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Social Media Analysis Paper

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Companies also need to analysis competitor’s social media sites so to get an insight into what other companies in the industry are doing on social media. By doing this, companies get an insight into what works well and what does not work well on social media sites. It gives an insight into competitor’s weaknesses and it will highlight what kind of posts gather the most activity. It is important that companies observe conversations customers are having about their products and services so they are aware of any negative feedback or insights into their services as well as any requests. To do this, companies can use ‘listening’ tools such as ‘social mention’ and ‘Google Alerts’ which notify a company if their brand or organisation is mentioned …show more content…

Using information from surveys and their ‘listening’ tools, they need to decide on the form of social media they are going to use, the kind of content they want to post via social media, how often they will post content and who will do it. Communicating with customers on social media requires commitment to distributing content. According to Taecharungroj 2016, there are different types of social media posts. Some can be informative, telling customers about brand promotions, store promotions and just sharing general tips or announcements. Some posts can be emotion-evoking. These are posts that are funny, or have a sentimental message which play on the customers emotions, while other posts induce action which motivate the customer and requires the company to engage with their …show more content…

The social media sites need to be highly visible and easy to find. Their posts need to be viewed and shared frequently so to have as much traffic as possible. This is known as ‘social media optimization’ and was first used by Rohit Bhargava. Rohit Bhargave’s five rules to carry out the optimization of social media are, increase your likability, get more likes, make tagging and bookmarking easy, reward inbound links, help your content travel, this can be done by making it easy to share and encourage the mashup. (Sfetcu,

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