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Hootsuite's Success Through Social Media Tracking

659 Words3 Pages

As a web business strategy consultant in a world connected intricately through social media, a question I’m always asked by companies is “How do we know if our social media techniques are working?”,“Is our message reaching the appropriate audience?” ,“How can we identify if which social media platforms are performing well and which ones aren’t?” In today’s blog post we will discuss how to monitor and track your social media platforms while forming stronger relations with your customers.

The key to understanding your social media’s success is Social Media Monitoring/Tracking. Social Media Monitoring is the utilization of software to supervise a company’s overall activity online. This process isn’t exclusive to just social media networks, and many monitoring tools expand to different types of websites such as …show more content…

This tool approves messages and permits workflows through profile protections to support the brand and defend it from external threats.

Now that we have a basic understanding of Social Media monitoring and Hootsuite in particular, let’s take a look at the University of Iowa’s Admissions page and see how they can really use Hootsuite to their benefit.
Hootsuite can help organize all of UIowa’s admission social media platforms by giving the university a single, central view of the communication that takes place in these platforms.Additionally it helps to recognize and cut off risky accounts that could potentially destroy the brand’s image.
Hootsuite will allow UIowa Admissions to keep in touch with conversations taking place among their present students, potential students and alumni through keywords or hashtags such as “#lifeatiowa” , “#iowaalum” or ”#futurehawkeye”. The admissions office will also be able to respond and actively take part in these discussions which will help improve

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