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Dodge Ram Commercial: So God Made A Farmer

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The Dodge Ram commercial used the theme “So God made a Farmer” (Ram) . The commercial was narrated by Paul Harvey, a conservative radio talk show host popular from 1970 to 2009 (Watson, Carlos) . Music was absent from the commercial, it was completely narrated with the old time radio sound. Paul Harvey reminds us of the stereotype of the hard working American farmer by saying “On the 8th day God looked down on his planned paradise” and said “he needs a caretaker, so he made a farmer” (Ram) . The commercial helped the viewer remember the old time values when there were more farmers in America. The “Farmer” commercial appealed to me because I have conservative morals and values. When I watched the commercial I thought about the sacrifice a farmer experiences everyday. I am thankful for the long, hard hours a farmer works. I thought about how the farmer doesn’t get vacations or days off like I do. Our farmers take care of the livestock by feeding and milking them. The most touching part of the commercial was …show more content…

Dodge Ram used pathos by appealing to the audience emotions (Defining Emotional Appeal-Boundless Open Textbook) . Dodge tried to persuade the viewer showing that their truck can withstand the daily vigorous job duties a farmer can endures. Ram shows in their commercial that their truck can withstand the many hours of use and hauling heavy livestock. The commercial does not provide facts of the strength and durability. The commercial did not influence me to buy a Dodge Ram. I am a woman who isn’t interested in purchasing a truck. I thought the commercial was well thought out for their demographics that they advertised to. I think Ram advertised to the blue collar worker. My father in law is a Mason and currently drives a Dodge Ram truck. He throws his concrete and masonry supplies in the back of the truck , works a lot of hours and treats the truck like it is Dodge Ram

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