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Superbowl Commercials: Doritos Vs Mtn

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The 2018 Superbowl was a crazy site to see as the Philadelphian Eagles scored the last touchdown in the game, claiming the 2018 Superbowl. Although the game was intense and behind the field were raging fans, sweating blood and money, the game also aired interesting and diverse commercials. Everyone knows the Superbowl commercials are known for their outlandish pricing, acts, and features some pretty high quality actors- but the commercials come with a lot of influence. One in particular, the Doritos v.s Mtn. Dew commercial targeted all of America, young and old, different ethnicities, and showing a reasonable argument WITHOUT violence instead using what sways America today, music. There are two sides to this commercial, Doritos and Mtn. …show more content…

Dinklage represents Doritos Blaze by eating a chip and exploding with energy and of course, fire everywhere as shown in figure 1. After he takes a bite of the chip he starts singing “Look at Me Now” by Busta Rymes and Chris Brown. This rap song indicates that “nothing can stop me”. This shows the audience that Doritos Blaze makes you feel powerful, warm, and energized. As for Mtn.Dew, this part is played by Morgan Freeman. Freeman is a great African American actor known for acting in award winning movies and having a gift of wisdom. He represents the other half of this battle, ice – Mtn.Dew Ice. After Freeman takes a sip of the Mtn.Dew Ice, not only does everything frost over but he starts singing “Get your Freak On” by Missy Eliot as shown in figure 2. This song indicates that “you can’t stop me now”. This shows the audience that Mtn.Dew Ice makes you feel unstoppable, fresh, and energized. Both sides uses their “Look at Me Now” and “You Can’t Stop Me” singing battles to persuade their watches that undeniably, this combo is ying and yang to your taste buds. This Superbowl commercial not only represents persuasion but it impacts and influences its audience. This commercial shows different ethnicities, ages, heights, and shapes. It also uses rapping and singing, two HUGE foundations of the music industries. The message of this ad is about the unresistable snack Doritos and Mtn.Dew but it also has an underlying message of

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