ipl-logo

Coca Cola Rhetorical Analysis Essay

1061 Words5 Pages

Advertising is the best way to get a message across to a certain audience. It serves as a mean of communication of a product or service. It is broadcasted through every media around the world in order to make any product known. The brand Coca Cola is one of the most known companies in the world; their main product is a type of beverage. Throughout the years, this company has been making history with their worldwide advertisements. These advertisements are created in a way that capture’s the audience’s attention and makes them want to purchase the product. In specific, the ad “It’s Beautiful” and “Taste the Feeling of Summer with Coca Cola” are only two of multiple others that sells their product successfully with the use of the rhetorical appeals: …show more content…

It is created as a response to a current situation in the United States regarding multiculturalism. The commercial is meant to be viewed by people from ages 18+ and that are any type gender, any religion, and race or from any culture. This is known because the commercial shows a multi-lingual version of the song “America the Beautiful” sang in eight different languages in order to express a strong message of the presence of diversity in America. It provides footage of different people living their everyday life in America in different cultures. With this, Coca Cola emphasizes the diversity of this country and that everyone is welcome and has the right to be …show more content…

The name of the company, Coca Cola, is considered ethos because has a history of credibility. Pathos is another important aspect of the ad where it appeals to its audience’s emotions by accessing a current situation in the United States and by promoting certain values like optimism, humanity, and unity. It shows various ways people enjoy their product and how it brings them together despite their cultural differences like riding horses, going to the movie theater with friends, going to the beach, dancing, spending time with family, etc. Last of all, logos is represented at the end of the commercial where the company’s logo and slogan are

Show More
Related
1658 Words | 7 Pages

Pathos was used most effectively by showing a Budweiser employees family life and dedication to assist others through Budweiser’s water donation program. The music choice and layout of the commercial also subtly contributed to pathos. Ethos was also established by the credibility of the ones in the commercial and the humbling message of the commercial as a whole. Logos did not show in their commercial. In conclusion, the advertisement was effective using these two rhetorical appeals, and Budweiser’s image

Read More
738 Words | 3 Pages

Rhetorical strategies are used in writing to convey the purpose of an essay to the reader. In the Coca-Cola and Grove Press letters, rhetorical strategies are used to varying degrees of effectiveness to convey the authors’ purposes. In the Coca-Cola letter, the purpose of the author is to inform Seaver that the theme of the advertisement Grove Press is using is similar to Coca-Cola’s slogan and to convince him that he should stop using it. Herbert achieves his purpose through the tone of his writing and his usage of methods of development.

Read More
875 Words | 4 Pages

Laura Esquivel in the book “Like Water For Chocolate” uses many strategies throughout the book like imagery ,and exaggeration. Both imagery and exaggeration helped develop the tone and the mood ,and set the purpose the passages that were given to us by Esquivel. Esquivel is trying to convey to the readers that you don’t need to be just plain like other writers to have a good story to tell, as she demonstrates in her way of writing and strategies. The use of words that Esquivel uses gives us a better understanding of the strategies being used by the author, and what she is trying to say by using those words. There are many other strategies that Esquivel uses, but exaggeration and imagery have a huge role in the book, and not only in the passage where she describes Nacha, but in others where the food is involved.

Read More
567 Words | 3 Pages

The corresponding letters between an executive of the Coca-Cola Company, Ira C. Herbert and a representative of Grove Press, Richard Seaver express different viewpoints on the use of Coca-Cola’s slogan “It’s the Real Thing”, in an advertisement promoting Diary of a Harlem Schoolteacher. Both Herbert and Seaver try to outsmart each other through their use of strategies of rhetorical techniques. Herbert initiates the first letter, which demands that Seaver, a representative of Grove Press, immediately end the use of the catchphrase “It’s the Real Thing”. He begins and ends the letter with a seemingly polite tone and uses the greeting like, “Dear Mr. Seaver”, and concluding with “Sincerely, Ira C. Herbert”. However Herbert’s “sincerity” becomes

Read More
1214 Words | 5 Pages

Every advertisement is trying to convince the audience to buy their product the product is trying to appeal to a certain audience. In this ad it shows a snow boarder going off a mountain this is calling to thrill seekers and dare devils this appeals to teenagers, and preferably people who are young and reckless wanting to film their crazy adventure. The picture is pleasing to look at its very "cool" to teens maybe even encouraging people to "Be a Hero" and do something crazy. A rhetoric is the art of effective expression (speaking & writing) and the persuasive use of language.

Read More
1846 Words | 8 Pages

Nike is one of the most respected brands out there. "Nike is so widespread across so many apparel and footwear categories, that right now I think their biggest competition is themselves," said by Ralph Parks who is the president of the 450-store Footaction chain. He also added that, "The brand is becoming bigger than life itself. " Nike has been around for over 50 years, and according the Nike website, they got their name from the Greek goddess of victory, and it is pronounced "ny'-kee." Nike, like many other companies, uses forms of elements like ethos, pathos and logos to manipulate viewers in there advertisements and commercials.

Read More
746 Words | 3 Pages

All of the appeals are portrayed in the advertisement, however the main one was most definitely pathos. Ethos was used because the company is trying to show that it is reliable and safe for families. Logos is used discreetly, but it is still very important. It is shown when people in the video use Google’s device and inform the viewer of the possible uses of the product and it’s capabilities. Pathos completely domintates the commercial.

Read More
683 Words | 3 Pages

Lemonade In 2016, the Queen B, Beyoncé, dropped her fifth solo album called, Lemonade. Lemonade is a visual album. Beyoncé’s album first premiered on HBO, April 23rd 2016. This album have many famous collaborators like, Jack White, James Blake, The Weeknd, and Kendrick Lamar.

Read More
438 Words | 2 Pages

In Project #1, I chose to make a rhetorical analysis of a chapter from Jason Fagone 's book Ingenious: A True Story Of Invention, Automotive Daring, And The Race To Revive America, "How to spend your entire income building a car to travel 100 miles on a gallon of gas. " The first chapter mainly focuses on two main characters: Kevin and Jen. Mr. Fagone introduces us to them by telling us how they both met, grew up, where they went to school and what for, where they worked, and how they started working together on building the car for X Prize. Now, since my goal for this blog is to see my progress and journey to becoming a better science writer, I started reading the chapter over and over. In the beginning, I thought that "Writing for Science"

Read More
556 Words | 3 Pages

The intended audience in this commercial is the everyday person. According to Statistic Brain Research Institute, “96% of the world’s population can recognize Coke just by their logo”. With that being said, most age groups will buy the product because of taste and marketing techniques. While watching “Love Story”

Read More
699 Words | 3 Pages

Taylor Swift presents a new commercial diet "Coca-Cola" and draws the attention of the audience with memorable music and bright colors. During the announcement, we witnessed Swift in the process of writing lyrics for her hit song "22". A variety of people singing her song. When we think about Taylor Swift, we think of a young, cheerful singer who mostly attracts teenagers or young people. Nevertheless, in this commercial of diet coke, attention is focused on people of all age groups, all races, all genders and all class groups.

Read More
465 Words | 2 Pages

In order for Dr. Pepper to keep being one of the best selling pops, the company has many different ways to advertise their product. In fact, studies show that recent advertisement for Dr. Pepper use logos, pathos, and ethos, but pathos is the most effective. The company, Dr. Pepper, uses persuasive methods such as logos, pathos, and ethos, in regards to selling their product. As a matter of fact, the

Read More
1064 Words | 5 Pages

This where the message of the commercial is revealed; Budweiser beer brings people together. An adventurous story with a conflict like this can really get a viewer on the edge of his/her seat. This is all with soft music playing in the background (Budweiser Brasil). “Music evokes

Read More
828 Words | 4 Pages

Finally, the ad uses Ethos, which is the credibility and the way it comes across to the audience, as its strongest persuasion technique. Taylor Swift is the Ethos that the ad uses. They want the viewers of the ad to see that if Taylor Swift drinks milk, they should, also, and then they could have the chance of becoming like

Read More
774 Words | 4 Pages

In this passage, Charlotte Perkins Gilman highlights the theme that women must use their intellect or go mad through the use of literary qualities and writing styles. Gilman also uses the use of capital letters to portray the decline in the narrators’ sanity. This shows the decline in the sanity of a person because the words in all-caps is shown as abrupt, loud remarks. Gilman uses this method multiple times in her short story and this method was used twice in this passage. When the narrator wrote, “LOOKING AT THE PAPER!”, the major decline in her mental health was shown.

Read More

More about Coca Cola Rhetorical Analysis Essay

Open Document