M & M Rhetorical Analysis Essay

M&M’s are colorful sugar coated chocolates that have stolen the hearts of generations in over 100 countries. M&M’s were modeled after Forrest Mars, owner of the Mars candy company found while he was in Spain during the 1930s. During the Spanish Civil War, Mars observed soldiers eating small chocolate pellets covered in a candy shell, which prevented the candies from melting in the soldier’s pockets in warm climates. This is what inspired Mars to create the candy-coated chocolate in 1941. The company’s famous slogan, “Melts in your mouth, not in your hand”, reflect this concept. This essay will analyze the rhetoric of one of M&M’s recent commercials, ‘Candyman’, which celebrates M&M’s 75th anniversary.

For over 75 years, Mars Company has been

The creators have not just personified the candy itself but also given the public caricatures to build relationships with. We have specifically gotten to know red and yellow M&M’s who have become the face of the product. Our good friend yellow, we have come to know as the innocent rather thoughtless but playful M&M. As well as red who is known for his snarky remarks and a slightly angry personality. The M&M’s act as though they are people and this is easy to identify because over the years it has always been these two who are discussing the candy, conversing with people and in this case, actually constructing a commercial. The goal of the candy corporation was to produce an entertaining appearance that would become familiar to every passing

“Red” says in the beginning of the commercial, “The Candy Man can ‘cause he mixes it with love and makes the world taste good”. Out of all the words used in these lyrics, the most influence word is “love”. It conveys the message that M&M’s are more than just a candy, it gives the idea that the chocolate can make a person feel happy and warm, and that it is powerful enough to alter the mood of the world. Aloe Blacc then sings “Let the sun shine through to lift your spirts once again, ‘cause love makes the world feel good”. The key phrase in these lyrics is “once again”. It alludes the assumption that M&M’s have produced good spirits before and are about to do it again. Encouraging the audience to try M&M’s and allow the candy to lift their spirits. The audience of this commercial is all ages, because candy is not limited to children and good music can be enjoyed by people of all ages. The commercial uses appeals to pathos through music in order to persuade the audience that M&M’s make the world happy. Aloe Blacc also sings “Walking through my past life, where the days are full of joy”. Here he adds an immense amount of emphasis on the word “joy”. This is an excellent use of connotation because it makes the listener feel exhilarated to know that something so simple could bring them genuine joy. The thought will make listeners feel happy and die of anticipation for