ipl-logo

Using Smartphone Technology

901 Words4 Pages

INTRODUCTION
The first concept of smartphone technology starts at the early 2000s. These advances in technology brought about the introduction of the iPhone, the Android operating system and more. In 2007, January, Steve Jobs of Apple introduces the iPhone which he refers to as a "revolutionary and magical product." It became more popular until now and keep growing to the high level of smartphone technology. Smartphone technology has continue to grow in importance nowadays and become one of the critical tools to interact with customers and can be considered as one of the key elements that impact organic search and ranking for the hospitality business. Using the smartphone, the individual can connect to the internet, blogs, and websites to find …show more content…

In the hospitality industry, many companies will use this medium to promote and market their business where they will use social media such as Facebook, Twitter, and YouTube to interact with their customers. The customers can easily access those websites through the smartphone. It is important for the company to have a strategic and planning to make the business survive and compete with other company.
Positive relationship with customers
The smartphone technology can improve customer relationship which is including from service aspect, review or feedback from the customers, and update the product or service. As we know hospitality is one of the large industry that gains revenue in our country and provides accommodation service which interacts a lot with people. One of the ways to remain the relationships with the customers is through social media. Through this technology and social media, customers can give their positive or negative comments on the certain companies. When the companies received the customer’s feedback, the management of the company can plan and figure out what they can do in order to solve the problem and make them satisfied with …show more content…

When people use the smartphone as their medium to run the business, they will be a lot of apps that they used and it might require a password in order to open the apps. Usually, the app that available on the smartphone is often not secure properly at least in terms of account privacy. The risk to get hacked by the hacker is high and this hacker can easily access and get all important information and data of the business. It is important for the person who runs the business and use smartphone technology as their business medium to log out of apps and websites after you are done with a

Show More
Related

Nt1310 Unit 3 Assignment 1 Research Paper

346 Words | 2 Pages

If you think your phone is secure, it is still vulnerable to pilfer your data. Now a day’s hacker does not need physical access to the phone. They can infect your device with the virus or steal your personal information using malicious applications remotely. You can keep away your phone from hackers by taking the 10-smartphone security steps. Step 01:

Read More

Btec Business Level 3 Unit 9 P4 Business

1383 Words | 6 Pages

Decrease marketing cost This helps us to control our budget in marketing our products, using social media for promotional campaign is cheaper that other media such as television and newspaper so this is the reason that we use social media so that we could be able to reduce cost for promotion company so that we could be able to manage our budget in our business for other activities. Customer's relationship This helps us to know the needs that our customers wants, also to solve different problems that our customers face in our services or products so that we could be able to satisfy their needs and request in our business.

Read More

Nt1310 Unit 3 Research Paper

512 Words | 3 Pages

Popularity of Phone is seeing a steep rise. It is a communication gadget which can be used for different purposes. One basic reason is that iPhone has a huge storage capacity which allows storage of audio, contacts, photos, videos, and all other important information. Further it can be connected to the internet too. With all these features iPhone has gained prominence globally as a hi-tech mobile phone.

Read More

Social Media Analysis Paper

745 Words | 3 Pages

Using information from surveys and their ‘listening’ tools, they need to decide on the form of social media they are going to use, the kind of content they want to post via social media, how often they will post content and who will do it. Communicating with customers on social media requires commitment to distributing content. According to Taecharungroj 2016, there are different types of social media posts. Some can be informative, telling customers about brand promotions, store promotions and just sharing general tips or announcements. Some posts can be emotion-evoking.

Read More

Starbucks Ethical Sourcing Case Study

945 Words | 4 Pages

Mobile marketing will play a major role for future marketing strategies, because it may establish it as an important channel to reach and interact with consumers, may give rise to a higher level of emphasis placed on the use of mobile devices in the marketing

Read More

Pros And Cons Of Social Media Analytics

1261 Words | 6 Pages

Social Media Analytics and features It is the process of applying data (both structures as well as unstructured) from social media sites such as twitter, facebook, Google+ and other such sites for better understanding of customer attitude and behavior. It also serve as an effective tool for business and market research and ultimately for business decision making. The large availability of user-generated data and the links between users leads to the dispersion of useful information, opinions and sentiment as well as emergent issues and trends (Leskovec 2011; Agrawal et al. 2011; Nagarajan et al. 2011) and is referred to as ‘Social Media Analytics’.

Read More

Informative Speech On Social Media

1948 Words | 8 Pages

INFORMATION Social media has to be one of the greatest developments of human history. It has connected humanity like never before. It has changed the way that people do business, with companies providing their own social media accounts to interact in real time with customers. We can quickly see what’s going on in our communities and around the world.

Read More

Apple Advertisement Analysis

739 Words | 3 Pages

Apple is one of the well-known electronics brand in the world. Millions of people were waiting in the line to get their new phone devices at the Apple store. This tiny device has many impressive characteristics that attract consumers. Every year the company comes out with new device features with a new advertisement to catch the consumer attention. According to the official website, the first iPhone advertisement was released in 2001.

Read More

Sisig Case Study

842 Words | 4 Pages

With the help of social media, the establishment has informed its clients of available products on the menu. In the process, a favorable relationship has been created between the company and its loyal clientele. For instance, the choice of Twitter, Facebook, Instagram, and email services allowed Senor Sisig’s to gain a competitive advantage over rivals in the highly competitive food truck sector (Kidera et al., 8). Based on the corporation’s key success factor, Senor Sisig has established a conducive relationship with customers, as manifested in high expansion rates. Improved customer relations are the foundation for supplementing the establishment’s truck

Read More

Pestel Analysis Of Advertising

1564 Words | 7 Pages

However, choosing the appropriate technology is essential to the success of the advertising industry because different markets prefer different ways of conveying information. The use of applications in phones or e-commerce to order goods and services all over the world may be appropriate to a certain market, but media may be appropriate to an illiterate market (Porter, 1998). The development of smart phones is also an added advantage to the development of marketing activities in the advertising industries. For instance, in Singapore China the Taxi industry uses the application in the smart phones to access the consumers. Although the media are one of the appropriate medium to convey the adverts to the consumers,

Read More

Conflict In Apple Company

1305 Words | 6 Pages

Apple on the hand arguably is considered to be the mother of modern smartphones. On June 29, 2007, the cofounder of Apple Inc Steve Jobs announced the release of iPhone, a technology they had been working on for about five years. It was the first of its kind compared to the other players in the market like Blackberry, Motorola and Palm who were already making pocket personal computers. The new tech had a bigger screen, multi-touch interface and the mind-boggling on-screen keyboard was met with a lot of excitement. With these new ideas Apple dominated the phone market and during the Macworld Expo keynote speech, Jobs reported that the Apple iPhone had a 28% market share in Q4 2007 this represented significant growth in the second full quarter that iPhone has been on sale and translated to a

Read More

Smartphone Addiction Research Paper

734 Words | 3 Pages

Smartphone is one of the best invention in twenty first century. Smartphone is an all-in device that provide functionality of other device such as calculator, torch light, media player and camera. According to Pei and Lionel (2006), unspecific promoting planner had started to use the term smartphone to bring up new type of cell phone that can enable information access and use computing power to process. Smartphone allow us to contract with people, access information and make transaction within our finger tips. Although smartphone is convenient to us but the overuse of smartphone can lead to smartphone addiction.

Read More

External Factors In The Hospitality Industry

1245 Words | 5 Pages

Every industry to include the hospitality industry is impacted by external factors which directly influence organizational behavior and decision making. There are numerous factors to be considered, but political, economic, and social are three of the most influential. These outside factors sway managerial operational decisions daily regarding personnel, spending, policy, and short-term and long-term strategic planning concerning both core and exterior operations. As within every industry, the hospitality industry has unmanageable elements that affect management or ownership of hospitality establishments (Lewis 2017). Understanding these factors is important because it provides an opportunity for contingency planning (Lewis, 2017).

Read More

Use Of Mobile Phone In School

816 Words | 4 Pages

Argumentative topics : school children should be allowed to bring mobile phone to schools 1. Introduction A. Hook/Attention getter: As the time flies, technology play the main role in our life, where the world is getting smaller, mobile phone is on everybody’s lip more than MacDonald and Kentucky’s Fried Chicken. Mobile phone becomes indispensable gadget, an absolute necessity for both adult and children. Aware of the essential of mobile phone in life, people starts question whether it should be allowed in school or not and this issue has been hotly debated over the year.

Read More

Definition Essay On Luxury

1004 Words | 5 Pages

Companies to cater to customers in the most effective manner were forming various strategies. To attract new and engage the old customers, development of mobile applications, websites, and campaigns on social networking sites are some initiatives companies are adopting. The global luxury goods market is categorized by large number of mergers and attainments, thus making it favorably consolidated in the near future. The global luxury goods market is expected to grow moderately over the

Read More

More about Using Smartphone Technology

Related Topics

Open Document