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A Comparative study on Coca-Cola and Pepsi
A Comparative study on Coca-Cola and Pepsi
Compare and contrast coca-cola and pepsi cola
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The 2018 Superbowl was a crazy site to see as the Philadelphian Eagles scored the last touchdown in the game, claiming the 2018 Superbowl. Although the game was intense and behind the field were raging fans, sweating blood and money, the game also aired interesting and diverse commercials. Everyone knows the Superbowl commercials are known for their outlandish pricing, acts, and features some pretty high quality actors- but the commercials come with a lot of influence. One in particular, the Doritos v.s Mtn. Dew commercial targeted all of America, young and old, different ethnicities, and showing a reasonable argument WITHOUT violence instead using what sways America today, music.
In the article “Sleuthing Patriotic Slogans” by Gary Sloan, Sloan shares his thoughts with readers about seemingly problematic patriotic messages. Readers are presented with his point of view concerning “Patriotic Slogans” (Sloan 1). The myriad of slogans are seen just about everywhere and may not necessarily be taken at face value. That is to say, depending on how they are viewed by the individual, they can be problematic. Sloan’s primary point is though thought of as words that should bring people together on common ground, intended to bring forth a sense of agreement around the subject; the patriotic expressions can sometimes be conflicting and not necessarily be a positive thing.
M&M’s are colorful sugar coated chocolates that have stolen the hearts of generations in over 100 countries. M&M’s were modeled after Forrest Mars, owner of the Mars candy company found while he was in Spain during the 1930s. During the Spanish Civil War, Mars observed soldiers eating small chocolate pellets covered in a candy shell, which prevented the candies from melting in the soldier’s pockets in warm climates. This is what inspired Mars to create the candy-coated chocolate in 1941. The company’s famous slogan, “Melts in your mouth, not in your hand”, reflect this concept.
Television advertisements have been with us for many years now, and over time, these advertisements became more sophisticated. In the recent decade, the exploitation of patriotism has become a common theme in advertising campaigns. Two of the most successful advertising campaigns to utilise patriotism are the QANTAS "I still call Australia home" ads(2001) and the Meat and Livestock Australia "Un-Australian" ads(2008) featuring Sam Keckovich. A close examination of these commercials will demonstrate how patriotism has been depicted through a variety of audio visual techniques.
Where’s the Beef? Every day, commercials influence our lives little by little. Many commercials stay in our thoughts every day influencing us on where to eat, where to shop, and many other choices we make from day to day. One choice we, as Americans, make day to day has to do with fast food.
The Australian army advertisement ‘discover ADF today ‘ takes the approach on targeting different races and both male and female candidates. However the Swedish army advertisement ‘ Welcome to Our Reality ’ has a different take on their audience and saying what other army’s offer is fake and what they offer is real. For example in the ADF advertisement focuses on three different people who are from tree different backgrounds to explain to the audience it does not matter colour skin you are and where you are from as long as you are an Australian citizen you can join the army. So, we see a midshot of … the SPECIFIC example. The Swedish Army uses a bit of humour and out of the box ideas to attract the viewer’s attention.
McDonald’s is the largest fast food restaurant chain in the United States and represent the largest restaurant company in the world, both in terms of customer served and revenue generated. In 2014 IBISWorld market research estimated MCD held an 18.6 % of market share of the entire global fast food industry; Burger King in at just 4.6%. Under franchising visionary Ray Kroc, McDonald 's became the world 's premier food brand by selling the rights to operate a McDonald 's store. With this model, MCD keeps overhead costs down and lets local owners deal with individual units, while food costs remain low and service remains fast for a culture increasingly on the go.
The organization view themselves primarily as a franchisor and believe franchising is important to delivering great customer experiences and driving profitability. At year-end 2014, more than 80% of McDonald’s restaurants were franchised. From
In the carbonated soft drinks industry, Coke Cola and Pepsi Co are the biggest players in the market for aerated beverages. Both the companies have been competing strongly against each other for decades. The market is dominated by these two industry leaders with a total market share of 72%; Coke’s market share is 42% and Pepsi’s 30%. This is known as an oligopoly market; where there are few large firms competing with each other in the industry. Since both the company’s market share so large, the market is very close to a duopoly (other players having a very small impact on the market).
This is a huge market since the U.S. and the world revolved around convenience. Although McDonald’s is very popular right now you never know if one day it will become a shadow to another company. Next, since there are so many competitors each company is trying to be unique and bring new things to the market. Whether it is McDonald’s McPick 2 or Wendy’s 4 for 4 competitors are trying to out shine each other, making it hard to compete and keep prices down sometimes. With a quick google search I found that there are over 50,000 different fast food chains in the United States alone.
According to TrackMaven, market segmentation is the process of dividing the market of potential customers into groups, or segments, based on different features. The created segment consists of consumers who will respond to the same marketing strategy and who share the nature of the same interests, needs, or locations. McDonald uses demographic segmentation as their main types of market segmentation. According to Sakshi Natani (2016), McDonald in Malaysia used mainly demographic segmentation, which divided in age, income, family-life cycle and social class.
Coca-Cola Company is one of the premier global consumer brands. The company has been around for a century and has been growing constantly. Today Coca-Cola manufactures more than 500 sparkling and still brands that are sold in more than 200 countries around the world. Coca-Cola’s main competitor is Pepsi. Therefore,
Running Head: PEPSI COLA COMPANY 1 PEPSI COLA COMPANY 16 Strategic Plan of Pepsi Cola Company Jacqueline C. Tuncap American Military University BUSN 620: Strategic Management September 25, 2016 Executive summary This paper analyzing the Pepsi Cola Company, its strategic plan and the products the company provides. The company is known as one of the top competitors in the market. We will go through and try to understand the separate areas within the company that collectively work together towards creating a successful company.
The Company’s beverage products comprises of bottled and canned soft drinks as well as concentrates, syrups and not-ready-to-drink powder products. In addition to this, it also produces and markets sports drinks, tea and coffee. The Coca- Cola
This aims at developing a deeper consumer desire for the brand, thus giving people more reason to purchase Coke- Cola products instead of competing brands. This is the essence of differentiation. Coca-Cola having an 'action orientation', instead of waiting for change to happen it is at the leading edge, driving action forward. This product differentiation strategy has created global value, brand loyalty, non-price competitor as well as no perceived
