ipl-logo

Business Analysis: Sprout Social Services

1225 Words5 Pages

16. Mention
Mention allows business people to study their competitors and track brand mentions on social media and other online platforms. Headquartered in France, Mention provides social media monitoring tools that enable you to know and analyze what your customers, influencers, and competitors are saying about your brand. The software gives real-time alerts and automated reports that allow you to find your influencers and understand the market. You can access Mention software from a web-based app or mobile application. Therefore, even after leaving your office, you will be able to perform real-time media monitoring for your keywords, products, brand, competitors, and key phrases across the web and all social networks like Twitter and Facebook. …show more content…

Sprout Social
Sprout Social is one of the leading tools that provides analytics, monitoring, engagement and social media management solutions to popular brands and agencies in the world. This software company helps you collaborate and communicate with customers and prospects on social networks such as Instagram, Twitter, and Facebook. It provides its services in a variety of languages. Therefore, business people from different regions can curate their content using this software to allow their employees and customers to read it and share widely across all social media networks. Sprout Social also provides social media marketing services to its clients.

It is a privately owned company that streamlines conversations between businesses and their customers on social media networks. The pricing of Sprout Social services is as follows: Premium - $99 per month, Corporate - $149 per month, and Enterprise $249 per month. Founded in 2010, Sprout Social serves the following clients: GrubHub, Uber, Hyatt, Zendesk, Microsoft, and many other leading brands and agencies in the world.

18. …show more content…

Webtrends
Webtrends is a social media monitoring company that provides actionable insights, digital marketing, digital analytics, optimization, measurement and other software solutions. The company will help you target the right audience when marketing your brand, which will boost your revenue and increase your customer base. Headquartered in Portland, USA, Webtrends collects customer data on social media platforms and uses it to help its clients identify modern and practical marketing solutions to increase revenue.

This software captures, organizes, and analyzes social data and gives the user reports that are viewable through a web-based graphical user interface. Founded in 1993, Webtrends provides software, social media management, marketing and other solutions to more than 2,000 brands in the world. Some of the companies that use the services of Webtrends include the following: AON, Barclays, BMW, Audi, Dell, G4S, Ford, Intel, Electronic Arts, Nestle, Motorola, Microsoft, Renault, and Espon. The pricing of this company’s services varies depending on the requirements of your business. They provide numerous packages to suit the needs and budget of every business. For a self-service package, the pricing starts at £199 per month. If you want a hybrid or managed service, you should contact Webtrends for price

Show More
Related
1113 Words | 5 Pages

The application of social media is one of the technological factors that have led to the growth of the organization. The company has now turned to the use of the internet to conduct its marketing activities. The company also banks on mobile technology to reach more

Read More
642 Words | 3 Pages

As social media analytics become more powerful, marketers will be assuage to look beyond the engagement rate. This will be necessitated by need t o have tools for measuring ROI and quality of content with the aim of improving the bottom-line. Martech services currently represent a modest budget in the whole IT, the figure is expected to rise over the coming years. The key budgetary constituent includes paid media, services, labor and technology.

Read More
523 Words | 3 Pages

The company’s brand advocacy and its activity on social media, shown through their massive social following, allows them to reach a huge audience where they can directly communicate with them. Whether it be their separate Twitter handles, which each represents a specific app or function, to their ability to “respond to 64% of comments within the hour, and 99% of comments within 24 hours”(Hitz, 2014). This creates a system of trust and strong branding. Targets creating a relationship with their consumers which in turn creates consumers who want to speak out on behalf of the brand.

Read More
815 Words | 4 Pages

This business uses several platforms to promote its products and to target new or existing customers. The main platform this business uses is Facebook, which is the most common online site used out there in the world. This platform has billions of users active and this business has advantage, as its products and services are already engaging in the market, where it can attract customers online using different social media platforms. The image on the right, shows four main social media platforms used the most across the world. Looking at the image, it clearly shows Facebook has the most users active on monthly basis.

Read More
1749 Words | 7 Pages

This includes $11,418 in monthly operating costs and $50,200.33 in start-up costs. IV. KEY METRICS For Swirl to succeed, a heavy emphasis must be placed on finances.

Read More
453 Words | 2 Pages

At this time Dominon, doesn 't have an estimated dollar amount for how much that would be but says according to the National Grid, the New Market Project will save its customers more than $20 million over the next 10 years by delivering a domestic supply of natural gas instead of getting it from Canada. The project already got approval from the Chemung County and Town of Veteran Planning Boards as well as

Read More
888 Words | 4 Pages

As leaders of the beer industry, Budweiser and Coors hold their own unique characteristics and rich history that led them to where they are today. Although the two companies are within the same market, both brands have different brand positioning and marketing that sets them apart from one another. Using social media and brand websites, Budweiser and Coors exemplify how they have reached their success and what they hope to achieve in the future for their dedicated fan bases. Websites can be essential to the success of a company as they act as an online headquarters that leads customers to all information about the brand. This includes where the brand came from, what they sell, and how to purchase.

Read More
1883 Words | 8 Pages

Some situations in life can put someone in a very awkward position. Due to the vast diversity that exists among individuals, there are different responses that arise when one is faced with difficult times. Chris is an Indian citizen and has been battling lung cancer for eight years now. His family is dependent on him as their bread winner. Each passing day makes it harder for Chris to get enough money that he can share with his family of three children.

Read More
1511 Words | 7 Pages

Herschel uses hashtags as a tool to facilitate a virtual community, where users can connect over a common interest through the brand and the lifestyle of which the brand embodies. Additionally, clients develop familiarity with brand-focused hashtags and tend to include them in their own Instagram posts. They can search for related hashtags, which further connects users. Instagram also provides valuable consumer engagement analytics, as the team is able to gather feedback by looking at the number of “likes” and comments from followers. Additionally, positive comments from users help frame public perception of the

Read More
813 Words | 4 Pages

Sites like “Facebook” and “Twitter” create new opportunities for brands to connect with consumers. The chapter showed the traditional ways of advertising on the web, and also the newer social media advertising. Some of these methods were intrusive and others nonintrusive. People who use social media do not want their feed to be filled with ads, so marketers have to be careful not to excessively advertise on these outlets.

Read More
760 Words | 4 Pages

Social media was first created in 1997 with a network called “Six Degrees”, and as time goes on the options that social media offers is far greater. Companies are creating new sites and forms of social media, they are also updating the platforms that already exist making it easier and

Read More
544 Words | 3 Pages

The Great War has ended, as major foreign dignitaries from around the world have signed the Treaty of Versailles. This tragedy led to about 8.5 million soldier deaths in a mere four years. This meant that on average, about 5820 military combatants died every day. What led to this horrific tragedy? One aspect of the staggering casualty number is military innovations and outdated tactics.

Read More
1468 Words | 6 Pages

Marc Newson is an Australia designer who works in a wide variety of design disciplines. Including furniture design, industrial design and fashion design. He works as a freelancer and collaborates to design different products, systems or environments. As part as of being a furniture and industrial designer, Marc Newson innovates by implementing new materials or technology to create something unique to society. He uses a diverse range of materials and manufacturing techniques and has a unique eye for design.

Read More
770 Words | 4 Pages

For the adult day care services center to meet the goal of increasing clients capacity to the desired 100 clients, they will have to address various functional areas which hinder the organizations from reaching this goal. These functional areas are leadership, marketing, and finance. Leadership is having the vision, the ability to come up with great ideas, influence others on a common goal and train followers on how to accomplish it. Adult day services center has a great staff and an outstanding CEO who has a great vision for the whole agency at large. He is hardworking, honest, dedicated to expanding this agency’s mission of improving people lives.

Read More
422 Words | 2 Pages

In order to achieve a better visibility companies are running their advertisements by using the social media features. Let us review the examples of management decisions that were facilitated by using social media to interact with customers: 1. Best Buy. To measure the impact of positive effect of advertising campaigns, to figure out what products are unsatisfactory or worthless or what are the hot deals, and to measure the success of promotions the company is using the feedback and posts from the Facebook and Twitter followers and fans.

Read More

More about Business Analysis: Sprout Social Services

Related Topics

Open Document