As leaders of the beer industry, Budweiser and Coors hold their own unique characteristics and rich history that led them to where they are today. Although the two companies are within the same market, both brands have different brand positioning and marketing that sets them apart from one another. Using social media and brand websites, Budweiser and Coors exemplify how they have reached their success and what they hope to achieve in the future for their dedicated fan bases.
Websites can be essential to the success of a company as they act as an online headquarters that leads customers to all information about the brand. This includes where the brand came from, what they sell, and how to purchase. When it comes to the brewing industry, it is key to provide as much information as possible about the brand's brewing process and how they stand out among the others. Budweiser and Coors's websites are very similar when it comes to content, promotions, products, and
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A strong Youtube channel with a good range of content can set brands apart from one another. Both Budweiser and Coors's Youtube channels include clips of advertisements and campaigns that have been launched. Although each channel incorporates videos that inform viewers about each brand, both companies could improve their pages. Each page lacks a personal connection to the consumer. This could include a video on the brewing process and behind-the-scenes clips from a commercial that lets fans feel as though they are part of the creative process of beer making. Both channels also have an irregular post schedule, some including greater than five-month gaps from posting. If used properly, Youtube can be a useful tool for brands to deeply connect with their fans and exhibit an honest representation of who they truly are which Budweiser and Coors is missing (See Appendix