ipl-logo

Consumer Behavior: Attitudinal Loyalty And Satisfaction

811 Words4 Pages

Brand loyalty is a focal point of interest for marketing researchers. From past research stated that loyal customers spend more than non-loyal customers in purchasing. Much of the research over the past three decades looks into consumer loyalty from two perspectives which are behavioral loyalty and attitudinal loyalty (Bandyopadhyay & Martell, 2007; Dick & Basu, 1994). Behavioral loyalty means the frequency of repeating the purchases. Which attitudinal loyalty refers to the psychological commitment that a consumer makes in the purchase, example like intentions to purchase and intentions to recommends. (Jacoby, 1971; Jarvis & Wilcox, 1976).
Dick and Basu (1994) propose that customer will be loyalty to the brand is the result of psychological processes and has behavioral manifestations. Therefore it should incorporate both attitudinal and behavioral. Satisfaction is recognized as an important element for loyalty in both the consumers and business marketing. Satisfaction with previous purchase experiences plays an important role in determining the future purchase behaviors particularly call as an effort-minimization strategy (Jones and Suh, 2000: Pritchard et al, 1999).
Oliver (1999) has developed the definition of brand loyalty as “a deeply held commitment to re-purchase or re-patronize a preferred product or service consistently in the future and …show more content…

From this point of view, loyal behavior cannot provide a comprehensive conception of fundamental cause of loyalty. In addition, repetition occurs may be due to different restrictions resulted from the market. Therefore, the loyalty of this type of customer differs from the loyalty of those customers who really support a product and they do have psychological bond with a product and company. So, customer’s brand loyalty was considered as an attitudinal

Show More
Related

Nt1310 Unit 1 Strategic Marketing

796 Words | 4 Pages

For myself, I tend to favor and develop loyalty to brands I know and trust. Developing a strong brand identity requires a solid business-focused approach that carefully aligns brand strategy with internal operations. According to Kotler, Keller, Cunningham, & Sivaramakrishnan (2013), a brand promise is a company’s vision of what the brand must be and do for its customers. An all around characterized and executed brand strategy influences all parts of a business and is directly associated with buyer needs, feelings, and competitive environments. At the point when consumers can relate a brand with an expression, word, or experience, the key parts of a brand can offer organizations some assistance with growing followers around the

Read More

Case Study: The Dixie Southern Identification Associated With The Ole Miss

932 Words | 4 Pages

Brand recall is a sign of awareness (Aaker, 2014). People generally link positive attributes to items, products or services to which they are familiar. Also, brand awareness can be a signal or success, commitment, and substance- attributes that are critical to customer durables (Aaker, 2014). Secondly, brand association is what or to whom is the product associated with. This factor can influence customers’ relationship, purchase decision, user experience and can determine band loyalty.

Read More

David Jones Essay

912 Words | 4 Pages

1. Introduction David Jones Limited is an Australia based departmental store. In the time of 1838, a Welsh foreigner David Jones set up this store. By and by, Woolworths Holdings Limited, a South African retail gathering, claims this organization (Eden & Ackermann 2013). This is the most established working departmental store under its unique name on the world.

Read More

Loyalty: An Analysis Of Morality At Whole Foods

229 Words | 1 Pages

The moral principle in force at Whole Foods that most accurately fits is Loyalty. However, Whole Foods does meet and excel at a few of the characteristics in the remaining six principles ((Kreitner and Kinicki, 1998, p. 24). The company expresses concisely that they have a responsibility to "customers, employees, investors, suppliers, larger communities, and the environment (Kreitner and Kinicki, 1998, p. 30).

Read More

Student Buying Behaviour Essay

1372 Words | 6 Pages

Customer satisfaction is defined by Tse and Wilton (1988, p.204) as “the consumer’s response to the evaluation of the perceived discrepancy between prior expectation (or some norm of performance) and the actual performance of the product as perceived after its consumption.” If the performance meets the consumer’s expectation, they will be satisfied, if the performance is lower than their expectations they will be dissatisfied and if the performance surpasses expectation they will be delighted. The greater the difference between expected performance and the performance received, the greater the level of satisfaction or dissatisfaction. (Anderson, 1998). The level of satisfaction that a consumer has received from their purchase is likely to heavily influence their post-purchase actions.

Read More

Case Study Analysis: Zara Fast Fashion

1715 Words | 7 Pages

Resource based view is the tool that is used in order to evaluate the resources that are important for the organisation to make their performance effective. It is regarded as a significant approach that is used by the organisation towards attainment of competitive advantage. The aim of this paper is to evaluate the resource based view literature and then applying the knowledge on the evaluation of a case study organisation. The selected organisation is Zara Fast Fashion, which is analysed with the help of use of RBV towards achievement of sustainable competitive advantage. The theoretical concepts of the resource-based view is analysed and applied on Zara as a real world example.

Read More

Social Belonging

659 Words | 3 Pages

Considering the Brand Selection Model (Herzberg, 2009) which helps in understanding, that consumer’s decision is much affected by the level of Satisfaction and Dissatisfaction, it also helps in interpreting the effect of various factors affecting the brand selection decision which helps marketers in applying limited marketing resources and converting them efficiently. The results however have not been commensurate with the efforts made due to the diversity which people exhibit in their behaviour. Thus, it is imperative for marketers to keep track of their customers by undertaking researches on the various facets of consumer behaviour, in different contexts on a regular

Read More

Investment Model Interdependence Theory

1007 Words | 5 Pages

Consumers are more likely to commit to a brand due to perceived value and unique brand characteristics that the competing brands do not possess. Lastly, looking further into investment size, commitment increases by investing a lot into the relationship in terms of quantity but also in terms of the importance of the resources invested. In this case, investment does not solely include direct investments such as money, time, effort and personal identity, but it also includes “originally extraneous resources that become linked to relationship (for example shared memories or

Read More

Domino's Pizza History

966 Words | 4 Pages

Conclusion Brand image and brand loyalty is the most important deterrent of the brand equity that affects consumer perceptions in the market, and at the same time the impact of brand equity, it’s a set of beliefs play an important role in the decision-making process of the buyer when customers evaluate alternative brands. If a brand stick to some strategies and never change it, it will lose their loyal customers because customers trying to finding the best for them no matter what and people do care about high quality with affordable

Read More

Consumer Behavior: The Two Types Of Consumers

1464 Words | 6 Pages

INTRODUCTION: TOPIC OVERVIEW & PURPOSE Consumer behaviour is defined as the behaviour that consumers display in searching for, purchasing, using, evaluating and disposing of products and services that they expect will satisfy their immediate or future needs. Consumer behaviour focuses on how individuals make decisions to spend their available resources, be it time, money and effort, on consumption related items. This includes what they buy, when they buy it, where they buy it, how often they buy it, how often they use it, how they evaluate their purchase, and how those evaluations impact future purchases.

Read More

Consumer Behavior: Myers-Briggs Type Indicator

1235 Words | 5 Pages

Running head: MBTI Personality 1 Consumer Behavior S101562 University of the People MBTI Personality 2 MBTI – Interpretation of Human Behavior In continuation of the topic discussed in Unit1, this week the class conducted an in-depth research of Myers-Briggs Type Indicator (MBTI). Developed by Katharine Cook Briggs and her daughter Isabel Briggs Myers based on typological theory of Carl Jung. Over almost a century the indicator gained wide popularity in determining governing behavioral principles in people all over the world.

Read More

Advantages Of The Kano Model Of Customer Satisfaction

2836 Words | 12 Pages

And at the same time brand loyalty can be attained when organizations are able to go beyond the expectations of the customers and fulfill their needs in the most effective way possible. When customer expectations are exceeded by organizations customers become their regular customers and spread good word of mouth about the organization thus creating a good reputation of the company in front of others. But a collapse on the part of an organization to fulfill the needs of the customers makes them feel deprived and they feel that organizations are intentionally depriving them of their needs and demands thus creating negative customer experience (Taylor,

Read More

Caroll And Thomson Erc Theory

1967 Words | 8 Pages

Conceptual model; Costumer Attachment Strength to the endorser Researchers conceptualized the autonomy, relatedness, and competence are the determinants that motivate the costumers to admire human brands. In this case, the human brand earns these emotional bonds from the customers which result to the attachment strength that links to the human brands and the costumer. Researchers believed that: the customer is independent on what he/she does, whom she choose to rely on, and so on and so forth (autonomy); He/she belong in a certain culture and he/she has something in common with somebody (relatedness); The customer is innate and skilled (competence).

Read More

Branding Literature Review

1157 Words | 5 Pages

Other reviews by (De Chernatony and Mc William 1990; Caldwell and Freire, 2004; De Chernatony, 2010) suggest brand definitions based on emotional and rational factors, indeed most definitions embrace this approach in some ways (Hart and Murphy, 1998). A brand is multidimensional constructs whereby managers augment products or services with values and this facilitates the process by which consumers confidently recognise and appreciate these values (De Chanatony et al

Read More

Other Promotion Strategies

728 Words | 3 Pages

Moore et al (2003) also described that positive perception of consumers about a particular brand is an indicator of status, quality and prestige; i.e. factors other than price. Brand Loyalty Schiffman and Kanuk (2004) have stated brand loyalty as one of the desired outputs of learning of the consumers. It is the probability of positive behaviours and attitude towards a brand, thus it could result in positive word of mouth and repeat purchase (Rawly and Dawes, 1999). Quester and Lim (2003) also explained the two major types of brand loyalty. Behavioural loyalty explains the repeat buying behaviours of the consumers, whereas attitudinal loyalty is the favourable behaviour of the consumers towards a specific product (Dikempe et al., 1997).

Read More

More about Consumer Behavior: Attitudinal Loyalty And Satisfaction

Related Topics

Open Document