Rhetorical Analysis Of A New Truck To Love

The television commercial “A New Truck to Love” featuring the 2017 Honda Ridgeline and featuring a classic Queen song, sung by sheep, was aired during the third quarter of the 2016 Super Bowl. The new Ridgeline features a dual action tailgate, an in-bed storage trunk as well as the main new feature, truck bed audio. In this essay I will expose some of the rhetorical techniques used in this commercial to try and sway consumers.

The director of this commercial is very adamant in trying to persuade people to buy the Ridgeline as their next new truck mostly for the new bed-mounted stereo. His intended audience in my opinion would be truck drivers of all ages and genders. Maybe not truck drivers as in 18-wheelers or even people who have jobs that

In the commercial, the Ridgeline is shown going over rough terrain, hauling farm equipment, storing items in the bed of the truck and the ability to transform its truck bed into a speaker system. Within these specific examples, it is very easy for the consumer to see the different variations the Ridgeline has to offer. They are able to use simple logic to determine the Ridgeline is a very tough, dependable truck that can handle multiple kinds of terrain. The consumer can see the truck-bed capacity and how hard working the truck is when hauling many sheep as well as the innovative in-bed storage trunk. The audience can also use logic in determining that the main new feature is a truck bed that can transform into an all-out speaker. This is a very advantageous quality that the Ridgeline possesses that no other truck has that is currently on the market or coming to

The body style is somewhat of a turn off as I wish it was more of a traditional looking truck. At the same time though, it has many new interesting features that can only be found in the Honda Ridgeline. Besides the body style, I do not see a single other thing to turn people away from this new truck. The commercial itself will keep the audience entertained with singing sheep and a talking dog while also promoting their product and showing off its many great qualities. It shows the nice suspension of the truck while it is shown being driven over rough farmland. While it is riding on tough ground and we are being shown its strong and powerful side, the sheep and dog could be counterintuitive to this because while yes, it is a strong tough truck, it has new nice features such as a dual action tailgate, an in-bed storage trunk as well as the truck bed