Barbie Doll Rhetorical Analysis

Advertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence

In such a way that, Barbie has displayed multiple career paths, offered in various ethnicities but always displayed in the same way and with the use of Logos and Ethos. Although the whole idea behind the Barbie doll was to encourage young girls to be able to dress Barbie how they wanted to with the various wardrobes, it was not until quite recently that Barbie was able to hold more “leadership like” rolls in society. With advertisement of the Barbie doll, gender equity closely intertwined with the portrayal of the doll. “Consistent with other commercial advertising formats, males were found in the leadership and authority roles, while females were generally portrayed in more passive roles. When women were the only individuals in the advertisement, the ad copy usually reflected a biased message toward the abilities and function of the women in their roles as professionals.” (Kramer and Nelson 1997). Using the idea that Barbie depicts a woman who can be whoever she wants to be gives a sense of ethos present in the advertisement. This will then influence the audience (young girls) that they too can be whoever they want to be. By giving the opportunity for emotional attachment and representation of the little girl holding the doll looking up to Barbie as someone much like themselves, it gives a sense of hope and inspiration for the young girl. With the use of pathos, advertisement of Barbie makes it appear as though she is very approachable because of her looks and the way she seems to “fit the standards of society.” The freedom of being able to change Barbie’s clothes into her various wardrobes sold gives the young children playing with her the sense of individuality. Although Barbie has brought a lot of controversy to the table within the years it has been on the shelf, her portrayal has not changed because after all she is just a doll,