ipl-logo

What Is Lowe's Economic Factors Affecting Home Development Business

1113 Words5 Pages

A marketing plan is essential for every organization if at all it has to succeed in its operations. Irrespective of how a marketing plan is organized, the marketing plan elements must be direct to the point and easily understood by all the stakeholders. A marketing plan is vital in providing a clear direction that an organization should follow in the marketing efforts in future. Lowe’s Companies is cited as the second largest homes retailer globally. Notably, the company operates a total of 1234 stores which are located in around forty-nine states. In fact, this represents over one hundred and forty square feet retailing space (Hitt, Ireland, & Hoskisson, 2009). A few years beck, the company operated only three hundred stores which amounted …show more content…

On the other hand, the organization gathers data with regard to the external environment, the competitors and itself (Lesca, 2013). There are various economic factors that affect the home development business. One of these factors is the interest rates. The company, like any other organization in the housing business, Lowe's is very susceptible to changes in the rates of interest. Notably, rise of the rates of interest result to the housing industry slowdown. The company has faced numerous struggles due to the mortgage crisis in the United States leading to the sales decline. The other economic factor that has resulted in slow growth of the company is the economic market downturn in the United States. The second environmental factor that has influenced Lowe’s Companies it technological changes. The pace at which the change in technology takes place affects the operations of every business organization. The application of social media is one of the technological factors that have led to the growth of the organization. The company has now turned to the use of the internet to conduct its marketing activities. The company also banks on mobile technology to reach more

Show More
Related

Fannie Mae Home Case Study

472 Words | 2 Pages

The Home Renovation Option for Property Investors Owner Occupied & Second Home Purchases images (3) Visit my Google+ Community Distressed Home Inventory although not at its high, continues to remain a concern for the housing industry. Many Community Banks are no longer offering short term financing for property investors leaving them to scrambling for LOC’s, by turning to Hard Money Lenders with extremely high rates; low LTV and deep add-on fees. The Fannie Mae HomeStyle Renovation Loan can be used by investors to purchase distressed properties with the intent as income producing properties.

Read More

Compare And Contrast Home Depot And Lowe's Annual Report

1050 Words | 5 Pages

Annual Reports and Press releases The annual reports and press releases of both companies slightly differ though with a portion of similarity. Although, Home Depot’s annual report is composed at the headquarters of giving an inclusive report on all of the retail stores in the world, through the company’s website these reports posted can be found. Therefore, this being impartial and all-inclusive to an extent of analysis it would have to be done on the contrasts, similarities, profitability, and performance of different retail stores in different regions or countries. However, the shareholders and customers analyze the summary provided to know the general performance.

Read More

Home Depot Financial Analysis

365 Words | 2 Pages

Companies all over the globe will experience some sales and profit decrease. Home Depot in the growing housing industry benefited greatly from the houses being built. The accounting concept portrayed in this situation for home depot is called operating leverage. Operation leverage is when managers view a small change in revenue and magnify it to dramatic changes in revenue (Edmonds, Tsay, & Olds, 2011). With a decrease in the market for construction materials, Home Depot is experiencing a 3% decrease revenue and a 21% decrease in profitability.

Read More

Essay On Lowe's

1235 Words | 5 Pages

When developing a plan for how your company will continue to grow in the future one must determine what factors will lead them to be more successful. Lowe’s is an organization that has done very well at planning what their next business move should be to grow the business in ways that show the customers and stakeholders they are working for them. While the way customers shop changes everyday with the external environment factors, industry competitiveness, and resources needed to be successful in its target markets. When the areas of macro-environment are studied by the leadership of the corporation, they must place focus on each area to see how they are influencing the way it is remaining relevant in the business world. A tool that Lowe’s

Read More

Swot Analysis Of Stryker Corporation

965 Words | 4 Pages

Introduction Homer Stryker, an orthopedic surgeon, founded Stryker Corporation after World War II. Stryker Corporation was established to create new medical tools and improved medical procedures for patients to help them heal faster and more efficiently. In order to sustain their twenty percent rate of return, and to generate continuous growth and innovation, Stryker relies heavily on acquisitions. One of Stryker’s more notable and largest acquisitions was Howmedica worth $1.65 billion. Large acquisitions can be risky, so we will access Stryker Corporations industry factors and explain why their detailed capital expenditure process works.

Read More

The Church and Dwight Company: A Case Study

721 Words | 3 Pages

Justification Church & Dwight have a large group of companies that they have acquired through the years, yet consumers have no idea who Church & Dwight are when they are using the product. Church & Dwight need a better marketing plan; a plan that shows the consumers they own the brand that the consumer loves so dearly. The company needs to implement advertisements to inform a consumer of who they are. With the competition rising in the domestic household products brand, it is a necessity that Church & Dwight educate their consumers on who they are. A rebranding or a mass advertisements would be the best way to expand the knowledge of this company.

Read More

External Factors Of Chick-Fil-A

1130 Words | 5 Pages

Just like any other organization, chick-fil-A is greatly affected by the external environment of the business. Often, the external environment is made up of all outside factors and influences that affect the way an organization conducts its daily operation. It is worth noting that an organization has no influence over its external factors and thus, it has to re-engineer and redefine its process, products and services to work under the influence of the external environment. Below are some of the external factors that affect Chick-fil-A. Consumer income Consumer income is in the wider field of economic factors that affect the sales level of the enterprise. Consumers with high income are likely to possess the power and the ability to purchase products from the company in large quantities.

Read More

Marketing Strategy: Case Study: Houzit

1803 Words | 8 Pages

CASE STUDY: You are the marketing manager for a chain of home-ware stores in Brisbane called Houzit. The marketing plan for the 15 Houzit stores was developed over 12 months ago and you are actively engaged in implementing the strategies to achieve the marketing objectives. Specifically, you are instigating those marketing activities that meet the marketing objectives of a 12% market share (up from 11%) and an increase in sales by 8.5% over last year’s result. No expansion stores are planned during this phase of consolidation and on average the stores achieved $24,680 per week for the year.

Read More

Nike Economic Factors Analysis

787 Words | 4 Pages

The Economic factors are determinants of an economy’s performance that directly impacts a company. These factors include inflation rates, interest rates, exchange rates and economic growth. These affect how businesses operate and make decisions. The economic climate in the country is of major concern to every company as it has impacts on the business and consumer spending. For example, the exchange rates can affect the costs of the supply and price of imported goods and exporting goods in an economy.

Read More

Hilton Garden Inn Marketing Strategy

1248 Words | 5 Pages

KETING STRATEGY A marketing strategy is a process or model to allow a company or organization to focus limited resources on the best opportunities to increase sales and thereby achieve a sustainable competitive advantage. Or it is a process or model to allow a company to focus limited resources on the best opportunities to increase sales and there by achieve sustainable competitive advantages. The marketing strategies of Hilton Garden Inn are as follows. Philip Kotler defines marketing as a social process used by the people, individually or in a group to achieve what they want by the creation or exchanging their product details and their values with others.

Read More

Forever 21 Pest Analysis

901 Words | 4 Pages

Introduction Forever 21 is a clothing brand that is based in many countries. Most people would be very familiar with the brand as it caters to them in terms of a fashion retailer. The country that will be in this report would be in Singapore and the purpose of the report is to perform an environmental analysis on a company. The structure would be an introduction, followed by company background, country background, PESTEL analysis, porter’s 5 forces, strategic recommendations and conclusion.

Read More

Environmental Influences An Organization Face

918 Words | 4 Pages

Describe three of the environmental influences an organization faces. Provide one example of each and describe how an organization is impacted, either positively or negatively, by each: There are five main external environment forces which can influence an organization (Ashim gupta, 2009). They are technology, competition, resources, consumers, and laws and regulations. I am going to discuss consumers, competition, and resources. The first environmental influence is customers.

Read More

Macro Environmental Factors

774 Words | 4 Pages

Q.1: What micro environmental factors have affected Target’s performance over the past few years? Over the past few years, following are the factors that have affected Target’s performance: 1. Competitors: Walmart’s strategy of providing products at a very low price, affected the consumers in the economic crisis of 2008. This led to Target’s decline in market share as Wal-Mart had a huge micro environment affect as a competitor.

Read More

Advantages Of Marketing Communication Mix

3247 Words | 13 Pages

Online Marketing Internet and powerful mobile technologies have rapidly increased company efforts to market their products and services and build customer relationships via websites, social media, e-commerce, mobile apps, online promotions etc. These are very powerful tools, especially to reach the younger generations of tech savvy

Read More

Reflection On Globalization

731 Words | 3 Pages

The aim of this assessment is to reflect on what I have learned this semester regarding the module of Business in Global Context; from the lectures with the professor, the case studies done in class and the three previous patchworks that we worked on. We have learned that there are different internal and external components that affect the business environment, from corporate social responsibility to cultural and institutional framework; organizations must take into consideration all the factors related to the different parts of its environment. For the topic discussion, I will be discussing globalization and how it has affected the global business environment along with the key aspects and the different point of views regarding it.

Read More

More about What Is Lowe's Economic Factors Affecting Home Development Business

Open Document