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Wsu Marketing Strategy

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Smart Objectives and Client Brief 1. A growth of awareness of online services offered to Communications students studying/interested in studying at Western Sydney University, by 30% by October 2017. Conducting research, or utilising Google Analytics will ensure that they actively monitor the engagement rate of former students and inbound links (site traffic), allowing them to discover what students interact with most. By developing a marketing strategy, they will attract new students and ensure that content on their website is updated and easily accessible, as well as presented in a way that would best appeal to this particular target audience. Increasing social media interaction by 30% can be accomplished if WSU employs websites such as …show more content…

Develop a digital strategy to collect and convert student enquiries regarding a Bachelor of Communications into enrolment, by 20% by October 2017. To effectively carry out this strategy, they can utilise new technologies, as online content is becoming more frequent and higher in demand. Inviting prospects to campus, sending information on the outcomes of completing this course and mailing applications is key. Updating their website, mailing lists and social media, as well as interpreting Google web analytics to understand the student audience, will further assist in developing the most appropriate conversion tactic for WSU, thus generating digital …show more content…

Increase search traffic of the School of Humanities and Communication Arts website link on the Western Sydney University website by 30%, by October 2017. WSU should consider the structure of content on their website, as well as provide direct links to forms for requesting more information about the course. WSU should conduct research through Google Analytics to evaluate the sites ability to increase search traffic through key words of programs available by WSU. WSU could improve by making the website mobile friendly to allow precise navigation, loading times and browsers to impact on conversions, as "47% of juniors and 38% of seniors used mobile devices (smartphones or tablets) to access school websites" (Vont, 2016). WSU must approach their prospects with a call to action, which is established once they have studied the analytics of their website to uncover where the enrolment process stops for particular students. Through analysing the enrollment funnel, WSU can send emails, calls or texts to prospects to convince them to

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