There are so many types of abuse including physical, psychological, sexual, verbal and so many more. This particular one shows a Muslim woman who wears her veil, but the thing that sticks out the most is her bloody eye. Physical abuse is something that, unfortunately, anyone can go through. Whether it be a woman or a man, no one should have to suffer through the pain. Sadly, it doesn’t matter what race, gender, sex, or age someone is because there is someone waiting to intimidate or control them. This advertisement is one of many that sends a message of a tragic doing that happens all over the world. Women between the ages of 18-24 are most commonly abused by an intimate partner. 1 in 3 women have been victims of some Rahman 2 form of physical violence by an intimate partner within their lifetime. This advertisement portrays how covered or not, the scars and bruises of abuse will never go away. Advertisements are a great way to inform viewers about a certain topic. Many people don’t realize that when they look at an ad, there is so much more to it. Formatting an ad is crucial to properly get the point across and grasp viewers’ attention. Whether it be the colors, fonts, sizes, images or captions, every part of a ad has a role. Advertisements persuade an audience by the use of rhetoric. Ethos is the credibility of an author or the distinguishing character, sentiment, moral nature, or guiding beliefs of a person, group, or institution. Pathos is the emotions a piece evokes or