ipl-logo

Super Bowl Commercial

976 Words4 Pages
bulb-icon

Recommended: Ford and chevrolet compare and contrast essay

In Chevy’s Super Bowl commercial first thing viewers see is total destruction and the ruins of a city. Papers blowing everywhere, cars abandoned, fires burning and smoke covering the city. Going forward in the commercial a newspaper is seen with the front headline reading “2012 Mayan Apocalypse, Will world end today?” giving the viewer’s an explanation for the destruction of the city. Next, you see a vehicles headlights turn on and a Chevy truck drive out of the debris. In the truck an average working class man is in the driver’s seat with his pet dog in the back driving around town seeing the destruction of the apocalypse with a Barry Manilow song “Looks like we made it” playing in the background. Driving around the man and his dog see that …show more content…

Humor used in the commercial includes background music, the comment made against Ford trucks, Twinkies, and raining frogs. After, the truck drives out of the debris the commercial starts to play Barry Manilow’s “Looks like we made it”. The song added into the commercial portrays a positive vibe despite seeing what the man and dog lived through when passing by the natural disasters and extraterrestrial remains. Near the end of the commercial when the protagonist meets up with the other guys, the comment made is an insult to those who buy Ford trucks and to the Ford Company. By saying, “Dave didn’t drive the longest lasting most dependable truck on the road. Dave drove a Ford”, it implies that Dave driving a Ford is the reason why Dave did not survive the Mayan apocalypse. This comment adds fuel to the fire between the debate of which is the better American made truck company Chevy or Ford. After, the Ford comment the African American man offers the protagonist a Twinkie. This gesture is another slap to the face of Ford implying that Twinkies have a better chance of coming back on the store shelves (commercial made during Twinkie bankruptcy) and surviving the Mayan apocalypse than a Ford truck. The sight of Twinkies at this time would make viewers laugh at the idea that the Mayan apocalypse would result in Twinkies making a return to the store shelves. Then, to end the commercial of all things to occur it begins raining frogs. The raining of frogs ends the commercial on a memorable note, solidify the Chevy brand in the minds of Super Bowl

Show More
Related
475 Words | 2 Pages

I am a woman who isn’t interested in purchasing a truck. I thought the commercial was well thought out for their demographics that they advertised to. I think Ram advertised to the blue collar worker. My father in law is a Mason and currently drives a Dodge Ram truck. He throws his concrete and masonry supplies in the back of the truck , works a lot of hours and treats the truck like it is Dodge Ram

Read More
571 Words | 3 Pages

It 's got his DNA all over it. I love driving it because it reminds me of him, though I don 't need the truck to remind me of him. I think about him every hour of every day. " Harrington was so moved by the dad who coped with his grief by driving his son’s truck, she scribbled down everything she could remember, all while fighting tears. A few days later, Harrington started turning those thoughts into a song during a co-writing session with Jimmy Yeary and Jessi Alexander.

Read More
1658 Words | 7 Pages

The following essay is a rhetorical analysis of the 2018 Budweiser Super Bowl commercial. The advertisement was in response to the recent natural disasters in Florida, Texas, California, and Puerto Rico. These hurricanes and floods can pollute the water and destroy water infrastructures. The commercial shows the Cartersville brewery workers converting their beer cans into water to ship out to cities in need. The brand strategically tries appealing to the majority of the U.S. population who watches the Super Bowl.

Read More
291 Words | 2 Pages

T-Mobile’s Super Bowl ad, titled “#LittleOnes”, displays babies of different nationalities which presents a clear message about diversity and acceptance. The only thing shown throughout the ad are babies along with the narration of a celebrity voice, Kerry Washington’s. The ad grasps the audience’s attention since it approaches an issue in today’s society, equality. This gets the viewers to really think about what is currently happening today and how it will impact the future. The most memorable part about the ad would have to be the ending when the words, “change starts now.

Read More
446 Words | 2 Pages

In the super bowl there are tons of commercials. For super bowl 51 it costed 5million dollars for 1 thirty second add. It is so expensive because of how many people watch the super bowl and if a lot of people watch the super bowl a lot of people get to see you’re commercial. The commercial by Kia witch was 61 second long was about 1 million dollars. The commercial focused helping the environment and showing the smart talk powers of their car and how you can talk through your car without using your phone.

Read More
969 Words | 4 Pages

The 2013 Budweiser Clydesdale commercial was the first time that people saw this new character as “the man”. When watching this ad, it is clear to see that the major focus was to grab the viewer’s attention by appealing to their sentimental emotions. The use of this advertisement during the super bowl gave Budweiser the recognition they would have otherwise never obtained. By using many rhetorical effects in their ad, the company was successful in grasping the audience’s attention and giving themselves a credible

Read More
799 Words | 4 Pages

(CNN) Between the 60 minutes of broadcasted game time, various companies attempt to put their millions to use and to hopefully create a funny, interesting, and/or informative commercial. Their aim is to spark conversations and stay in

Read More
874 Words | 4 Pages

The beautiful Clydesdale horse, strong, protecting, and sweet, lives at an idyllic farm. The logical conclusion of the puppy going home to his Clydesdale friend's farm is just what our hearts were hoping would happen. Throughout the entire commercial, the rhetorical effects pathos, ethos, and logos were effectively

Read More
888 Words | 4 Pages

It’s commonly known as the emotional appeal. For example in the ad, the old man misses his past as an astronaut. He’s sits in his couch and thinking about the great life that he had before. It’s very relatable because you have those moments where you think to yourself I wish I can go back to this day because it was the best day of my life. For the old man, it was when he first flew into space.

Read More
1478 Words | 6 Pages

At the end of the commercial the man and woman are in the modern day. The man is in a gas station spraying himself with Axe Body Spray from a shelf. The girl suddenly appears in the store and looks at him in awe. The camera cuts to the young man and woman walking hand in hand away from the gas station. All of a sudden, a gas truck hits the gas station and it explodes, clearly leaving no survivors, but the young man and woman live because they are far from the

Read More
480 Words | 2 Pages

A company’s success is deeply dependent on its ability to appeal to as many people as possible. Chrysler Jeep does this by placing a variety of different people and situations into one commercial therefore making it possible for Jeep to reach all sorts of audiences. Jeep manages to take scenarios that are polar opposites and relate them back to each other using their one common tie: Jeep. Jeep Portraits successfully convinces loyal Americans to purchase a Jeep.

Read More
700 Words | 3 Pages

The repetition of the phrase “puppy, monkey, baby” for numerous times helped stick with the audience. Additionally, it emphasizes the uniqueness of the drink and allows the reader to remember the catchy song. Symbolism, being another technique, was also present in the commercial, the symbol being the hybrid animal. The hybrid animal represents a hybrid drink containing three things that should not associate with each other but end up working well together. Understanding that symbolism greatly emphasizes the importance of the drink’s concept.

Read More
556 Words | 3 Pages

During Super Bowl Sunday, millions of people across the globe tune in to watch the game while also gawking at some of the most popular commercials of the year. Coca-Cola presented its commercial “Love Story” during this past Super Bowl. They are known for having memorable and popular advertisements, this past one was no different. “Love Story” persuades the average person to drink a Coke with any meal along with the ones they cherish.

Read More
959 Words | 4 Pages

By using these two things together they are able to grab people’s attention that a pistachio commercial otherwise wouldn’t get. Throw comedy into the mix, and the commercial becomes one of the better Super Bowl commercials. One of the

Read More
975 Words | 4 Pages

The commercial published by Chevrolet in 2014 is an exceptional advertisement. This commercial advertises the Chevy Silverado truck. However, this commercial does not only influence the audience to purchase a truck but; the advertisement portrays a life lesson that every person should know and practice. The commercial by Chevrolet titled, “A Boy and His Dog,” is extremely effective and persuasive to the audience through emotion, ethics, and logical situations.

Read More

More about Super Bowl Commercial

Related Topics

Open Document