The 1950’s was a very controversial time specially for woman, during that era they symbolized the traditional gender roles; housewife’s, submissive and conservative. Surprisingly, Marilyn Monroe, Barbie and beauty pageants became very popular even though they challenged the image of an ideal woman at the time by portraying more beauty and sexuality. These icons symbolized various messages while still upholding some of the traits that dominated that era.
The beauty pageants portrayed various messages regarding woman’s beauty and sexuality a very dominant one was the qualifications to be considered a candidate for Miss America. In the 1948 Miss America Pageant Contract, one of the rules and regulations is the following “5. Contestant must be of good character and possess poise, personality, intelligence, charm, and beauty of face and figure.” (American Experience). Most of these characteristics represent the ideal woman during that era, except they
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More specifically she represents the embodiment of the mainstream beauty standard (Klein). She became a very significant role in gender socialization among young girls and woman. In the first Barbie commercial ever, if you carefully scrutinize the lyrics, it says “…someday I’m going to be exactly like you, until then I know just what I’ll do, Barbie beautiful Barbie I’ll make believe I am you” these lyrics informs us that Barbie represents a dream to every little girl, how their future should look like. Barbie was able to remain popular in the conservative times of the 50’s by captivating the attention of little girls, they all aspired to look just like her. Barbie was able to uphold some of the messages that dominated that era by represents the gender roles that belong to woman, in the first Barbie commercial, you can see Barbie wearing a wedding dress, symbolizing that every girl/woman desires to become a