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Sample APA Interview Paper

642 Words3 Pages

Interview {BYTE}
What is the greatest benefit that Izenda provides to marketers?
The embedded business intelligence platform built by Izenda targets independent software vendors with SaaS, Cloud and enterprise applications to deliver visualizations, dashboards and reports that are user friendly. The integration ready, web application solutions combine to offers cutting edge analytics and real time BI to assist ISVs improve business through sound data driven decision making.

The self serve business intelligence tools offered by Izenda offers a number of benefits. These include; helping clean up data with top to bottom categorization and aliasing; user friendly platform to information without database experience. The seamless embedding of ISV can greatly reduce cost and enhance offerings. …show more content…

I believe the key lies in linking sound digital marketing strategies with smart objectives. The approach setting the benchmarks which are then used to compare where you are against the prospects you want to achieve in future. A good digital marketing practice should always be part and parcel of the overall marketing plan for it to have far reaching impact on business. The most commonly used digital marketing platforms are video marketing, webcast and webinars, Google marketing, infographic marketing and business blogging.

I also foresee a future where social media analytics will move beyond engagement and growth in martech budget. As social media analytics become more powerful, marketers will be assuage to look beyond the engagement rate. This will be necessitated by need t o have tools for measuring ROI and quality of content with the aim of improving the bottom-line. Martech services currently represent a modest budget in the whole IT, the figure is expected to rise over the coming years. The key budgetary constituent includes paid media, services, labor and technology.

How do you market

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