A Rhetorical Analysis Of Better Future Foundation

Many people have been affected by an advertisement emotionally, logically, or mentally, and they have no idea why they are drawn to that certain advertisement. Many authors/creators use a certain concept to convey their message to a specific audience. Better Future Foundation created an advertisement to tell a specific audience an issue that needs a solution. The advertisement produced by the Better Future Foundation uses the appeal of the pathos the most but also uses ethos and logos to help produce the message. The advertisement produced by the Better Future Foundation presents an argument by saying many people including children that live in the U.S. are affected by poverty. The advertisement wants the audience to feel sorry for people

By the author producing this argument, he uses logos to appeal to the audience. The intended audience should be able to accept the argument because it provides an adequate example. Better Future Foundation uses a fact placed on the advertisement which states "1 out 30 kids are suffering from poverty in the US alone". The fact was placed on the advertisement big enough for anyone to read it. The creator wanted the advertisement to appeal to anyone who uses logic and who prefers logic. Better Future Foundation created the advertisement with a certain audience in mind. The intended audience is targeted toward the middle and upper class. The advertisement does not target the lower class because the lower class is affected by poverty. Because the middle and upper class has a little bit of extra money compared to the lower class, the middle and upper class are able to donate the cause. Since the middle and upper class are the intended audience,

The creator wants to end the poverty and make a difference in the US. Because the advertisement targets the author's credibility, ethos is being used to appeal to the audience's values/morals. On the advertisement, an emblem is stated at the top of the page which states "Better Future Foundation". Because the advertiser chose those specific words, it is their responsibility for bettering the future. The goal is to better the future which is stated in the advertisement. Also, the advertisement has the word "foundation" written on it. Foundation provides credibility even when someone just examines the word. The word represents an organization, and they usually benefit someone or something. The advertiser uses ethos to appeal to the audience's