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Surfrider Advertisement Analysis

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This essay is analysing the Surfrider Foundation littering ad from their blog. The ad had an image of sushi expect it had something different about it. The wrap that the rice would have been made up of was made of a plastic bag. This images has the intentions of appealing to the ethical side because it makes you think of what really can go into your food when people around the world litter. Along with the caption, “What goes in the ocean goes into you”, this ad was most definitely made to connect to the views of pathos, and logos. However, the pathos appeal is the strongest and the ethos appeal isn 't actually included with this advertisement.
The image is expressed as a plain white canvas with a tasty looking sushi rolls in the middle. However, …show more content…

A connection between logos and pathos is very strong through the caption. Although the caption of the image is represented as logos, it is also pathos. This is because when the picture is viewed you get this sick and panic like symptoms because you are now well aware they you could also being digesting the same thing. The advertisement is trying to eliminate the fact that if we don 't start caring about the planet we could be eating plastic bags stuck in fish and other animals. Another way that pathos is located in the advertisement is when the view begins to think about the species eating the trash. This arises sensitive feelings in the reader because the litter does not just affect fish, it can affect any animal, at any time that litter is present in their living …show more content…

Surfrider is very successful at producing an agreement for pathos and logos. The advertisement lacks in the ethos department though. Although there is not much ethos in this image, there is one. Ethos is the way Surfrider wants their audience to trust what it is being said about plastic bags because the effect of the problem is spreading and is ending up in places that it doesn 't belong. For example, in the food that we eat. This is an example of ethos because they are trying to get us to believe the company, Surfrider, is telling the truth. Surfrider is a legitimate website that has true facts and supported throughout the webpage, making an ethos argument.
Throughout the analysis multiply examples of rhetorical appeals. As you can see the Surfrider advertisement clearly is checking the reader 's attention through logically and emotionally appeal, and is cut short on the ethical appeal side. Even though this essay lacks in some aspects, the message of the advertisement is so strong that it makes up for what is

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