ipl-logo

Case Study: Loyalty Is The New King Loylap

743 Words3 Pages

‘Loyalty is the new King’- Loylap paves the way

-Krishanu Sharma, M.Sc. Digital Marketing, UCD Michael Smurfit Graduate Business School

“If you are looking for a new customer for every new sale, soon the pool is going to go empty”.
Repeat sales are now an unavoidable aspect of SME’s and even big companies. Customers are hard to find by, and hence important to retain. Such is the philosophy of Patrick Garry and Connor O’ Toole, who have taken the initiative to provide with the available technological tools that make possible for the companies to understand their customer landscape, and design customized loyalty programs for them.
Every business model has a competitor today, and it is important to retain your customers and prevent them from …show more content…

Revolutionizing the technology of QR codes, Loylap enables small and medium sized businesses to connect to their customers on a better engagement level. It enables an omni-channel marketing strategy as a reward mechanism for the brands, as well as offers an increase in repeat purchases by smartly tapping on the financial benefits for the consumers. Businesses that need to stabilize their position in their marketplace, need a loyalty system.
There are variety of loyalty systems that Loylap uses:
Cash Back Loyalty System
Loylap enables businesses to give back a percentage to your customers in the form of credit for your business. This enables businesses to compete at price wars in the market among their competitors, and users a reason to stay with the brand.
Loyalty Tiers
Businesses can incentivize their customers to come more often by creating a tiered loyalty system. Up to 4 different tiers can be created, and can be named as per the brand wishes. Loylap uses their existing loyalty data analytics engines to assess where the ideal cut offs for each tier will be placed, ensuring maximum effectiveness for the business system.
Stamp Loyalty …show more content…

With LoyLap Upfront, customers can now top up their balance for your business through the app, rewarding them with a top up bonus for doing so.
Social Rewards
How can return on investment in social media campaigns be monitored? If we come to think about it, a business can spend hundreds of euro a month to increase ‘likes’ or ‘follows’, but will never really know what effect that has on actual spending in their business. Interestingly, we all talk about ‘Conversion’ being an important aspect in Digital Marketing, but what is conversion? Is it when a person likes a post or a page, or when he/she comments, or refers your page to anyone, or gets to your website, or buys your product? Clearly, the demarcation line differs from business model, and operational preferences.
A company’s social media results should be clearly laid out so you can see the effects, and can subsequently understand where your marketing budget should be spent. Loylap has teamed up with Popdeem, to enable businesses monitor their social media

Show More
Related

Ulta Strengths And Weaknesses

655 Words | 3 Pages

Strengths Ulta’s loyalty program plays as a major strength for the company. In its most recent 10K report, Ulta has “approximately 23 million active Ulta Beauty guests” on it’s Ultamate Rewards program that “represent more than 90% of our annual total net sales” (10K report). The loyalty program, along with Ulta’s Customer Relationship Management (CRM) system, creates a more personalized marketing strategy for the company. The loyalty and rewards program helps generate repeat business from customers.

Read More

Loyalty In Odyssey

608 Words | 3 Pages

Consider one of our essential questions - how does Odysseus embody the traits of an epic hero? Explain. Ody has many of the traits of an epic hero, to start off, he was a noble at birth. His father, Laertes, was the king which meant one day he will be the king, too. Ody also is capable of deeds of strength and courage.

Read More

Swot Analysis Of Cineplex

804 Words | 4 Pages

This loyalty program ensures that consumers will repeatedly return to Cineplex to use their SCENE card and receive the rewards. This concept allows consumers to have brand loyalty as they constantly only attend Cineplex to visit the theatre so they are able to use the points. Cineplex therefore implements brand loyalty by engaging their consumers through a loyalty program and providing them a reason to return back and to use the service one

Read More

Loyalty In Odysseus Of Homer's Odyssey

424 Words | 2 Pages

Odysseus (P.567) This story illustrates how a Greek leader by name Odysseus and his men entered the cave finding food and drink to help themselves with but happened that they fell asleep. And Cyclops, whose other name is Polyphemus, joined them in the cave, he lead his flock sheep in the cave and rolled out a big stone against the mouth of the case which was close to the entrance. Therefore, seeing Odysseus, and his men asleep in the cave, he became angry and grabbed two of the men, crushed them to the rocks and ate them, and later he fell asleep. Odysseus seeing that act of Cyclops couldn’t do anything since Cyclops was the only strongest people that rolled out the stone from the cave.

Read More

Theme Of Loyalty In Wiglaef

180 Words | 1 Pages

Over fifty years go by and he still stands out to protect the people of the land by going alone to fight a dragon that attacks with the aid of his friend Wiglaf who also displays loyalty even when the flames were causing a deterrence. They both reflect the theme loyalty even when there was a lack of defense. This is asserted by the quote, “flames lapped the shield, charred it to the boss, and the body armor on the young warrior was useless to him” (2672-2674). Wiglaf demonstrates loyalty by not abandoning his friend in a war when others flee and try to save their lives. He asserts his loyalty by saying “I would rather my body were robbed in the same burning blaze as my gold-giver’s body than go back home bearing arms” (2651-2653).

Read More

Importance Of Loyalty In The Odyssey

432 Words | 2 Pages

Madisen L. Ring Mrs. Kriegbaum Creative Reading and Writing 3 November , 2016 The Odyssey In relationships loyalty is an important aspect. Romantic relationships, friendships, or even family relationships loyalty is key.

Read More

Loyalty And Finding Happiness In The Happy Man's Shirt '

366 Words | 2 Pages

In The Happy Man’s Shirt the theme is loyalty and finding happiness. Everyone wants each other to be happy. This is the theme because in the passage it states “Look for a happy man who’’s happy through and through, and exchange your son’s shirt for his.” (The Happy Man’s Shirt Page 1) Which basically is describing how the father wants the prince to be happy, but the prince also wants to father to be happy. Which when the prince told the father to find a happy man, his father set out a search all around the world in search of a happy man.

Read More

Loyalty In The Middle Ages

238 Words | 1 Pages

In my opinion the middle ages were about both fear, and loyalty. Loyalty was a part in many ways. Fear was a part in many ways. They both played a big part at this time, and throughout history. Loyalty in the feudal decline ways always coming into play.

Read More

King Lear Loyalty Analysis

78 Words | 1 Pages

Rylea Graham Ms. James Modern Brit Lit 10/3/17 Questionable Loyalty Shakespeare William eloquent play King Lear show betrayal and loyalty. An apocryphal note being sent from one brother to another asking to take over, sister bilking giving up their authority, and a sibling not getting the recognition for their true loyalty. This play knows how to cause drama with the loyalty and the absence of loyalty.

Read More

Retail Anthropologist

784 Words | 4 Pages

According to Ray Burke, who is the E. W. Kelley Chair of Business Administration, told that by looking at the receipt of the customers and their purchase habit, the store can send them a mail with coupon based on their information on the loyalty program. Indeed, this is perfect gifts for loyal consumers. Because of their loyalty, company recognize it by this system, so they desire to give them some rewards. In addition, some people think that the company will lose their benefit, or they will not get any profit by giving some reduce price merchandises coupon or voucher to their loyal customers. However, they will not believe that the consumer will bring the huge benefit to their business because consumers will remember company which give them rewards, and they always stick with them.

Read More

Athlete's Warehouse Case Study

1080 Words | 5 Pages

This would have already provided them with loyal customers and participants, so

Read More

Pros And Cons Of Social Media Analytics

1261 Words | 6 Pages

Though, many companies are finding it complex to choose the exact metrics they need to measure on their social media proposals. But in reality, there is no one way to measure. The metrics that is used to measure the achievement of one social media promotion might be significantly different from another, even for the same type of business. However a practical approach, to measure social media, is to start with the activities such as developing metrics to capture product reach, tracking sales through social media and evaluating the cost

Read More

Informative Speech On Social Media

1948 Words | 8 Pages

INFORMATION Social media has to be one of the greatest developments of human history. It has connected humanity like never before. It has changed the way that people do business, with companies providing their own social media accounts to interact in real time with customers. We can quickly see what’s going on in our communities and around the world.

Read More

Consumer Behavior: Attitudinal Loyalty And Satisfaction

811 Words | 4 Pages

(Jacoby, 1971; Jarvis & Wilcox, 1976). Dick and Basu (1994) propose that customer will be loyalty to the brand is the result of psychological processes and has behavioral manifestations. Therefore it should incorporate both attitudinal and behavioral. Satisfaction is recognized as an important element for loyalty in both the consumers and business marketing. Satisfaction with previous purchase experiences plays an important role in determining the future purchase behaviors particularly call as an effort-minimization strategy (Jones and Suh, 2000: Pritchard et al, 1999).

Read More

Four Building Blocks Of Competitive Advantage

1014 Words | 5 Pages

Customers will be a loyal customer if their opinions and needs are met by a company. I believe this is the most important building block. I have worked as a manager of a retail card and gift store in Wantagh for the past five years. Throughout my five years, I take great pride in the customers that shop with us. If there is something that I can do to help my customers or order them a certain product, I don’t hesitate.

Read More

More about Case Study: Loyalty Is The New King Loylap

Related Topics

Open Document