Who Is Pepsi In Canada?

Caleb Bradham founded Pepsi in 1893; he created and sold this product at his drugstore. Caleb’s main goal was to create a drink that was tasteful and boosted peoples energy at the same time. Over the years Pepsi has changed their name multiple times and the current one is PepsiCo. Pepsi is well known to the point where it is one of the most sold drinking products. Even though Pepsi is a worldwide known product I will be focusing on Pepsi in Canada. Throughout the years Pepsi has had many slogans made about their products to help spread the word that their drink is the best. Today that is what social media is used for. Pepsi’s social media use is exceptional, the company has their main website that brings you to their other sites such as their

Pepsi’s main website is laid out in an efficient way. When a consumer enters the website the first thing that pops up is Pepsi’s new campaign that they are currently working on which is Pepsi Next. People can click on the campaign picture and it takes them to all of the information they will need in order to learn about the product, such as why they created it as well as their FAQ page answering people’s questions. When on Pepsi’s main website page they also have a link to go to their current products. This allows people to scroll through their products and read about them, it allows them to see the nutritional information on each product. For example, if someone was going to look up how many calories are in Pepsi Next it will show that it only has 100 calories. PepsiCo’s main page also has links for their Facebook and Twitter pages. Overall PepsiCo’s main website is organized and effectively laid out for people who are entering their website to learn about their products. When entering PepsiCo’s website there is a link that can take people to their main Facebook page at https://www.facebook.com/PepsiCanada. Their Facebook page is used to promote their products through social media. Pepsi’s Facebook has many pictures and videos on their timeline showing people with their products as well as their products in pictures with fall backgrounds. This shows that Pepsi

PepsiCo’s reach out to their consumers is overall efficient. They have multiple social media outlets that allow people to contact them through tweeting and posting, and it allows them to view their products through written reports, pictures and videos. For Pepsi everyone is a target. There is no specific person that Pepsi is targeting because Pepsi is made for everyone who enjoys the taste. Pepsi wants everyone to enjoy and buy the product on a regular basis. Pepsi does a stellar job when it comes to reaching out to their targets, they have social media outlets that describe and promote their new and old products allowing people to get an overall view on what it is Pepsi is selling to them. People like to know what it is they are purchasing and how many calories are in the product they are buying and Pepsi gives people all of these to look through. Pepsi’s outreach to its targets is so incredible to the point where they have their consumers participate in challenges. Pepsi’s current challenge that is happening right now is to have people hash tag on Facebook, Instagram, and twitter using the phrase #PepsiChallenge. What Pepsi plans on doing with this is that for every person who uses the hash tag they created Pepsi will donate one dollar to the ‘Liter of Light’ organization which will bring light to people who are in need of it.