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Ayn Rand Ethos Pathos Logos

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Activity 29 The rhetorical situation of advertisement establishes ethos with the logo and text of the US Department of Transportation. By doing this, people simply passing by can establish a connection to the advertisement, leading them to be interested in what it has to say. The advertisement does a tremendous job appealing to pathos in the picture, and even the description of the picture. With the text, “I was looking out for other cars. I didn’t see the mother and child in the crosswalk.” The reader can only imagine what might had happened in that situation, causing them to take a silent oath to always pay attention when driving a vehicle. Finally, the advertisement appeals to logos with the text, “Stop for Pedestrians.” The person who views the advertisement takes an …show more content…

The speaker Ayn Rand, was incredibly passionate throughout the entire commentary. She addresses the fundamental significance of Apollo 11, stating that it is not political; it is philosophical. The audience for this particular situation would be anyone who enjoys commentaries. This publication was created by Rand, for the sole purpose of putting forward her philosophy of objectivism. The subject of this commentary was to talk about mankind itself, and how Apollo 11 completely redefined what it means to be a human. Although Ayn Rand was relatively new to the world of commentaries, since she was speaking on such a credible topic, it was extremely easy to establish a strong base for ethos. Throughout the commentary, Rand explains what had actually happened during the Apollo 11 mission, through philosophy. Since philosophy is all about reason, her entire commentary appealed to logos. Rand made an appeal to pathos by using pride to explain the sheer magnitude of the moon landing mission. Rand knew it was a great achievement for mankind, stating, “This is the demonstration of man’s highest

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Nowadays, having insurance is a great, but very important thing to carry in case of emergency. In the U.S, most people should have at least one type of insurance. As for auto insurance, the law requires drivers to carry insurance when driving. Because of this need, the demand for having insurance creates a lot of competition with different firms competing in this business. The GEICO dramatic advertisement uses figurative languages, description and, rhetorical appeal to connect with the targeted audience of GEICO insurance to convince them that this insurance is the best.

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Using each and every single one of these rhetorical appeals, the audience is given ample information on the repercussions that texting while driving can cause. Despite having a weaker use of logos, the appeal still works in the ad because it is complimented and strengthened through the use of the pathos, ethos, and Kairos to convey the message that texting while driving is dangerous. One of the strongest appeals that helps to support logos, was the expert use of pathos. Through pathos, the ad organization is able to connect with teenage drivers by confronting their most vulnerable point – their emotions. Teenagers tend to be very emotional because of the point of life that they’re at is a difficult phase between puberty, becoming an adult,

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Commercial advertisements that are family and child friendly may be placed on the exterior of a school bus according to district school board policies" The advertisements would impact the students

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Ronald Reagan uses many rhetorical appeals. One of them is the appeals of Ethos. When he says that “Nancy and

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Later that night President Ronald Reagan came on air to give the State of the Union address and talk on the tragedy that had just unfolded. Through this speech President Reagan consoles the families of those who lost their lives, the American schoolchildren, and the American public as a whole. He also gives this speech to reassure America of the viability of the NASA program and the light in the future. By the use of rhetorical skill, including analogy, strong emotional appeals, and his position of power, President Reagan manages to convince America that despite the tragedy the benefits of keeping a space exploration program greatly outweigh the losses.

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This speech was intended to inform America of the Challenge disaster. Reagan used specific pronouns to address the audience. He focused a lot on the individuals that lost someone due to this dismal occurrence. One thing that he said specifically to those close to the astronauts was, “Your loved ones were daring and brave, and they had that special grace” (3). He said this to honor the astronauts and explicate how wondrous the seven astronauts were.

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Then, he acknowledges that the space shuttle explosion was not just a tragedy but a national tragedy by stating “this is truly a national loss” (American Rhetoric). His opening lines called for national mourning and grief. Reagan talks about his pain over the event and gets personal by mentioning his wife’s grief. Reagan continues, offering his condolences directly to the family of the seven astronauts by stating “your loved ones were daring and brave, and they had that special grace, that special spirit that says, ‘Give me a challenge, and I’ll meet it with joy’” (American Rhetoric).

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Many people have been affected by an advertisement emotionally, logically, or mentally, and they have no idea why they are drawn to that certain advertisement. Many authors/creators use a certain concept to convey their message to a specific audience. Better Future Foundation created an advertisement to tell a specific audience an issue that needs a solution. The advertisement produced by the Better Future Foundation uses the appeal of the pathos the most but also uses ethos and logos to help produce the message.

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Conclusion The conclusion captures the sentiment of the rest of the speech as explorers who dedicated their lives to a cause that were not in vain and should not be lamented. Because of the independent nature of Reagan’s speaking, the conclusion mostly appears at the end of his main points with two new references that relate to the lives of those aboard the challenger. These references being of Sir Francis Drake and his coincidental death date and a WWII poem about “touching the face of G-d”. Both of the references serve to reiterate the central ideas that the astronauts were brave explorers and pioneers that died for discovery and values that should be continuously followed even when adversity or tragedy arises.

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It would appeal to pathos seen that it’s a very delicate subject. Just like the rest “The July 16, 1969, Launch: A Symbol of Man’s Greatness” subject is based on the Apollo but, this time it’s on the launch, occasion… July 16, 1969. The audience were people there when the launch was active, the purpose was to detail how people felt towards it. The speaker was Ayn Rand. Rand’s appeal to patho is by leaving them in shock, while her appeal to ethos is by writing about true

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In conclusion, the Chevrolet Silverado commercial “A Boy and His Dog” is an extremely effective commercial. The writers use of emotional persuasion, ethics, and logical situations create an advertisement that develops a relationship between the viewer and the product. It is an excellent balance of persuasion and entertaining throughout the entire commercial that creates an interesting and effective advertising campaign. It is this type of persuasive commercial that exemplifies an effective use of rhetorical

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As well, figurative language in his speech showed the passion and bravery the astronauts had. “As they prepared for the journey and waved goodbye and ‘slipped the surly bonds of earth’ to ‘touch the face of god’” (8). His use of personification justifies to all citizens that the journey that turned into a disaster was not their last. It was only the beginning for them.

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Since the Challenger crew were able to pursue their mission with courage, it is now the future generation’s turn to undertake where they have left off, and finish where they started. Overall, Ronald Reagan took advantage of his enormous platform to give a national eulogy in order to alleviate the pain caused by the loss of the Challenger seven. Raegen pursues his delivery with the use of rhetorical devices such as Pathos and Parataxis in order to appeal to his audience’s emotions while at the

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In 1969, while Neil Armstrong and Edwin Aldrin were on their way to the moon, President Nixon knew of the risks that lay ahead of them, he even had a speech written in case their mission to the moon ended in a disaster. President Nixon’s speechwriter, William Safire, wrote about how the astronauts “who went to the moon to explore in peace will stay on the moon to rest in peace” (Safire). Even though Armstrong and Aldrin could’ve died on their mission, their fascination and need for knowledge made them take the risk. The astronauts knew what they were getting themselves into and so did other people around the world, but it didn’t matter. Although there was extensive danger in the expedition to the moon, it was done anyway despite the calculating

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The background of the advertisement is black with a statement that reads: “touching is believing.” On the bottom of the advertisement the white text is reading: “The revolutionary new iPhone is available at Apple and AT&T retail stores.” So, the new iPhone is now available at Apple and AT&T stores. The purpose of the advertisement is to convince customers to come to Apple store and buy the new iPhone. The advertisement uses the appeals of ethos and

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