construction of the Observatory was started. There was to be a Foucault Pendulum, a model of a section of the moon, and a coelostat to study the sun. While the minds of the scientists shaped the way the building was built, the conditions they were in also shaped how it was built. Right before the construction plan was finalized, a major earthquake hit Long Beach.

Read More
729 Words | 3 Pages

Specifically, Ralph’s (similar stores are Vons and Albertson’s) and Whole Foods (similar stores are Gelson’s and Trader Joes) are two firms that utilize cost leadership and differentiation. On one hand, we have Ralph’s using cost differentiation by providing a broad range of merchandise at a decent price. On the other hand, we have Whole Foods that has implemented a differentiation strategy by marketing their merchandise as healthier (organic). The trade of for both companies is that they are attracting less consumers by just marketing to a specific crowed. For instance, if Whole Foods had lowered their price and still sold premium merchandise, soon Ralph’s would be in trouble.

Read More
1207 Words | 5 Pages

The winner was an Irish architect by the name of James Hoban. With a location, a design, and an architect, construction began on October of

Read More
1498 Words | 6 Pages

2015 St. Andrews International School Business & Management Extended Essay [Which components of Arsenal Football Club’s promotional mix in China need to be developed in order to maximize merchandise sales?] ABSTRACT The finality of this research project is to suggest the best promotional mix strategy that Arsenal Football Club could use to maximize their merchandise sales. Throughout the essay this paper will aim to answer the question “Which components of Arsenal Football Club’s promotional mix in China need to be developed in order to maximize merchandise sales?”

Read More
552 Words | 3 Pages

All of these different drivers allow Chipotle to earn high profits because they increase the customer’s willingness to pay. The differentiation approach has held strong for the brand since 1993. The strength of their stock, high yielding profits and imitating competitors are all examples of the differentiation strategy being a success within the firm. Chipotle implements this differentiation strategy by promoting green farm to table.

Read More
2124 Words | 9 Pages

It notes that stiff competition can reduce the potential profit of like companies. Firms must determine the strategy that will be utilized to gain and maintain the upper hand in the industry, as it relates to price, marketing, competition and the introduction of new and innovative products into the market. The more a company senses competition the intensity of its strategy may increase as it does not only respond to other firms, but also to the industry as a whole. It is natural for firms to respond to competitive moves made by its rival as it will have an effect albeit positive or negative on the industry. Firms may be forced to supply the demands for cheaper but more reliable products or to create differentiated products to maintain the competitive

Read More
1126 Words | 5 Pages

Its aim is to delivering some value to the customers so they purchase or sell goods and/or services. Advertising, however is one of many tools used in marketing to reach and inform consumers. Of the four P’s in the marketing mix, advertising falls under ‘promotion’. Some other marketing tools are public relations, sales promotions, directing marketing and personal selling. There are various types of advertisements, among them political, public service, retail and directory.

Read More
846 Words | 4 Pages

Differentiation Strategy: - It includes developing new products & services which satisfies customer needs, they offer much more values than their competitors. They differentiated the segment according to the customers. They provide multiple customer segments which includes moderately priced to premium priced customers for example: 1. Bulgaria resorts & hotels (The Ritz Carlton) - Target segment:-Luxury guest. 2.

Read More
3035 Words | 13 Pages

When a company is competing through its differentiation advantage; it would try to carry out its activities in a much better manner than the

Read More
1794 Words | 8 Pages

Intercontinental Hotels is using the market differentiation strategy in segmenting its market into appropriate market divisions based on characteristics of the varying needs and characteristics of the target markets. The company has more than 3500 hotels in over 100 countries with around 535000 guest rooms. It has established a substantial customer base with over 120million customers whose preferences vary based on price and quality expectations. The Intercontinental group is made up of many brands such as the Intercontinental Hotels and Resorts, Holiday Inn Garden Court, Crown Plaza Hotels & Resorts, SunSpree, Holiday Inn, Staybridge Suites, Holiday Inn Family Suites Resort, Holiday Inn Express, Holiday Inn Select, Holiday Inn, and Candlewood

Read More
1419 Words | 6 Pages

Introduction Adidas is a German multinational corporation and it is one of the largest companies in the sporting goods industry. Adolf and Rudi Dassler promoted Adidas in 1949 and it was named after its founders 'Adi ' from Adolf and 'Das ' from Dassler. The company offers its products through three main brands: adidas, Reebok and TaylorMade-adidas Golf. The company operates through more than 170 branches across the planet in Europe, the US and Asia, each focusing on a particular market segment. The company designs and manufactures shoes, clothing and accessories.

Read More
724 Words | 3 Pages

Besides that, product differentiation is one of the threats of new entrants. Starting a new business we need to use a lot of money for advertising to attract customer, but we have to create our new things that cannot found in others competitors. For non-traditional barriers to entry, we have unique business model. We created a business with a unique design and establish a network of relationships that makes the business model work so that no people can easily to copy our

Read More
974 Words | 4 Pages

Literature review Advertising has become a form of communication and a great source for promoting services and products for any business in the whole market because of its broader impact. The main idea of an advertisement is to get the attention of the consumers, build up the product’s strong image in their mind and provide information to help the consumer to make a purchase decision. So, the central focus in today’s diverse global marketplace is the consumer. Companies exert a lot of effort to find out the best ingredients that should be in an effective advertising and identifying its influence on the consumer’s mind, so effective advertising should be considered as one of the most important tools that strongly affect and can change the consumer’s buying behavior. The research attempts to investigate the impact of effective advertising on the consumer’s buying behavior.

Read More

More about London Underground Marketing Strategy

Related Topics

Open Document