Porter's Five Forces Of Twitter

This theory is based on the concept that there are five forces that determine the competitive intensity and attractiveness of a market. Porter 's five forces help to identify where power lies in a business situation. This is useful both in understanding the strength of an organization 's current competitive position, and the strength of a position that an organization may look to move into.
Strategic analysts often use Porter’s five forces to understand whether new products or services are potentially profitable. By understanding where power lies, the theory can also be used to identify areas of strength, to improve weaknesses and to avoid mistakes.
Porter Five Forces is a holistic strategy framework that took the strategic decision away

through lower pricing strategy, reducing costs, and providing new value propositions to the customers. Twitter, Inc. has to manage all these challenges and build effective barriers to safeguard its competitive edge.
How Twitter, Inc. can tackle the Threats of New Entrants
• By innovating new products and services. New products not only bring new customers to the fold but also give an old customer a reason to buy Twitter, Inc. ‘s products.
• By building economies of scale so that it can lower the fixed cost per unit.
• Building capacities and spending money on research and development. New entrants are less likely to enter a dynamic industry where the established players such as Twitter, Inc. keep defining the standards regularly. It significantly reduces the window of extraordinary profits for the new firms thus discourage new players in the industry.

Bargaining Power of

• Developing dedicated suppliers whose business depends upon the firm. One of the lessons Twitter, Inc. can learn from Wal-Mart and Nike is how these companies developed third-party manufacturers whose business solely depends on them thus creating a scenario where these third-party manufacturers have significantly less bargaining power compared to Wal-Mart and Nike.

Bargaining Power of Buyers
Buyers are often a demanding lot. They want to buy the best offerings available by paying the minimum price as possible. This put pressure on Twitter, Inc. profitability in the long run. The smaller and more powerful the customer base is on Twitter, Inc. the higher the bargaining power of the customers and higher their ability to seek increasing discounts and offers.
How Twitter, Inc. can tackle the Bargaining Power of Buyers
• By building a large base of customers. This will be helpful in two ways. It will reduce the bargaining power of the buyers plus it will provide an opportunity to the firm to streamline its sales and production process.
• By rapidly innovating new products. Customers often seek discounts and offerings on established products so if Twitter, Inc. keep on coming up with new products then it can limit the bargaining power of